ZeroGPT and copyleaks are scamming people.
Washington post, Futurism, Huffington Post and more all agree with this.
No AI detector is accurate, and here’s a brief explanation why (so you can convince the SEO guy to get off your back)
1. This is because AI detection tools use writing patterns and language structures that are typical of AI-generated content, which can incorrectly flag human-written articles that have a similar style.
2. AI detectors use machine learning and natural language processing to analyze text features like: How fluently it reads, How often certain words appear, Repetitive language, Word choice probabilities, and Tone.
3. AI detectors are trained on datasets that contain text from various sources, including human and AI-generated content. However, AI tools are trained on materials created by humans with human biases, and they cannot reliably distinguish between biased and unbiased material.
4. AI detectors can estimate a rough probability that content is AI-generated, but they cannot directly validate the true origin of text. For example, some AI detection companies claim their false positive rate is only 4%, but if a university checks 3000 academic papers, this means that 120 papers will be labeled as AI-generated even though they are not.
So, what to do? Well nothing, because this doesn’t change anything. SEO? The simple rule of thumb these days is quality, whether AI writes it or you - quality ranks easier, quality is unique thought backed with good references.
Go and have a conversation with the SEO guy and your boss today. Because if they are making you rewrite your original content in the same of copyleaks - they are at fault, and your time is being wasted.
Strategic Leader | Systems & Design Thinking | Web Dev & Marketing | Tech Enthusiast | Change Agent | Problem Solver
3moStrategic text statements and prompt injection can definitely work to manipulate LLMs at present. However, in the context of SEO, I’m inclined to think of them more like the keyword-stuffing tactics (and other black-hat techniques) in the early days of SEO— which is to say they may work for a time, but could ultimately backfire and even lead to steep penalties down the road. I do think SEO will change, but on an even more fundamental level, as the very way people search evolves. Keyword-based queries are likely to lose out to direct questions with generative summaries at the top of results. SERP rankings will need to be replaced by some other sort of performance metric, like generative summary citation frequency. And SEO strategies will likely need to shift away from things like backlinking toward content generation (especially Q&A or FAQ style content), personalization, etc. It will be interesting to see what SEO looks like in 5 years, for sure. I suspect that many brands may actually opt to shift their SEO investments to upper funnel tactics like brand recognition and awareness.