Garrett C. MacDonald

On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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Interesting snapshot of content licencing deals secured by Open AI This piece basically infers that publishers monetising in this way will see relatively short-term gain (commercially) and a ton of long-term pain (strategically) Burning the furniture to keep warm etc. Why don't any of these publishers pursue equity stakes in these AI companies as a hedging strategy? https://lnkd.in/e8dJJwH7

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Do Your Publishing Challenges Look Like This? In today’s fast-paced world, efficiently managing large, complex document publishing is crucial. If these challenges sound familiar, it's time to consider how our XPP product can transform your workflow: Need to handle hundreds or thousands of pages efficiently? Require consistent, automated formatting for images, graphics, and footnotes? Is high page fidelity and typographic quality crucial in your electronic deliverables? Looking for a solution that supports both centralized server and individual desktop processing? Need version control to track changes throughout your document's lifecycle? Must your outputs comply with standards like EDGAR HTML or PDF/UA? Publishing across multiple channels such as PDF, XML, HTML, and print? Require interactive editing and dynamic formatting for quick style updates? Need dynamic column production based on content, suitable for both transient and long-lived deliverables? If you answered yes to any of these, XPP is designed to meet these needs with precision and efficiency. Our platform ensures quality, compliance, and efficiency, handling complex publishing requirements with ease. Learn more about how XPP can streamline and enhance your document publishing by clicking https://www.rws.com/xpp/. Discover a solution where document complexity meets simplicity and efficiency! #PublishingSolutions #XPP #DocumentManagement #Efficiency #Compliance #DigitalPublishing #Innovation

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Got some big wins with our latest innovation for Onsite Opt-in. While we wish 100% of SMS subs always completed the sign up, that's just not the reality - with any opt-in method. But with Onsite Opt-in Reminder, you get a second chance at capturing leads that already provided you with their phone number. Site visitors that dropped off will get a “Reply Y” message to try and capture them again. We’re also the first major SMS provider to offer Checkout Extensibility because we build for Shopify and SMS first, allowing us to consistently be on the forefront of innovation in both of these areas. Both Onsite Opt-in Reminder and Checkout Extensibility allow Postscript brands to compliantly collect more subscribers, faster, which is critical to any best in class SMS program. DM me if you aren’t on PS yet. 

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I’ll be there! Come join us! #webinar #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #advertising #consumerinsights #consumerintelligence

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95% of US decision makers expect further signal loss in 2024 and beyond. IAB revealed the *actual* state of data In a report last month, surveying of 500 brands, agencies, and publishers. It found:   🫥 72% expect “consumer data, including browsing history, PII, and location to be continually reduced.” 🚨 More than 80% of respondents say the makeup and structure of their organisations are being directly impacted by signal loss and legislation. 🎯 However, it's not all doom and gloom: 66% plan to increase contextual spend in response to market changes, coming out highest in terms of increase in ad spend by tactic. What path are you and your team taking in response to the year of signal loss? https://lnkd.in/erv5GTNx

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Quick Question: So, Forbes reported this, "Dow Slumps 380 Points As Salesforce Stock Suffers Worst Loss Since 2008" -- Salesforce stock’s drop followed the business software platform’s earnings report which included weaker revenue forecasts than expected and takeaways from analysts like Bernstein’s Mark Moerdler that investor “expectations must reset and reset lower.” So, are expectations unrealistic, Salesforce has hit their tipping point for growth, or is the economy contracting? I don't know about you, but one of the ONLY ways to grow in an environment like this is to optimize your sales process using technology, streamline for efficiency, and leverage data to drive focus. There are sooooo many businesses without proper sales systems; so tech like Salesforce CRM, Hubspot, etc., are a way forward. Why are businesses failing to get this? You can't just keep doing things the same way and expect growth. Thoughts?

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SDRs are so critical to success, depending on company size, yet like many GTM functions, they too are under reduction pressure. Data from Jason S. of Live Data Technologies (article in comments) showing that SDR function may be normalizing some, not wholesale decreases like the headlines suggest. SDRs are the glue between the Marketing and Selling function. 3 years ago on one of my LI posts, we all said that SDRs would be future CEOs. Now the headline is cut them. It's an incredibly challenging job for a junior person. And may be better suited for inbound and/or transactional type selling with narrower buying committees. What are you experiencing with your SDR function? ___________ 👏 Follow B2B Fusion on Go To Market best practice strategies. 👍 Like and subscribe to B2B Fusion YT videos, 200+ GTM best practices! 🤙🏽 Struggling with faster, more efficient growth? Let's talk.

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Great article about Roku getting the value out of their data with a quote from C.J. Leonard, Infinitive’s Director of Ad Operations and Technology. Every enterprise has data. Are you getting the value out of your data?

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Heads up. Is there a new SEO in the age of AI? 👀👀 This study shows evidence of LLM’s being manipulated to increase viability. If true, there is an excellent chance to get ahead of the game now. Great breakdown in this tweet thread as well - https://lnkd.in/gw7zXcSP #ai #seo #llms #artificialintelligence

Welcome to doomscrolling for the streaming ad market. As much as Amazon is the de facto giant in ecommerce, the company has sort of played second fiddle to the likes of Netflix, Disney, and Paramount among others in streaming. While the expansion into live events with the NFL is noteworthy, Amazon’s move to convert its entire Prime Video subscriber base to an ad-supported version has truly reshaped the ad market. And, the impact extends beyond streaming services and into the entire advertising landscape. Amazon is becoming the ad industry's "3 Body Problem". Dominate ecommerce, maximize revenue through subscriptions, and monetize its Prime customer base. Netflix, sure. But, Amazon's impact is now rippling towards Alphabet and television networks as well. The strategy with its huge customer base is already impacting negotiations these platforms are having with advertisers for the upcoming TV season, leading to a significant decrease in ad prices for everyone. "Stranger Things" or not, Amazon has Netflix doing the unthinkable given its own positive growth - cutting ad rates - and even going further by introducing new options like product placement to lure advertisers. The numbers tell the story with Netflix now offering brands $29-$35 to reach 1,000 viewers, a steep discount from last summer's $39-$45. Like the dueling interests in "Bridgerton", someone definitely holds the advantage. Amazon's ad-supported Prime Video has 115 million monthly viewers in the U.S. alone, while Netflix's ad tier has 40 million global monthly active users. Dominant numbers on both sides, but you know who you'd pick first in a game of dodgeball. You don't need to re-watch episodes of "Silicon Valley" (though you should) to see that Amazon is meticulously building itself into a killer app for advertisers. By combining premium content, live sports, and a massive user base, they offer unmatched and scary targeting capabilities. Advertisers can not only reach their ideal customers but also track purchases made directly on the platform - the holy grail if you will. "Squid Game" for ads, anyone? Netflix is certainly making its own foray into live events, recently winning rights to broadcast two NFL Christmas games as well as becoming the new home of WWE Raw come 2025. It's even cut the mustard with a unique live event: "Chestnut vs. Kobayashi: Unfinished Beef," a hot dog-eating showdown featuring legendary rivals Joey Chestnut and Takeru Kobayashi. The chase for "The Crown" is afoot. All of this underscores Netflix's strategy to hook viewers with unconventional live programming and through diversified content offerings. But more importantly, counter Amazon's dominance in ad-supported streaming by offering a more engaging experience beyond just price https://lnkd.in/gj_3Y39Q #netflix #amazon #streaming #advertising #television

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How closely does your current revenue strategy align with your long-term vision for the company? Where do you see discrepancies or opportunities for realignment?

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Join Vivian Chang from The Clorox Company and I in room 313 at 230pm in Vegas as we discuss transitioning to business outcomes and Ai + Human operating models. Three insights to remember: 1. The right tech & people can scale any advertiser with fixed headcount. 2. Hidden value is everywhere you just need to know where to look. 3. Evolving KPIs into business outcomes is easier than you think.

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