Eric Fan’s Post

I often hear senior marketers ask about the future of hyper-targeting in a #cookieless world. My take? Brands must invest in unlocking the full potential of their #firstparty data. It’s the golden ticket to maintaining relevance with targeted consumers while preserving personalisation and data-driven acquisition. #DMP #Firstpartydata #audienceintelligence

LUMOS and I are thrilled to support ANC Delivers and Project Spark in delivering such an important and transformative initiative. By leveraging LUMOS Intelligence, we're amplifying the impact of a zero-emission delivery fleet and enabling brand partners to unlock unified marketing benefits through this innovative last-mile delivery solution! Big shoutout to the teams at ANC Delivers and the Australian Renewable Energy Agency (ARENA) for making this happen for the community!

💡 At this year's World Out-Of-Home Annual Congress, the spotlight was on the incredible growth in #OOH and #RetailMedia. As the only advertising format that can engage all five senses— 🧠 visual, audio, smell, taste, and touch—OOH is redefining customer interaction and delivering unmatched sensory experiences. 📱 With the deprecation of cookies, retail media is stepping up, offering brands unprecedented access to customer data. This evolution not only enhances customer engagement but also transforms traditionally low-margin retail operations into profit centres, capturing up to 80% margins from retail advertising offerings. ⚡ The key takeaway? OOH and retail media are about smart management of space, audience, and time, all powered by data. For brands and marketers, the future of advertising is sensory and data-centric, and the opportunities are boundless. #OOH #RetailMedia #WOOHK2024 #AdvertisingTrends #CustomerEngagement #DataDrivenMarketing

In a world where contextual and audience-centric OOH marketing is becoming increasingly critical, Doohly and LUMOS have teamed up to achieve this mission at scale. #DOOH #WOOHKCongress #OOH