Wayne Blodwell’s Post

The latest episode of Attention, Attention!, a short video podcast covering recent attention news is now live. In this episode, Marc Guldimann and I chat about: 🔨 How attention metrics can be used to prevent MFA 🍺 Research from Playground xyz on optimal attention with The HEINEKEN Company 🙏 Attentive reach from DoubleVerify 🎙 My podcast for Impact Media with Angelina Eng on the IAB approach to attention Check it out below and it's definitely coming home ⚽⚽⚽!

🎤 This is one of the most informative podcasts I've ever recorded! 🎤 Angelina Eng does an incredible job in explaining standards, currencies, incentives, the attention taskforce and much more. If you're interested in the future of advertising measurement and optimization then it's definitely worth listening to. Link in comments or in your favorite podcast player.

Our first edition of the new monthly format. Please feel free to subscribe and check out the latest advertising attention thoughts. In this edition: 🎤 Podcast with the brilliant Angelina Eng discussing standards, currencies and best practices 📉 Thoughts on why MFA ad spend reporting isn't consistent 📹 Recap of the first two Attention, Attention! video podcasts, a video podcast in conjunction with Marc Guldimann from Adelaide Metrics. Enjoy and as always all feedback is welcomed!

It recently dawned on me that in July (where is this year going!) I'll have spent half of my career 'self-employed' which is very surreal given I still use things every day that I learnt when I worked in other companies, things like; managerial approaches, output quality and vlookups (critical). In my time being self-employed I have; ▶️ Started a business ▶️ Raised money ▶️ Hired unbelievably talented and smart people ▶️ Acquired a business ▶️ Moved countries ▶️ Won 7 figure deals ▶️ Lost 7 figure deals ▶️ Liquidated a business ▶️ Launched a new business in a location where I'm not 'nationalized' ▶️ Contributed to multiple podcasts, events, trade press articles, blogs, LinkedIn posts etc. ▶️ Many other things that are too long to list for a LinkedIn post The main takeaway from this second half of my career has been that the highs are high and the lows are low. Big wins and growth can soon be followed by extreme loneliness and self-doubt. So I wanted to use this post to say a huge fair play to anyone going on their self-employed journey, and for anyone who is putting the metaphorical one foot in front of the other every day regardless of where you work. For whatever reason (so long as it's legal) huge respect. 🙌🙌🙌 My LinkedIn messages are always open if people want to chat about career options and if any of the above resonated.

Episode 2 of Attention, Attention! is out now. Marc Guldimann and I chat about: 🚪 Oracle shuttering their ad business and what that means for attention measurement 💱 Attention metrics as a currency (following on from my poll last week) 🔼 Increase in use of brand metrics for success measurement Feel free to add thoughts in the comments!

This is comfortably the number one question I'm asked every week. Would love to know what you think and to add any thoughts in the comments.

📣 Exciting news! Every week, Marc Guldimann and I will be releasing a short podcast discussing the latest attention-worthy news. 📣 In our first episode, we dive into: ➡ The Trade Desk’s top 100 publisher list and its impact on attention-based buying ➡ Key takeaways from the Advertising Research Foundation (ARF) recent attention report ➡ Exploring the risk spectrum across various metrics in a thought-provoking piece by Adelaide Metrics Plus, we have a special segment where we answer viewer questions. Drop your questions in the comments or message us directly. Tune in and share your thoughts with us! 🎙️ #Podcast #AttentionNews #MarketingInsights

Excited to be launching a short weekly video podcast covering all the latest developments in attention metrics! We will be hosting guests, adding our thoughts to relevant news and answering viewers questions. Let us know what you think in the comments!

Quick reminder for The Attention Happy Hour on Thursday evening in Manhattan. Come say hello and chat about the world of attention measurement and optimization with likeminded peers! Click the link in the comments to sign up.

Some thoughts on this The Trade Desk top 100 publisher list... Making the list is The Telegraph, a UK right-leaning publisher with a predominantly ABC1 audience. A publisher, because of the wealth of it's readers, is able to offer a subscription model service successfully and be less reliant on ad revenue. Not making the list is The Mirror, a UK left-leaning publisher with a predominantly C2DE audience. A publisher, because of the wealth of it's readers, is unable to offer a subscription model service and given market dynamics has (had to) added a lot of ad formats to it's content to capture revenue. Can you see the risk of using ad clutter as a proxy for premium here? A publisher gets penalised because of ad-clutter (and other factors) but is that their fault? If it isn't their fault then left-leaning news gets defunded unfairly, working class people get less access and democracy as a whole is being undermined. I know The Trade Desk aren't mandating this (I can imagine so many brands going "can't we just copy and paste TTD site list into the DSP" so they are devoid of blame though), and I don't think TTD are the problem at all - they are trying to mitigate the chaos that is the open internet. But I did want to highlight an obvious example whereby defaulting site lists can pose a risk. I'm all for implementing them and you do have to start somewhere, but be careful of what you're selecting and why. What are your thoughts? Fair or unfair example?