Wyatt Fries

SEO Director at GAMURS Group

Madison, Wisconsin, United States Contact Info
270 followers 260 connections

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About

Passionate about sustainability, inclusion, and diversity within the marketing industry. Looking forward to growing both myself and those I work with professionally.

Activity

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Experience

  • GAMURS Group

    GAMURS Group

    4 years

    • GAMURS Group Graphic

      SEO Director

      GAMURS Group

      - Present 2 years 8 months

      remote

      - Oversees SEO strategy for the GAMURS Group network across gaming, entertainment, and affiliate hardware websites
      - Grow the user base for all GAMURS network sites, increase retention and recirculation, and improve overall website usability
      - Manages a cross-functional team of SEO, Technical, and Affiliate Managers
      - Collects, analyzes, and reports on website performance data
      - Performs keyword research and on-page optimization to inform content and editorial strategies
      - Works…

      - Oversees SEO strategy for the GAMURS Group network across gaming, entertainment, and affiliate hardware websites
      - Grow the user base for all GAMURS network sites, increase retention and recirculation, and improve overall website usability
      - Manages a cross-functional team of SEO, Technical, and Affiliate Managers
      - Collects, analyzes, and reports on website performance data
      - Performs keyword research and on-page optimization to inform content and editorial strategies
      - Works cross-functionally with Editorial teams to seamlessly integrate SEO, journalism, and guide content
      - Product owner for all GAMURS Group network sites
      - Work closely with developer teams to create, test, and implement new UI/UX features on web properties
      - Lead in SEO tool development, creating new tools to drive user engagement and increase user retention

    • GAMURS Group Graphic

      SEO Manager

      GAMURS Group

      - Present 4 years

      Remote

      - Performed keyword research for multiple gaming sites, with a heavy emphasis in long-tail evergreen content and new content releases
      - Created and monitored SERP rankings using SEMrush position tracking
      - Performed on-page optimization to increase SERP ranking for high-traffic pages
      - Collected and reported on performance, SERP ranking, and GSC data
      - Used various tools to inform SEO content strategy such as SEMrush, Google Trends, VidIQ, and Twitch
      - Collaborated with YouTube…

      - Performed keyword research for multiple gaming sites, with a heavy emphasis in long-tail evergreen content and new content releases
      - Created and monitored SERP rankings using SEMrush position tracking
      - Performed on-page optimization to increase SERP ranking for high-traffic pages
      - Collected and reported on performance, SERP ranking, and GSC data
      - Used various tools to inform SEO content strategy such as SEMrush, Google Trends, VidIQ, and Twitch
      - Collaborated with YouTube team to improve strategy and video optimization

  • Twelve Legs Marketing LLC Graphic

    Digital Coordinator

    Twelve Legs Marketing LLC

    - 1 year 5 months

    Colorado Springs, Colorado Area

    - Managed PPC and Organic SEO campaigns across a multitude of industries
    - Worked directly with clients to set and achieve marketing KPIs
    - Performed keyword research using SEMrush, Mangools, Google Ads KW Planner, and Google Trends
    - Implemented SEO best practices on Wordpress, Wix, and Sitecore websites
    - Ran and analyzed site audits using ScreamingFrog and WebsiteAuditor
    - Assisted in creation and management of email campaigns through MailChimp and Constant Contact
    -…

    - Managed PPC and Organic SEO campaigns across a multitude of industries
    - Worked directly with clients to set and achieve marketing KPIs
    - Performed keyword research using SEMrush, Mangools, Google Ads KW Planner, and Google Trends
    - Implemented SEO best practices on Wordpress, Wix, and Sitecore websites
    - Ran and analyzed site audits using ScreamingFrog and WebsiteAuditor
    - Assisted in creation and management of email campaigns through MailChimp and Constant Contact
    - Created SEO optimized blog content using SEO best practices
    - Created and managed client social media schedules

  • Manitou Springs School District Graphic

    Event Coordinator

    Manitou Springs School District

    - 1 year 1 month

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