Neil Smith’s Post

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Experienced Media & Tech GM

I am excited to finally share more about what I’ve been up to since leaving TripleLift back in February. Five months ago, I joined DataLucent as Chief Operating Officer. While DataLucent isn’t exactly in stealth mode, we’ve been intentionally keeping a low profile. In short, we collaborate with A-list celebrities to acquire and consolidate their media content and data across platforms (including social media) into a first-party database owned and controlled by the artists and their management teams. We then leverage this data to support their business endeavors, such as promoting creative projects, marketing celebrity-owned brands, identifying and negotiating brand deals, and more. Additionally, DataLucent has developed a scaled, GDPR-compliant ID graph that we license to marketers on behalf of our celebrity clients. If you’re interested in learning more about our data offering, please feel free to reach out directly. For all my VC friends, we are preparing for our Series A in the near future. A big thank you to Brad Davis , Tim Moynihan, Howard Hall, Milton Pedraza, and bryan wolf for the opportunity to join the team, and to Deborah Berube for connecting me with this opportunity.

Matthew Van Houten

SVP, Ad Sales @DirecTV • Professor @BaruchCollege • Board @Invidi @GoAddressable

2w

Congrats on the move. Will give you a ring when I reach A-list celebrity status ;). DataLucent gained an elite operator.

Neil Smith we are so grateful for your leadership and ingenuity. We are going to serve our beloved Celebrity and Brand Clients and Associates fabulously under your strong guidance and brilliant execution.

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Courtney Palm

VP of Agency Strategy, TripleLift

2w

Wow! This sounds really fascinating & interesting Neil Smith !! Good for you :). Id personally love to hear more if you ever have time to connect

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Phil Lalonde

SVP Ad Sales & Programmatic Operations, Univision

2w

MVH, you are an A+ lister..don't be humble..Congrats Neil..sounds like a fascinating gig..

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Lauren Wetzel

CEO and Board Director at InfoSum | Leading Strategy and Ops at Tech Companies Large and Small | Doing Something about Diversity and Inclusion

2w

Super interesting and major congrats to you Neil Smith! They are so lucky to have you! Would love to catch up soon.

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Chelsea Glincman

CTV Business Development @ TripleLift

2w

they're so lucky to have you—congrats Neil!! 🐐

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Andres Engels-Treviño

Product Management at TripleLift

2w

Congrats Niel! Sounds very exciting!

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Jason Schaeffer

SVP of Ads Plus | Growth + Media + Technology

2w

Great to hear

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Chris Glover

VP, Marketing at FreeWheel, A Comcast Company

2w

Love it.

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