About
Articles by Jon
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Challenge the Status Quo: Change Management
Challenge the Status Quo: Change Management
By Jon Russo
Contributions
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What are the best practices for lead generation at the top of the funnel?
If your buyers are on LinkedIn, take a multi-step strategy: 1. Leverage LinkedIn live video - via creator 2. Create video shorts from LinkedIn, 60 seconds or less 3. Post relevant, topical content daily and ideally with a photo for maximum views. Educate, don't sell. 4. Regularly comment on others posts - buyers, influencers 5. Create a pool of LI content for your sellers to choose from to post on their own to multiply reach
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You need to track your marketing campaigns with attribution software. What's the best way to get started?
Consider using your CRM to report. You'll save money and time using the tool Sales and SDRs already work in rather than investing more money in a 3rd party tool that takes time to integrate and costs more money to operate. It is also infinitely more flexible to support YOUR business model instead of buying software built to handle ALL GTM models.
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How can you effectively prospect for sales in the manufacturing industry?
Focus on specific manufacturing segments where your product or service has the most potential, such as automotive, aerospace, food processing, or electronics. Understand the regulatory environment and compliance requirements for each segment.
Activity
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This week's Empowered CMO Retreat in Park City, UT is a reminder of what truly matters: authentic connections, human experiences, and a growth…
This week's Empowered CMO Retreat in Park City, UT is a reminder of what truly matters: authentic connections, human experiences, and a growth…
Liked by Jon Russo
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board - Advisor
Connecticut Center For Entrepreneurship & Innovation (CCEI)
- Present 9 months
Education
Helping Student Entrepreneurs launch their business dream by sharing experiences and best practices.
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Entrepreneur Bootcamp for Veterans - Speaker, Advocate, Donor
Saint Joseph's University - Erivan K. Haub School of Business
- Present 11 years 7 months
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Entrepreneur Bootcamp for Veterans - Entrepreneur in Residence (EIR), Speaker, Advocate, Donor
University of Connecticut
- Present 11 years
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Board Advisor - UConn
The Center of Neurodiversity and Employment at the Werth Center
- Present 1 year
In colloboration with University of Connecticut, Vanderbilt University, and Wells Fargo. https://werth.institute.uconn.edu/neurodiversitycenter/
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This was the year of momentum for CCEI. I couldn't be more proud of the work our team has accomplished and the entrepreneurs we have supported. We…
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🚀 Just published my latest blog post on the convergence of B2B Marketing platforms! Dive into how Revenue Marketing Platforms are revolutionizing…
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It's been a hot topic recently to prognosticate about what it takes for a startup to IPO in 2024. For early-stage startups it's a problem that's a…
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The Mendoza Line for SaaS in 2024: A New Benchmark for IPO-Bound Companies Scale Venture Partners has updated their "Mendoza Line for SaaS" concept…
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The Gigamon sales leadership team spent the first half of this week in Nashville for our Q3 Kickoff and QBR. Special thanks to Shane Buckley, Lisa…
The Gigamon sales leadership team spent the first half of this week in Nashville for our Q3 Kickoff and QBR. Special thanks to Shane Buckley, Lisa…
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