Bronwyn H.’s Post

I am absolutely thrilled to be joining The CMO Syndicate as an Associate Chief Marketing Officer. It’s a privilege to contribute to a global team recognized for its excellence in marketing leadership and dedicated to transforming our clients' journeys. Thank you, Ani Matson, and the entire team, for your warm welcome. I am genuinely excited to bring my experience to the table, creating significant value for our clients and supporting them in achieving their most ambitious goals, while contributing to our strategic growth in Latin America. I look forward to achieving great things together! 🚀 #CMOSyndicate #MarketingLeadership #GlobalExpansion #DigitalMarketing #MarketingStrategy #LatinAmericanMarket #BrandStrategy #CustomerCentric #MarketingInnovation #GrowthMarketing #MarketingConsulting #MarketingAdvisor #FractionalCMO #BusinessGrowth #StrategicMarketing #DigitalTransformation #ConsultingServices #FractionalMarketing #MidMarket #SMBMarketing #MidSizeBusiness #MarketingForSMB #MarketingStrategies

I had the immense pleasure of MC'ing the Waikato Marketing Association Networking Event last week - all about maximising your marketing budget. The key takeaways won't be new, or groundbreaking - but sometimes we need a reminder to get back to basics. In the world of marketing, there can be so many new and shiny tactics, channels or creative outputs, we can forget the core of it all. So, a huge thanks to our panel for their insights (Kendyl Haultain, Travis Marsh and Quentin Weber): Summary - Focus on the basics. Get the basics right and you'll be ahead of most of your competitors. 1. Know your customer and get close to them. It's more important than ever to know your customer. By understanding their needs, preferences, and behaviours, you can tailor your marketing efforts to resonate more effectively, leading to higher engagement and conversion rates. 2. Focus on where you can win. There is no point in wasting budget on a segment that you can't win. Concentrate your resources on the areas where you have a competitive advantage and can achieve the best results, ensuring a more efficient and effective use of your marketing budget. 3. Make a plan, have a strategy, and stick to it. Chopping and changing is ineffective and causes confusion both internally and externally. A well-defined strategy provides direction and helps maintain consistency, which is crucial for long-term success. 4. Build your brand. Investing now in your brand might feel impossible, especially on a tight budget, but it's the best way to build future demand. Strong branding creates a lasting impression, fosters loyalty, and can command a premium in the market over time. 5. Ask an expert. When times are tight, having expert advice can make all the difference, especially in digital marketing. Experts can provide insights, tools, and strategies that are tailored to your specific needs, helping you navigate complexities and maximise your returns. 6. Join the Marketing Association. Joining a community of interest and expertise will always be of benefit because it offers networking opportunities, access to the latest industry knowledge, and a platform to share and gain insights from fellow professionals, all of which can enhance your marketing efforts. A big thank you to the MA team, Debbie Curtz and Nanna Munch Baungaard for coming down. Thanks of course to the SIG team Quentin Weber, Stacey Kitchen, Pooja Gupta and Kiwi Property and Waikato Tainui for having us!

Christene Marie was chatting with our team and mentioned an issue she noticed that was too good not to share. 𝐀 𝐥𝐨𝐭 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐫𝐞 𝐩𝐚𝐲𝐢𝐧𝐠 𝐞𝐱𝐨𝐫𝐛𝐢𝐭𝐚𝐧𝐭 𝐚𝐦𝐨𝐮𝐧𝐭𝐬 𝐟𝐨𝐫 𝐚 𝐂𝐌𝐎 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞𝐲 𝐝𝐨𝐧’𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐧𝐞𝐞𝐝 𝐨𝐧𝐞. In our time working as a fractional CMO, we have found that this position can be a critical strength to a company, but we have also seen how having a Head of Marketing, someone who (borrowing some words from Ryan Deiss) does not just “count” marketing, but actually 𝒅𝒐𝒆𝒔 marketing can take a company to the next level, especially in small to mid-size companies. Allow us to provide some more context: Marketing is meant to authentically resonate with your target audience while also driving bottom-line goals. While having a marketing team member with an eye on your customer funnel who can make data-driven strategic decisions is essential, you also need someone who understands empathy-driven messaging to connect with your target audience emotionally. This is the role of the Head of Marketing. The Head of Marketing oversees managers and directors to execute the marketing strategy but would theoretically be working under a CMO figure. Ryan Deiss, Co-Founder and CEO of DigitalMarketer, one of digital marketing’s top training and certification companies worldwide, is hosting an AMA today with Matt Swan. Ryan and Matt will answer questions about becoming a Head of Marketing, and the knowledge they have to offer will be impactful. We will be there! Give them a listen -> Head of Marketing AMA Tuesday 1/23 @ 3 PM CT https://lnkd.in/gDsJQygy . A checklist to determine if you need a CMO is in the comments ⭐ . 𝐈𝐧 𝐬𝐡𝐨𝐫𝐭: 𝐍𝐨𝐭 𝐚𝐥𝐥 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐧𝐞𝐞𝐝 𝐚 𝐂𝐌𝐎. If you look at the checklist in the comments and your priorities lie elsewhere, consider hiring a Head of Marketing instead. 

Marketers urged to collaborate more: Marketing has greater potential to improve people’s quality of life and make a significant impact on a country’s economy if stakeholders collaborate. This was said by Doug Place, the chief marketing officer of South African multinational grilled chicken chain Nando’s Africa, Middle East, and South Asia at the hybrid fifth Nedbank Integrated Marketing Conference (IMC) which took place on 15 September in Johannesburg, South Africa. “Brand trust is built through sharing and collaboration. There is more value in collaborating than there is in competing. It’s not enough to win, you have to win-win,” he told the conference, which was also streamed live from the Nedbank Namibia Campus under the theme ‘Marketing: Up Close and Personal’. Place was one of the 18 local and international speakers from various industries, including technology, food, telecommunications, and entertainment who shared their experiences in the marketing industry. Nedbank Namibia’s sponsorship, marketing, and brand manager, Helene Meintjes, emphasised the importance of the event, which she said created a continuous learning platform. “It’s important to continue learning. Our field is closely connected to the latest developments in technology and communications. Therefore it is vital that we stay on top of our game, know what is going on, and show that we understand who we are talking to,” she said. Meintjes expressed hope that the Nedbank conference would continue to help Namibian marketing professionals to grow, and that they can make lasting connections within the marketing sector. Nedbank Group’s Khensani Nobanda shared 10 marketing insights, including building brand trust, embracing the power of the collective, and building brand legacy. “Our role as marketers is to take ourselves to the boardroom table and earn the trust and buy-in of the executives across the business for all the things we want from a marketing perspective. “It’s not rocket science, but it does take deliberate execution to win the market and leave brands with a legacy that lives beyond this,” she said. Nedbank IMC media partner Future Media said: “We understand that the marketing world is becoming more chaotic, complex, and fast paced, so we believe it is very important and valuable to hear from the best of the best in the marketing world, and we are very proud to be involved in and associated with and supporting the [future] of marketing,” said Nicci Wilson, Future Media’s general manager of sales. The annual conference is a neutral platform created to uplift the marketing sector. In Windhoek, creatives and marketers gathered at Nedbank Namibia’s headquarters’ Sky Garden for a virtual screening of the one-day event. Among the presenters were actress and entrepreneur Pearl Thusi, the group chief executive of TBWA South Africa, Luca Gallarelli, and the executive creative…

Is your brand suffering from #LocalMarketingChaos? 🌐 Local marketing chaos can sneak up on even the most well-established distributed brands. It's a condition that occurs when local marketers stray from brand standards and strategies at their individual operations. But how can you spot the warning signs and address this issue? 🤔 🔴 In-House Agency Overload: One of the first signs is an overloaded in-house agency or brand management team. They're bombarded with countless "one-off" requests from local marketers for production and execution support, diverting their attention from strategic initiatives. If your creative team talks about "putting out fires" or endless revisions, you may have local marketing chaos on your hands. 🔴 Off-Brand Executions: It's easy to miss off-brand executions, especially in local web partnerships, social media, or direct mail campaigns. To detect these, engage your field support teams to participate in local marketing efforts and report back to headquarters. This background auditing can reveal if your brand is being represented consistently at the local level. 🔴 Dissatisfaction Among Local Marketers: Keep an eye out for dissatisfied franchisees or resellers. Don't assume silence means everything is fine; proactively engage in one-on-one conversations with local marketers to uncover any signs of disengagement. 🔴 Disregard from Brand Management: Long-standing local marketing chaos can create a divide between headquarters and local marketers. A strong bond between HQ and the field is crucial for success. Remember, addressing local marketing chaos sooner rather than later is crucial in a vicious cycle. A united and disciplined approach to local marketing can strengthen your brand's presence and ensure long-term success. 💪 #LocalMarketingChaos #BrandSuccess #MarketingStrategy https://bit.ly/46hh1LR

LARKSFIELD PLACE NAMES SENIOR SERVICES AGENCY VARSITY AOR FOLLOWING COMPETITIVE REVIEW https://ift.tt/q9l5NGv Branding research, sales consulting and digital marketing campaign on tap for multi–year awareness and sales effort Senior services agency, Varsity, has been selected as the agency of record for Wichita, Kansas-based senior living community, Larksfield Place. The competitive win followed an RFP process that involved several other marketing firms. The multi-year project involves branding research, sales consulting, development of a creative campaign and marketing for Larksfield Place and an upcoming expansion of the community.  “We’re expanding, both as a community and a brand. Marketing that expansion is important but we don’t want to lose focus on the marketing of our existing community,” said Larksfield Place vice president of sales, Tammy Flaming of the decision to partner with an agency. “Varsity allows us to stay focused on both and develop new lead generation strategies for the new expansion.” Specific tactics will include direct mail, paid digital media, social media, print and out-of-home advertising and various collateral materials.  “Larksfield Place is a leader not just in the Wichita market, but nationally as evidenced by their recent ranking as one of the best CCRCs in America according to Newsweek,” said Varsity President Derek Dunham. “We are honored to partner with the team to advance Larksfield Place’s mission.” The goals for Varsity and Larksfield Place will be to generate qualified leads for the expansion while maintaining or exceeding 90% occupancy in the existing community. Initial strategy is focused on awareness of the expansion and priority members for the expansion. Work will run in the Wichita and McPherson, Kansas areas. Source: Varsity via Marketing Communication News https://marcommnews.com July 17, 2024 at 06:21PM

I just left the Gartner Marketing Symposium Xpo in Denver, and it was an incredible experience that provided me with a wealth of actionable insights into online marketing. The symposium was a treasure trove of knowledge, with every session designed to inspire and educate. The keynote speakers were truly exceptional. Carla Harris, Alton Fitzgerald White, and Top Fishburn each brought unique perspectives and invaluable lessons. Their talks were not only enlightening but also profoundly motivating. Carla Harris shared powerful strategies on leadership and the importance of authenticity in driving business success. Her insights on how to harness one's strengths and those of your team were particularly impactful. Tom Fishburn delivered an engaging talk that delved into the future of marketing technology and consumer engagement. His forward-thinking approach and practical advice on leveraging new tools and trends were eye-opening and will be immensely beneficial as we refine our marketing strategies. However, Alton Fitzgerald White’s story resonated with me on a more personal level. His journey and the lessons he imparted went beyond professional development; they touched on perseverance, resilience, and the power of pursuing one's passion. His story is one that I plan to share not only with my team but also with my children. It's a tale that underscores the importance of staying true to oneself and pushing through challenges, a lesson I believe is invaluable at any age. Overall, the Gartner Marketing Symposium Xpo was a transformative experience. I am excited to bring back and implement the insights I've gained, and I look forward to seeing the positive impact they will have on our marketing efforts.

🌟 Revolutionizing the Marketing Industry! 🚀 Industry Giants Forge New Paths at Prestigious Florida Event! BusinessToday.News is excited to present an article that's reshaping the future of marketing. In "Revolutionizing Marketing: Industry Giants Forge New Paths at Prestigious Florida Event," we delve into a prestigious event where marketing pioneers are charting new territories and driving innovation. 🔗 Read the Full Article Here: https://lnkd.in/eXXNV3Ds Here's a glimpse of what you'll uncover: 🎯 Marketing Evolution: Explore how this event is sparking a transformation in marketing strategies and practices. 🤝 Industry Collaboration: Learn about the power of collaboration among marketing giants to drive growth and innovation. 📈 Strategic Insights: Gain access to the strategies and insights shared by industry leaders at this prestigious gathering. 🌐 Global Impact: Understand how the outcomes of this event will ripple through the marketing world, influencing campaigns and brand strategies worldwide. 💬 Join the Conversation: Share your thoughts on the future of marketing and how industry events like these drive change. Join the conversation on LinkedIn and let us know your thoughts on the innovations reshaping the marketing industry. Follow our page for more thought-provoking articles and updates on the latest trends in business and marketing. 🔗 Connect with Us on LinkedIn Together, let's stay ahead of the marketing curve and embrace the future of advertising and brand building! 📊🌍 #MarketingInnovation #IndustryLeaders #BusinessTodayNews

📢 I am thrilled to introduce a new service designed specifically for purpose-driven SMEs as a Fractional Chief Marketing Officer (CMO). 💡Do you know that in the UK alone there are 5.6 million small businesses? Out of this number, 1.4 million have employees but not all have a proven and repeatable marketing strategy to grow their business. Over the past few months, I've studied the landscape, and it became clear that many businesses can thrive if they have a strategic marketing roadmap rather than small reactive tactics. This is why I am excited to bring this service to life, tailored specifically for growing businesses that need more strategy and processes in their marketing operations. With 25 years of experience in marketing, branding, and digital transformation across EMEA, working with large multinationals and smaller enterprises, including not-for-profits, I am offering you access to top-level marketing leadership flexibly. 👉🏽 What is a Fractional CMO? Fractional CMO service gives you a portion of an experienced marketing leader’s time. This allows you to gain the benefits of senior marketing expertise for as little or as long as your business needs. You gain access to all the skills necessary to navigate the complexities of today's market, ensuring flexible, innovative, and result-oriented solutions. 👉🏽 How would I support your development journey: As your Fractional CMO, you receive: 🔸 Tailored digital marketing strategies and campaigns designed specifically for your business needs. 🔸 Responsible AI adoption strategies to improve your operations, making them faster and more cost-effective. 🔸 Strategic brand positioning to differentiate from competitors and boost your market presence. 🔸 Enhanced Personal Branding & Employee Advocacy to elevate your company’s visibility. 🔸 Innovative business model guidance for sustainable growth and scalability. 👉🏽 Who is this service for? ✅ You are a small or medium-sized business that believes that you shouldn’t choose between profit and impact. ✅ You are ready to elevate your marketing strategy and take your business to the next level without the commitment of a full-time executive. ✅ You have a small marketing team ready to innovate and execute strategies effectively. ✅ You need clear direction and a trusted adviser but do not have the budget for a McKinsey consultant. Whether your business requires strategic insights for a short-term project or ongoing marketing leadership, my Fractional CMO service is here to help you connect the dots and establish a strong foundation for growth. If this service sparks your interest, or if you know someone who might benefit, please DM me or book a call at www.nucleusofchange.com. 👉🏽 PS: Please share this post or tag someone who may be interested in growing their business with the help of a Fractional CMO. #MarketingStrategy #BusinessGrowth #FractionalCMO #Smallbusinesses #Digitalstrategy #Branding #Impact

"The art of communication is the language of leadership." – James Humes Effective leadership often involves thinking outside the box and embracing strategies that others might overlook. This is particularly true in marketing, where a blend of traditional and modern techniques can create powerful results. I vividly remember a pivotal moment in my career that underscored the importance of offline reach strategies. A few years ago, our company was facing stiff competition in a saturated market. Digital ads were becoming increasingly expensive, and our ROI was dwindling. We decided to reinvest in offline marketing. We launched a personalised direct mail campaign, hosted local community events, and partnered with influential local figures to build stronger connections with our target audience. The results were astounding. Not only did our brand visibility increase, but we also saw a significant uptick in customer loyalty and sales. This experience taught me the invaluable lesson that offline marketing strategies, when executed correctly, can complement and enhance digital efforts. Not only can it work locally, these kind of campaigns can be rolled out nationally and internationally. I was able to increase my reach to target the US and Europe from London, very effectively. In my latest video, "Discover the 5 secrets top brands use to excel with offline reach strategies!", I delve into the strategies that helped us turn the tide. You'll learn about integrating offline and online marketing, the power of personalized direct mail, the importance of local events, engaging multiple senses, and the impact of high-quality print materials. 📽️ Watch the full video here: https://lnkd.in/e2BmwGxe Discover the 5 secrets top brands use to excel with offline reach strategies! How have offline marketing strategies played a role in your business success, and what challenges have you faced in integrating them with your digital efforts? I am looking forward to hearing your insights and stories!