Ben Sole

Looking forward to presenting this webinar to upskill the industry on the importance of contracts and some key issues to consider. #influencermarketing #influencers #aimco

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“Gatekeeper has exceeded what we were hoping for.” Explore Clayton Utz's collaboration with Gatekeeper. From leveraging data analytics for actionable insights to standardising contract templates for consistency, every aspect of their strategy fosters a robust supplier ecosystem and gives the business more control. Find out more in our joint case study: #LegalInsights #SupplierTransformation #GatekeeperPartnership https://lnkd.in/e-sMPsfv

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Getting a bit distracted today with a comparison website. Stuck at the bottom of most maps NZ looks tiny, except if you actually line us up with other countries. Click on the link to see how we compare: https://bit.ly/UKvsNZmap

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Media and Entertainment M&A is back.. Over the first 4 months of 2024 we’ve seen a flurry of big ticket deals. ·      In media production: KKR backed Mediawan has just acquired LEONINE Studios. In March, Fremantle bought Oaktree backed Asacha Media Group, and earlier this year All3Media sold to RedBird Capital Partners . ·      In music: Blackstone has just acquired Hipgnosis Song Management for $1.57 billion, and earlier this month EQT Group backed Pophouse Entertainment acquired iconic rock IP ‘KISS’ for $300m. ·      In Video Games: The Carlyle Group sold Jagex (developer of RuneScape) to CVC Capital Partners for £910m. ·      In Sports:  Bridgepoint backed Dorna Sports (owner of MotoGP) sold to Liberty Media for €4.2 billion, and Disney, Fox and Warner pooled their sports assets to create a new streaming joint venture. ·   In Diversified Entertainment:  Silver Lake took Endeavor (owner of WME, WWE & UFC) private in a $13 billion transaction, and RedBird Capital Partners and KKR backed Skydance entered into exclusive negotiations to buy Paramount. ·      In the Creator Economy:  YouTube stars Dude Perfect raised $300m from Highmount Capital to expand their franchise. All these deals have one thing in common. The acquirer is buying high quality IP assets with growth potential.  However the route to unlocking this value is changing. Seismic shifts in the Media and Entertainment landscape mean Operators need a new Playbook to build the businesses of tomorrow. The winning Companies of tomorrow will be bolder, capitalising on new growth opportunities to serve increasingly digital audiences with a more expansive set of cross media experiences. As inflation declines and the cost of borrowing falls, expect M&A momentum to continue. Current trends will continue with: ·      More divestments from Operators who lack the vision, cash & scale to navigate the current market environment. ·      Growing momentum behind consolidation M&A as incumbents bulk up to compete in an increasingly global and digital market where Big Tech is shaping industry development. But we will also see the start of a new wave of M&A that capitalises on the opportunity for more radical reinvention with: ·      More Private Equity backing of Management Teams with the vision & capability to reimagine underleveraged IP for the digital age. ·      M&A combinations that bring together traditional media IP & content businesses with next gen Ad Tech, digital distribution and social media assets, as incumbents think more ambitiously about their future. All parts of the Media & Entertainment ecosystem will be impacted by current M&A momentum, so my advice is build a view now on whether and how you want to participate. As the market reshapes you can’t stand still and M&A is one key way to control your destiny. If you'd like to learn more about emerging opportunities do get in touch. #entertainment #disruption #strategy #sports #videogames #technology #Mergers

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Clever Offsite Retail Media campaign 👏🏼 In an exciting collaboration, Jim Beam and a major Australian liquor retailer joined forces to create a Meta Campaign utilising the  Zitcha's Retail Media Platform. The retailer and Jim Beam created a "Sign Up & Reward Points" campaign, offering customers a chance to win a prize pack upon enrolling in the retailer's loyalty program. 𝙍𝙀𝙎𝙐𝙇𝙏𝙎 🙌🏼 ROAS = 32X 🙌🏼 Loyalty program enrolment surge 🙌🏼 Increased brand visibility and sales "𝘛𝘩𝘦 𝘡𝘪𝘵𝘤𝘩𝘢 𝘗𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘩𝘢𝘴 𝘳𝘦𝘥𝘦𝘧𝘪𝘯𝘦𝘥 𝘩𝘰𝘸 𝘸𝘦 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘤𝘢𝘮𝘱��𝘪𝘨𝘯𝘴. 𝘛𝘩𝘦 𝘔𝘦𝘵𝘢 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘸𝘦 𝘳𝘢𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘡𝘪𝘵𝘤𝘩𝘢 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘤𝘪𝘭𝘪𝘵𝘢𝘵𝘦𝘥 𝘢 𝘤𝘰𝘩𝘦𝘴𝘪𝘷𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘵𝘩𝘢𝘵 𝘵𝘳𝘢𝘯𝘴𝘭𝘢𝘵𝘦𝘥 𝘪𝘯𝘵𝘰 𝘳𝘦𝘮𝘢𝘳𝘬𝘢𝘣𝘭𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴. 𝘐𝘵'𝘴 𝘢 𝘨𝘢𝘮𝘦-𝘤𝘩𝘢𝘯𝘨𝘦𝘳." #retailmedia #commercemedia #advertising #media #marketing

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What do goats, butter, bovine meat and rough wood have in common? They all export less than SaaS within the tech sector ($2.9b) in New Zealand. According to OEC data, here's where SaaS sits. 👉 Sheep and Goat Meat ($2.79B) 👉 Butter ($2.78B) 👉 Frozen Bovine Meat ($2.71B) 👉 Rough Wood ($2.3B) It's exciting to think about how far SaaS has come in the past couple of decades, and where we'll be in the future. By ~2030, we should be at over $10b in export dollars 🚀 Say no to goats and yes to SaaS! #saas #tech #exports

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Did you miss the Impact Media podcast with Adelaide Metrics? Well have no fear, it's available in your podcast provider or the link below. I loved chatting with Marc Guldimann & Zach Kubin on; 📈 How Adelaide came to be and what they are solving for ⏰ Duration vs quality metrics ❗ How poor KPI's set incorrect incentives 🔥 & much more! Give it a listen and let me know what you think! Here - https://lnkd.in/e4Msyrua

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I bet SaaS vendors would pay good money for an AI bot that looks at event leads and can: 🔸 Dedupe them against existing customers 🔸 Segment them based on captured notes (e.g. prospect / customer vs cold / warm) Then scrapes those leads' websites for: 🔸 Number of offices 🔸 Names of key people 🔸 Specialisms and niches 🔸 Companies House details 🔸 Cloud platforms (and status) 🔸 Address(es) and contact details 🔸 Social channels (and summarise the main things they're posting about) Maybe even create a 'fit' score based on: 🔸 Cloud readiness 🔸 Size of practice (and of clients) 🔸 Alignment of industries and specialisms 🔸 General mindset around change and tech (e.g. Are they posting about tax updates, or tech updates?) Security / privacy all squared away, of course. All stuff an SDR (or temp) does manually, but done within second per lead, rather than minutes or hours. If only I knew someone who can code.... A B C Ai Be Closing!

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Target acquired: From an unlikely startup to a major acquisition for a global software solutions company, Ideagen Op Central has changed the game in the world of compliance and changed the life of its Founder Josh Cairns. The acquisition of Australian independent software vendor Op Central by Ideagen in November 2023 was the third purchase of an Australian company the multinational software solutions provider made that year. It may well have been the most significant. Ideagen believes Op Central’s innovative AI technology has the potential to revolutionize the practice of compliance among organizations. “Productivity is a huge concern for businesses globally and is increasingly being discussed at a board level as reduced productivity impacts both the top and bottom line,” Ideagen CEO Ben Dorks said at the time of the purchase. Read more HERE: https://lnkd.in/gQXFwUMr Written by Michael Wayne Alicia Johnston The CEO Magazine Global #ceo #business #tech #innovation #leadership #productivity #ai #acquisiton #theceomagazine #inspiringthebusinessworld

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✨ An exciting TMM chapter announcement! ✨ I was listening to Growth Colony's Australia’s B2B Growth Podcast this morning and they were interviewing Guy Kawasaki who said: “AI is the biggest deal that I have seen in my career… AI is bigger than personal computers, it’s bigger than social media, it’s bigger than the internet.” No shying away for this little marketer. I’m taking it on. For my clients, for my team, and for the (hopeful) future and ongoing success of The Measured Marketer. I’ve created a role that will build out a consulting offering for clients in how to best utilise AI in their marketing and integrate it into their existing #techstack. Because there’s never enough resources. There’s never enough time. And there’s never enough budget. Join us. I’m not expecting to find an expert in all the AI marketing platforms in the whole wide world. I mean, it’s kinda still new and evolving every day, so nobody’s an expert, right? But what I do want is to work with a good human who is passionate about B2B marketing, passionate about tech, passionate about building a service offering from scratch, and passionate about good quality work for our clients. Reach out via Ellen Bennett at NewyTechPeople. The job ad is here: https://lnkd.in/gs7JR5kV This post was written all by me... 😜 but I'm certainly not saying I haven't dabbled with the "rewrite with AI" feature before. #B2BMarketing #EmbracingTheFuture #WorkWithUs

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Recent Gartner B2B research: "Strategy #1: Launch reward programs. A reward program can bolster customer loyalty through incentives such as discounts, cashback, redeemable points, and exclusive deals." At Synchro Marketing Australia we couldn't agree more! A B2B Loyalty Program we manage is the current Australian Marketing Institute Loyalty & Retention Marketing Excellence Award winner. Why? Results ... results ... results! If you'd like an exploratory discussion on how a Loyalty Program can make a difference to your business results, get in touch. #b2b #customerloyalty #roi

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If you're a brand selling to consumers and travellers in Sydney, check out this LUMOS report to gain valuable insights on leveraging major events like #VividSydney to boost your traffic and customer acquisition!

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So far this year, according to the Ad Standards Case Reports, 6 advertisers have been the subject of complaints about breaches of the AANA - Australian Association of National Advertisers Code of Ethics when it comes to distinguishable advertising, with one complaint involving 8 different posts. With 3 of those complaints upheld, 2 remain listed as not modified or discontinued on the Ad Standards website. Last month, the ACCC released its 2024–25 Compliance and Enforcement Policy and Priorities, noting that consumer and fair-trading issues in the digital economy, particularly misleading or deceptive advertising within influencer marketing, online reviews, in-app purchases, and price comparison websites, remain a top priority for the regulator. The ACCC also noted in their findings of their internet sweep of testimonials and endorsements by influencers, released in December 2023, that the ACCC will monitor adverse findings made by Ad Standards to assess whether they involve ACL concerns, and take enforcement action where appropriate. With 17 case reports listed on the Ad Standards website with "Upheld - Not Modified or Discontinued" as their determination in relation to the distinguishable advertising obligations under the AANA Code of Ethics, watch this space to see what action, if any, the ACCC takes in the coming period in relation to these ads, determined by the Ad Standards Community Panel to be non-compliant with the relevant self-regulatory code in Australia. The products advertised in these ads span clothing, food and beverage, health products, retail and information technology. Whilst the ACCC of course cannot pursue all matters that come to their attention, and some advertising of certain products may fall into the jurisdiction of other regulators, the ACCC does have a range of compliance and enforcement tools at their disposal to encourage compliance with the law, and focus on circumstances likely to impact consumers experiencing vulnerability, harm the competitive process or result in widespread consumer or small business detriment. What do you think? Putting aside the fact that proper ad disclosure builds confidence and trust in influencer marketing, and is therefore important for the industry, in your view, is hidden advertising in influencer posts advertising the abovementioned types of products likely to impact consumers experiencing vulnerability, harm the competitive process or result in widespread consumer or small business detriment, and therefore worthy of an allocation of regulatory resources to stamp out? #influencermarketing #accc #adstandards #aana #influencers #digitalmarketing #policy #priorities #opinion

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Further to this post, I expect that we will see the ACCC take action in relation to influencer posts in the coming period. Here's why:   1) We still see influencers failing to comply with Ad Standards Community Panel findings despite the potential for damage to a brand’s, agency’s or influencer’s reputation following negative publicity about these adverse findings. 2) Non-compliance with self-regulatory codes doesn't attract any financial penalty to significantly deter non-compliance, and therefore whilst most brands will take steps to ensure compliance, others will continue to fail to do so.  3) Influencer content can often reach a large audience, and significant sales can flow to the brand (and their agency) from increased publicity from influencer campaigns. 4) It's often evidenced in follower comments on influencer posts and in the conversion rates using influencer codes that followers are influenced to make purchasing decisions based on content uploaded by influencers they admire and trust. 5) The ACCC had concerns about posts uploaded by 81% of the influencers they monitored.  Risk is increased in my view where influencers have not been appropriately briefed about the products or services they are advertising, where no formal influencer agreement exists, and where influencer content is not vetted by the brand or their agency for false or misleading statements about the products or services and to ensure that appropriate ad disclosure is evident. What do you think? Do you agree? Let me know your thoughts in the comments. #influencermarketing #influencers #adstandards #aana #accc #adlaw

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Phase 2 of our Forbes Australia business plan has kicked into gear. Excited to share our new digital ads platform has launched. In the video below you will see the quality of our ad units. Just like Balmain you too can now partner with Forbes! If you want your business in front of 400k+ business owners, executives, entrepreneurs per month, reach out to our Head of Commercial Stephanie Antonis for more info. #marketing #ads #forbes

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Some great marketers with some great thoughts on staying relevant in a changing industry thanks Paul McIntyre for supporting marketers staying relevant and growing their brands and careers Andrew Thornton Simon Cheng Chelsea Wymer CPM Anthony Voyage Australian Marketing Institute #marketingcareers #marketing

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Here is a simple explanation why our performance-based ecommerce marketing agency www.slamstrategy.com.au represent better value for money than most other agencies out there. It's called the "Two Agency Mindsets" In a marketing agency, there are typically two contrasting mindsets among employees: the hourly worker and the commission-based worker. The Hourly Worker The hourly worker is someone who is paid a fixed retainer or salary. Their focus is often on: 1. Doing the minimum required work to keep the client satisfied 2. Tracking their billable hours and adhering to a set schedule 3. Prioritizing breaks, office chatter, and leaving on time 4. Receiving a consistent paycheck regardless of performance This mindset can lead to a lack of motivation and a disconnect from the client's success, as their income is not directly tied to the results they generate. The Commission-Based Worker In contrast, the commission-based worker's income is directly linked to the client's success. Their mindset is characterized by: 1. Constantly seeking ways to increase the client's revenue 2. Working tirelessly and going above and beyond when needed 3. Aligning their efforts with the client's bottom line 4. Earning more as the client's profits increase This mindset fosters a strong sense of ownership and a relentless drive to deliver exceptional results, as their personal financial gain is directly tied to the client's success. The Better Value Proposition ‌Between these two mindsets, the commission-based model that SLAM Strategy offers a superior value proposition for the client. By having our income directly tied to the client's success, we are inherently motivated to work harder, think more creatively, and go the extra mile to generate tangible results. In contrast, other agencies with fixed compensation can lead to complacency and a lack of urgency, as their income is not directly impacted by the client's performance. Therefore, for clients seeking maximum return on their investment, the commission-based worker's mindset is often the more valuable choice, as their personal success is inextricably linked to the client's success. #ecommerce, #digitaladvertising, #slamstrategy

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