Arielle Garcia’s Post

New Year, New Opportunities! We enter 2024 with double the power to tackle global privacy challenges more effectively. Happy New Year from the Syntho team! Stay tuned for the exciting upcoming updates! 🎉 #NewYearNewOpportunities #innovation #privacy #SyntheticData #DataInnovation

In today’s digital age, where every action seems to be captured and every click analyzed, it’s crucial to pause and consider the concept of privacy. A thought-provoking observation highlights a stark reality: children born today will grow up in a world where the notion of a 'private moment' is becoming increasingly rare. From the minute they start interacting with technology, their actions, preferences, and even thoughts are potentially being tracked and scrutinized. Why does this matter? Privacy is more than just a set of laws or settings in an app; it's a fundamental part of human dignity and autonomy. It allows us to explore our thoughts and beliefs without judgment or surveillance, giving us the freedom to define and refine who we are and who we aspire to be. In a world without these private moments, our very identity could be shaped not by our own choices, but by external forces and data-driven algorithms. As professionals navigating this evolving landscape, we must ask ourselves: How can we protect this essential human right? What role can technology play in safeguarding rather than eroding privacy? And most importantly, how do we instill the value of privacy in the next generation? Let’s discuss how we can foster a future where technology respects and enhances our ability to remain private when we choose. Join the conversation and share your thoughts on protecting privacy in the digital age. #DataProtection #DataPrivacy #DataGovernance #Privacy

Another important piece of research from #PrivacyCon24 - this one presented by Patrick Parham, looking at "privacy-preserving" attribution solutions, and how they "fail to achieve meaningful privacy but also leverage privacy rhetoric to advance commercial interests." Deep-dive analysis of Google’s attribution reporting API, Apple’s SKAdNetwork & private click measurement, and Meta/Mozilla’s Interoperable Private Attribution can be found in the paper, which is definitely worth a read. Paper: https://lnkd.in/eT_M82bD #privacy #consumerprotection #competition #adtech  

I mean, it couldn't be more clear: "Finally, we can consider whether to be satisfied with adtech’s “privacy” reformism. The answer, in short, is no…Google, Meta are advertising giants. They have benefited from perverse data collection practices for years. This study showcases a particular example of the general tendency for technology companies to define and operationalize concepts and values in self-serving ways Adtech’s attribution proposals are, among other things, a form of public relations, part of a corporate movement toward platform-imposed “privacy.” The advertising industry is constantly selling reinvented versions of itself to clients, investors, and other publics; as symbols of technoscientific progress, adtech’s optimization techniques have provided handy discursive resources for those efforts. We argue that PETs (privacy enhancing technologies) are being put to similar use, making privacy a wedge to open even more space for enclosure by the walled-garden companies that are positioned to exploit advantages in computing capacities and data access. In sum, not only do these solutions fall short of achieving privacy, they also exploit privacy rhetoric in ways that may compound corporate concentrations of power and wealth."

Google's Privacy Sandbox initiative might face further delays amidst ongoing antitrust trials 👀 Dive into the latest insights uncovering the balance between competition and privacy in the digital ad landscape. Eager to contribute your insights to this crucial industry discussion? Jump in and add your voice to the discussion below, I'd love to hear your thoughts on this important industry debate. Don't miss out — read the full article for a deeper understanding: https://lnkd.in/eZNs7FZq #adtech #martech #privacy #google #privacysandbox #antritrust

In a recent IAB webinar about privacy engineering — that is, all the technical work underneath topics like consent and compliance management — Mediavine's CLO, Jamie Lieberman shared her insights on how lawyers and engineers can work together on a panel moderated by Ethyca CEO Cillian Kieran. Open lines of communication and strong relationships between teams are key, and those can be built by collaborating to identify and solve problems instead of working from a place of fear over what might go wrong. In other words, proactivity is productive. For a more detailed recap of the chat, check out Ethyca's post: https://bit.ly/3v1eyYk #privacyengineering #privacy #dataprivacy

Strong privacy and compliance programs aren't a "nice to have." They're a necessity. Insightful recap here for how legal and engineering teams can work together to build solutions. Don't sleep on this fantastic discussion with some of the greatest minds working on Privacy right now. Fab work, Jamie Lieberman!

It’s time we design for trustworthiness. Omidyar Network and Dalberg Design came together to explore what builds and erodes trust in private messaging platforms, which are typically modeled to emphasize scale, convenience, and speed. Our study found that trustworthiness hinges on many ingredients beyond privacy — such as user control, transparency and accessibility, along with remedies for grievances. #PrivateMessaging #Trustworthiness #Trust #Privacy

To no one’s surprise, Meta Platforms Inc's new wannabe-Twitter-killer, #Threads, has a healthy appetite for data – and a new privacy policy to match. Should you be worried?   Our latest blog walks you through the risks and opportunities throughout the #SoftwareDevelopment lifecycle.   https://lnkd.in/en_aSFUE #privacy #dataprivacy

Privacy - We used to take it for granted and now, if we are paying attention, we realize that we actually have very little of it. Here is a video that explains how our loss of privacy started and continues today... and finishes with info on a real-world effort to grab our privacy back. (Destin is the force behind the "Smarter Every Day" YouTube channel. It's the only channel I subscribe to because he's smart, enthusiastic, honest and really good at explaining concepts in a fun way. Also does great experiments, but not in this video.) #privacy #lossofprivacy #invasionofprivacy #socialmedia #governmentreach #bigtech #datacenters https://lnkd.in/ep3Waba2