What are the different go-to-market career paths and roles in various industries and sectors?
Go-to-market (GTM) strategy is the plan and process of delivering a product or service to a target market and generating revenue. It involves various functions and activities, such as marketing, sales, distribution, pricing, customer service, and product development. Depending on the industry and sector, there are different go-to-market career paths and roles that you can pursue or explore. In this article, we will look at some of the common and emerging go-to-market career paths and roles in various industries and sectors.