Some great marketers with some great thoughts on staying relevant in a changing industry thanks Paul McIntyre for supporting marketers staying relevant and growing their brands and careers Andrew Thornton Simon Cheng Chelsea Wymer CPM Anthony Voyage Australian Marketing Institute #marketingcareers #marketing
This article is about getting marketers, agencies, media and tech talent to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. It's why marketing leaders at the AFL, Menulog and Chartered Accountants Australia and New Zealand are backing the AMI's competencies framework, embedding it to future-proof their teams and drive marketing upstream – and pushing for industry-wide CPM status. And it's why Mi3 and the Australian Marketing Institute (AMI) have partnered as part of the industry body's ambition to elevate the profession's standing. From today, AMI members can log-in and read Mi3’s articles and earn continuous professional development (CPD) points that count towards retaining the AMI’s Certified Practising Marketer (CPM) status. CPMs need 100 points every year to keep their status. So keep reading – as getting to the end of this article earns a point while unpacking Simon Cheng Anthony Voyage AFL - Australian Football League Chelsea Wymer CPM Australian Marketing Institute Bronwyn H. Andrew Thornton
