Terry Guyton-Bradley (TGB)’s Post

#Pixalate's recent report ranks my site at # 17 for MFA is utterly baffling and ungrounded. Is this because your sales team has been relentlessly spamming us for the past year, attempting to work with Fortune, and I have declined each approach? Fortune boasts one of the industry's lowest ad ratios. We refrain from employing pop-ups, overlays, or any other disruptive advertising tactics. Our layout is meticulously clean and concise—full stop. Pixalate appears to be trying to make a name for itself by disseminating unfounded and misleading information. How do you define "global"? Fortune has only recently started to rebuild its global audience, which constitutes less than 2% of our total traffic. I stake my industry reputation and career on ensuring that Fortune delivers one of the best advertising experiences while achieving the highest CPMs for both sponsored and programmatic advertising. Thank you for listing Fortune (and, by association, me). Rest assured, I will acknowledge your contribution at every industry event I attend and in every article I write. While many believe there is no recourse for such actions, I assure you there is. #amitshetty #patricmcclure #hawnsmith #MelwinPoovakottu #MFA #programmatic #digitaladvertising #yougotjokes

I like what I do and I like where I do it. Those two don't always coexist.

I know very little about the mechanics of Search, but it looks like Google’s AI Overview is about to demolish Search business. Looked up a bible scripture and instead of it taking me to the most popular bible reference sites, it gave me the answer at the top of the page. As a user, the job was done and back to what I was doing. Uh oh!

I smell a Ma Bell moment coming. The US hasn’t broken up a monopoly since the 80s. Doubleclick was blocked from buying Abacus Direct in early 2000 because of privacy concerns. Google found a way around this challenge knowing that it was absolutely necessary to have deterministic data in order to target users more accurately. Now they are stuck trying to unravel this like a clustered tumor. Stay tuned… CMA is probably still going to sue Alphabet in European courts and force a divestiture of its ads business.

You have to be of a certain age to have owned a Tonka truck. If you did, you will understand my coming comparison. If you didn't, you were very unfortunate. I saw a Tesla truck in person for the first time yesterday and it reminded me of a Tonka truck. Besides the awkward shape, the thing that stuck out the most was how small the wheels were in comparison to the size of the truck. Definitely looked like a roll over hazard. Not withstanding that I am anti-all things Elon Musk, the Tesla truck does not match the sleek clone-like design of the Tesla car. The car, although you can't tell them apart, has very soft edges. The truck looks like when I started building model homes in the 6th grade for all of my army men to have a place to live. Someone went on a straight geometry psychedelic trip and tried to figure out how many angles they could get into a vehicle. Very weird and not appealing, unless you just want to be different for the sake of being different.

Steve Jobs was an absolute genius. By controlling Apple’s entire ecosystem Apple was able to deprecate 3rd party cookies and still have user insight. Google will NEVER be able to deprecate 3rd party cookies and still gather the enormous amounts of data that it has. I’ve said at every turn that 3rd party cookies would not be deprecated this year once the CMA got involved. CMA will crush Google’s ad business in Europe in less than 5 years and will do what the US has refused to do… split up Alphabet.