#BestNine in 2016: The Year Ahead

NFL Sunday catch...fishwrap to your face and neck if you didn't catch the #bestnine mobile marketing predictions by @Alex Spencer.  Thank you to @JonHook for your support of @Kochava full-funnel measurement platform, helping advertisers optimize to what matters most - Revenue.  Another tip of the hat to @Thomas_Husson who says 2016 will be "an arms race to provide not just automation but machine learning to derive insights from big data and campaign optimization."

Check out the predictions and know the role of measurement and optimization has changed...

We developed a separate platform for advertisers to more effectively target audiences at scale, with addressable links back to the originating supply source (i.e. Publisher/AdNetwork) – to more effectively discover and reach the exact audience advertisers want.  The Collective, powered by Kochava - automates workflow for marketers, creates greater efficiency for advertisers, and provides ways for Publisher/AdNetworks to improve performance based on the campaign-specific targeting requirements from the advertiser.  The Collective is the outcome of several publishers who came together to address an opportunity to provide advertisers with specific targeting capability, by leveraging the collective knowledge across all publisher members.  This is the reason we named it: The Collective.

Kochava is redefining the role of measurement in mobile.

Kochava has acquired a machine learning, predictive algorithmic optimization technology.  We are not buying or selling media.  Optimization Beacon lets advertisers opt-in to collide their own data with Kochava machine learning to produce a set of rules that deliver better results with the publishers they buy media from.  We're maintaining our position as the leading unbiased attribution analytics and predictive optimization platform.

Configurable Attribution is another one of the most powerful tools at an advertiser's disposal, and Kochava has the most robust configuration available - so advertisers can tailor the balance between attributed and unattributed installs and events, to their attribution goals by following these 5 steps:

• #1 Leveraging Lookback Windows
• #2 Fingerprinting
• #3 Device Reconciliation
• #4 View-Through Attribution
• #5 Get the Reports You're Missing

For more information on Kochava Audience Attribution Analytics, improving return on ad spend with industry-leading fraud detection and automated campaign optimizations...please see the Kochava Difference.

Not all tracking SDK's are at parity with Kochava enterprise-grade tech.  If you are using another tracking vendor - Make the Move! there are several opportunities to improve your return on ad spend and streamline your operational inefficiencies with Kochava Attribution Analytics and The Collective, powered by Kochava.