At #CannesLions last month, Zefr Co-Founder & Co-CEO Richard Raddon sat down for a live recording from the GroupM Rooftop, moderated by Michael Barbaro of The New York Times, to discuss the impact of misinformation on the media landscape and explore how the industry is addressing these challenges with the 2024 U.S. Election well underway. “When brand content is next to nefarious content or negative content, and they're on the page at the same time, that's a nightmare scenario. Through a combination of first-party controls, with platforms like Meta, and third-party controls, with partners like Zefr, that makes for a great brand experience.” Mark Weintraub, Executive Director EssenceMediacom Read more highlights from the conversation on our blog:
Zefr
Advertising Services
Los Angeles, CA 11,242 followers
The leading global technology company powering Brand Suitability Targeting and Measurement across walled gardens.
About us
Zefr is the leading global technology company powering Brand Suitability Targeting and Measurement across walled garden platforms.
- Website
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http://www.zefr.com
External link for Zefr
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Contextual Video Targeting, Video Targeting, Programmatic Video, Data, Social Video, Brand Suitability, Verification, Measurement, Walled Gardens, and Ad Verification
Locations
Employees at Zefr
Updates
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"Transparency is an industry buzzword. But it needs to be a guiding principle of our industry's #contentpolicy standard development. All tech players should make their individual repositories of content policy accessible to client partners. This openness not only fosters trust among marketer and agency clients but also empowers them with a deeper understanding of the nuances of #brandsafety and #suitability." Hear from Cameron Cramer, Zefr's Senior Director of Content Policy, on the importance of striking a careful balance between protecting free speech and managing harmful content online, in AdExchanger:
AdExchanger
adexchanger.com
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Zefr is excited to be a finalist for the 2024 ThinkLA IDEA Awards for 'Campaign of the Year: Partners' for our collaborative partnership and success with McCain Foods in driving full-funnel sales impact for the brand. Thank you to the ThinkLA team and congratulations to all the other finalists, we're looking forward to a great event tomorrow night! #thinkla #thinklaideaawards2024
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Honored to be included at GroupM alongside some of the best in the industry surrounding such an important and timely topic. A huge thank you to all who made this happen & all who attended! #cannes2024 #canneslions
We're kicking off Day 3 of Cannes with the host of The New York Times 'The Daily' podcast Michael Barbaro in conversation with Zefr's Richard Raddon, Meta's Samantha Stetson, and EssenceMediacom's Mark Weintraub about the ways in which technology is helping brands grapple with the challenges of advertising in today's fast changing and highly dynamic news environment. https://lnkd.in/gttycFsu _ #GroupMCannes Cannes Lions International Festival of Creativity
Advertising in the Era of Generative AI & Global Political Turmoil
https://www.youtube.com/
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To kick off #CannesLions 2024, Zefr hosted Kara Swisher and Lou Paskalis for a great evening in celebration of our many partners and collaborators across the industry. The conversation covered a variety of topics including how brands should think through what they’re endorsing ahead of the elections, and how they can continue to support quality journalism across social media. Thank you again to Kara, Lou, Ad Fontes Media, and all of our partners who joined us for an excellent start to #Cannes2024.
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The Zefr team is on the ground at Cannes this week! Check out our billboard on the Croisette if you're in town, reach out to our team, and visit our social media misinformation tracker live all week at zefrcannes.com. #cannes2024 #canneslions2024 #misinformation
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At #CannesLions2024 next week, there will be much discussion on #AI and digital transformation, particularly for combating #misinformation. Zefr will be there in a big way to talk about it. Our focus will continue to be on global misinformation protection in the #walledgardens. For those not on the Croisette, here are some industry misinformation anecdotes you may want to be aware of: ✅ “We have solved the MFA issue (again)” ✅ “Every platform in the world is 99.99% brand safe” ✅ “Our CTV scale is enormous” ✅ “Every publisher we work with is high quality” ✅ “Our AI looks frame-by-frame at every piece of video ever uploaded on global platforms, in real-time” (estimated cost..$50 million USD, per day.) ✅ “We have a great misinformation solution, trust us.”
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We are #hiring! Interested in learning more about the culture at Zefr? Visit our website to learn more and apply for #openpositions: https://lnkd.in/gcfNemAJ
Just a little hump day job update for ya! 🐫 Zefr is growing and looking for folks to join us on our mission to bring responsible marketing to the digital advertising ecosystem. Here are our current openings: 💥 Director Programmatic Partnerships - New York City, NY 💥 Data Scientist - Toronto, Canada 💥 Data Scientist - Tel Aviv, Israel 💥 Software Engineer III, Data, Quality, Automation - Los Angeles, CA 💥 Account Manager - Toronto, Canada 💥 Senior Product Manager, Targeting - Los Angeles, CA 💥 Multilingual Data Annotation Specialist - Los Angeles, CA Please apply on our website if you're interested! 💜 #adtech #hiring #aijobs
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Emergent behaviors in #LLMs can be both innovative, and unpredictable. We look forward to harnessing recent advancements in generative AI by combining human evaluation with advanced AI tech, ensuring our models are aligned to brand standards. This helps manage and leverage the emergent properties of LLMs to provide scaled content classification and brand safety. Is your #brandsafety technology up to date for the current landscape?
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Generative AI is revolutionizing advertising, enhancing creativity and efficiency. Yet, this brings new challenges in brand safety and ethics. In our latest blog, we explore how the ad industry can balance innovation with ethical practices for a sustainable future: https://lnkd.in/gYK-wcEu
AI with Integrity: Elevating Brand Marketing Innovation with Lasting Impact
zefr.medium.com