Melton Littlepage

Check out the latest PYMNTS series wherein Intellicheck CEO Bryan Lewis speaks to the importance of adopting identity verification solutions that strike a balance between security and ease of use. Check out the insightful discussion here: https://lnkd.in/eNHrThdx #accounttakeover #fraudrisk #identitytheft #intellicheck #pymnts #fraudprevention #intellicheck

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The median BigPanda customer gets 80% alert noise reduction (or more) in the first 8 weeks of working with our AIOps platform. My deeper analysis is showing customers get positive ROI in approx. 90 days (3-month payback period). Time to value is key!

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AI-native companies need to embrace new pricing paradigms (price based on work done, on outcome vs hours, etc). Inevitably, new pricing models are accompanied by new workflows, new ways of invoicing, and new challenges around billing. This makes Sequence's modern billing platform particularly relevant: Sequence helps finance and commercial teams automate manual billing and stop revenue leakage. Sequence has just launched their CPQ Product for B2B software businesses with hybrid pricing, designed specifically for AI, B2B SaaS and Fintech startups. This release empowers B2B teams to create flexible pricing proposals or contracts, including teams selling custom deals with usage tiers, minimum commitments, or ramped pricing, Sequence CPQ works for any pricing model or deal term. As a customer says: "Sequence is like a notion page supercharged with pricing tools." Excited for Sequence to build the critical infrastructure needed to enable new, flexible paradigms that are critical for the AI revolution.

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I have been living and practicing #GTM for a decade+. A unified GTM is the right strategy - integrating market, product, marketing, customer success, and sales (in that order). You can see the light bulb going off at more and more companies. This is not a fad, not a buzzword, and it's not a #salesmarketingalignment thing. In my experience, this focus has been an inhibitor to success. It's already hard enough to create a successful company and value solutions that markets need and want. Having held roles in #marketing, #sales, #product, and #customer success and now three years in a business 100% focused on unified GTM, it works. It's natural, and it makes sense. I know it's not easy. The larger the corporation, the harder it is to unify strategy, people, systems, processes, and data (emphasis on the people). And it is definitely not about technology. Tech plays a role but supports the strategy, It's exciting to see GTM teams who commit to adapting to the changing buying and decision-making process and align with what businesses and tech leaders prioritize. It's not #SaaS. GTM Partners

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Great conversation with Joey Brodsky! Definitely one of the sharpest guys I know. I love his passion, drive and unique perspectives. I have followed his podcast for a long time and was super happy to be able to be a guest. I will share more insights from our time together but wanted to post a quick thank you to Joey and share the episode. #NextGenSales

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The adoption of Kaseya's IT Complete platform was nothing short of transformative for Two River Tech, catapulting them to unprecedented levels of operational efficiency. The company was able to achieve a staggering 28% reduction in tool costs and dozens of manual labor hours each month, as well as streamlined billing processes that significantly enhanced their profitability and service delivery. Their story is a testament to the power of visionary leadership and strategic technological adoption in crafting the future of IT services. Read all about it here: https://lnkd.in/grR-k_dx #Kaseya365 #KaseyaInnovates #SuccessStory

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90% of an organization’s customer data is trapped in unstructured formats like PDFs and emails. Data Cloud Vector Database is now generally available to help businesses unify and unlock the power of this unstructured data to: 👉 improve prospecting 👉 respond quicker to sales RFPs 👉 personalize sales outreach and customer engagement 👉 efficiently manage customer requests 👉 improve cross-sell and upsell recommendations 👉 proactively resolve issues Learn more:

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Embarking on your initial venture into data enrichment? Allow us to significantly cut down your time and effort. Explore our detailed survival manual. Gratitude is unnecessary. Our passion for the field drives us. https://gag.gl/CvnC56 #RevOps #data

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When you’re the CMO of 5 different companies you leverage voice enabled conversational AI to deliver high quality leads to your various sales teams. Of course when one of those companies is a conversational AI company you get to write the scripts and prompts at 3:30am! Revmo AI Providertech

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Are you a SaaS leader looking for some valuable insights on how to help navigate the evolving landscape of B2B technology? I've found the article (& podcast) for you! Zapier CEO Wade Foster and SaaStr CEO Jason M. Lemkin discuss the future of B2B sales, emerging trends like the rise of AI, increased focus on customer success, and the importance of remote work. This article offers great perspectives on what lies ahead for SaaS in 2024 and beyond. #saas #b2b #ai #b2bsales #saasleadership

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Katie Viehbeck digs into the metrics that matter from the Drips 2024 AEP Performance Report - Check out her blog https://ow.ly/mkiN30sEjC1 Katie's Top Insights from the 2024 AEP Performance Report:​ 1. DQs Down: Disqualification (DQ) rates dropped by a remarkable 14.4% compared to 2023. 2. Opt-Outs Managed Smartly: Outbound dialing often leads to opt-outs. Luckily, Drips can redirect potential global opt-outs into partial opt-outs through our Disqualified by Drips rules. 3. 48-Hour SOA Rule: CMS reinstated the 48-hour Scope of Appointment (SOA) rule. Drips leverages SMS to keep consumers engaged during this crucial window. 4. Engagement Surge: In 2024, engagement rates rose by 22.8%! Consumers are embracing conversational outbound approaches. Get ready to dive deeper. How much can conversational outbound boost conversion rates? #Healthcare #CustomerExperience #MarketingInsights #Medicare #conversationalAI #ItsAllAboutHowYouSayIt

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Great dinner and discussion on the cutting edge of outbound automation and signals. Two nuggets from the discussion: 1) Email deliverability is especially critical for GTM motions with large scale outbound automation (usually selling to SMBs and wide TAM). There doesn’t seem to be a silver bullet, and banking on one deliverability vendor / approach is risky. 2) Bulllish on signals and automation for up-market GTM motions, but needs to be done thoughtfully. Likely keeping reps in the driver’s seat and less end-to-end automation.

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Partner enablement is a two way street. If you're a hub in an ecosystem a self serve model with tiers and content and certification and an outward focus makes sense for making sure your partners are delivering a service or solution that aligns with your brand, value, and mission. But how does your team stay up to date with everything your partners are doing? Is it your responsibility to enable your team on your partner's offerings? Or do you rely on your partners to do this, but gate access to your people? Do your reps even care? Is there an incentive culture around partnerships? They typically don't care about a better together story until they understand what's in it for them.

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Such a pleasure spending time w/ Derek Hall, VP of Solutions Engineering at ServiceTitan! In this episode of V5, we get his takes on: 💡 Do SEs need to become more sales-focused? 💡 How SE leaders can stay in the loop with business strategy decisions And much more!

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We are seeing a big pick up in transaction activity at Catalant Technologies, and therefore "First 100 Days" planning and implementation. A BIG thank you to our partners in the Expert community below (Who combined have led hundreds of First 100 Days Value Creation Plans and Implementations) for collaborating on the playbook and deep dives on the critical factors you need to get right.   (1) Setting up the Integration Management Office: Michael Scherer (2) FP&A Investments: Benjamin Lehrer (3) Talent and Culture: Sapna Harichand (4) Change Communication: Niki St Pierre, MPA/MBA (5) Capitalize on Commercial Opportunities: Rob Lekai   Download the asset below: https://lnkd.in/euh8UJWu

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Speed to lead might sound simple, but the architecture behind it is anything but. ZoomInfo's demo routing is powered by Zoominfo Enrich, which we used to create a system of models and workflows for SDRs to connect prospects with closers (AEs). As always, our goal is to optimize outcomes while maintaining equitability for reps. Let's break it down: ⚖️ Balancing Model: Designed within Salesforce, this system prioritizes demo allocation by evaluating the number of eligible events over their event quota over a rolling period to ensure a fair distribution of leads among AE cohorts. 📏 5 Tier Prospect Scoring Model: Dynamically assesses and assigns prospects to a tier based on channel, segment, win rate model, and title department rating collected and enriched at the time a prospect fills out a form via ZI form complete.. 🏆 Win Rate Model: Leveraging ZI enriched data points, this model refines demo allocation by categorizing prospects and accounts into win rate cohorts based on thousands of ZoomInfo’s industry-specific and title data points, such as # of sales employees and recent funding activity all help pinpoint the best meeting. ✅ AE Tiering Eligibility: Based on segment and ACV quota, AEs are eligible from anywhere from 1 to 4 tiers of demos. The demo router matches eligible AEs to a prospect tier to determine whether or not an AE is best suited for this particular meeting. 🗓️ Availability Integration: Through direct integration with Google Free/Busy API, we prioritize speed to lead by matching AE availability with the time the SDR coordinated with the prospect. This way we can book more same-day and next day meetings. The magic is that an SDR simply has to hit a button to initiate this process and schedule a meeting, making the handoff and tracking practically seamless We're continuously refining our model to adapt to nuances like PTO, market changes, and shifting demands to keep our leads flowing as quickly and smoothly as possible. See what Steven Bryerton, our SVP of New Sales has to say about Speed to Lead 👉 https://lnkd.in/gSQ5JyrD 

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The Q1 Vendr SaaS Trends Report dropped today with great insights for both buyers and sellers. 3 key takeaways: 1. ACV is increasing, and so are sales cycles. 2. Buyers are less likely to renew if they are surprised by a price increase. 3. Buyers are getting multiple bids before they buy. Check it out for free here - https://lnkd.in/g9GNWwPB

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Microsegmention can be hard. Ordr Inc. simplifies segmentation for connected assets, and generates policies that are aligned to your business risks and objectives. Thrilled that Forrester is recognizing our capabilities. #segmentation #cybersecurity

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