Alex Mills’ Post

In order to celebrate the life of Roudhan Beckwith, Steve Beckwith (an adtech industry stalwart, veteran and pillar of our own adtech community) eldest son who tragically passed away this summer, JobsInAdtech.com, will be donating £5 for every like on this post, and £5 for every reshare of this post*, to raise money for students from under-privileged families to be paid during their Summer internships from the university that Roudhan was studying at; York. JobsInAdtech.com has quickly become the adtech industry's go-to resource for adtech job seekers due to the speed and simplicity for finding all adtech jobs in one place. Please like and share this post to share awareness. If you would like to further donate to this worthy cause, link is in the comment section. *up to a total of £5,000 + gift aid.

🎉 Quantcast are proud to be chosen for this exceptional achievement for The Drum "Best Use of Tech" award for our cookieless solution for our work with our fantastic clients, Sky & EssenceMediacom UK. Quantcast were able to drive 3.4x incremental mobile conversions and due to the less competitive nature of cookieless inventory on the open exchanges, this was achieved at a 59% lower cost per visit. This is a testament to our unwavering commitment to innovation and driving measurable outcomes for our customers. Our cutting-edge solutions have consistently revolutionised the industry, and this recognition further solidifies our position as industry leaders in driving measurable outcomes. #Quantcastcookieless #TheDrumAwards The Drum Awards🏆

Peter Mason: "Parts of the industry seem to look at these murky legacy methods of tracking users around the web with rose-tinted specs, but they were never that good in the first place." I especially like this point- you'd be hard-pushed to find many users who approve how third-party cookies and clunky CMPs affect their UX, and most sensible marketers feel the same. Sophie Strong, Dale Fisher, Alex Mills, Thomas Lue Lytzen, illuma, PHD

We are looking forward to this panel discussion at the Programmatic Pioneers Summit 2023 where our panellists will discuss how to navigate new privacy rules replacing third-party data.   Panellists include:   David Costa, Programmatic Buying Lead, EMEA, HP Dale Fisher, Global Head of Paid Social & Display, Superbet  Sophie Strong, Joint Head of Media Experience (Managing Partner), PHD   Alex Mills, Director, Client Partnerships, Quantcast Peter Mason, Co-Founder, illuma Moderator: Thomas Lue Lytzen, Director of Ad Sales & Tech, Ekstra Bladet   #programmatic #programmaticadvertising #programmaticmarketing #digitalmedia