Shopping cart abandonment is as crushing to ecommerce leaders as getting ghosted in a late stage SQL is to B2B sales reps. Today you learned that roughly 30% of online purchases are abandoned because customers can’t remember their passwords. Those mount up to be huge revenue losses. Tomorrow at 11am PDT / 2pm EDT, I’ll be hosting a webinar alongside 1Password’s CEO Jeff Shiner, where we’ll talk more about how passkey authentication can stop this madness and improve shopping cart conversion rates for ecommerce businesses. Register for the webinar using the link in the first comment – we hope to see you there.
What percentage of online purchases are abandoned because customers can’t remember their passwords? 😱 . . . Approximately 30%! 🛍 Join 1Password's CEO, Jeff Shiner, and CMO, Melton Littlepage, for a live webinar where they’ll discuss the future of passkey authentication to improve shopping cart conversion rates in the ecommerce space. Plus, they'll respond to questions directly from the audience! Save your spot: https://bit.ly/3VGajMC
Or I don't want to get up to get my credit card but its saved in 1P so Im able to buy everything 😂
Eye catching B2C ghosting stat. It would be interesting to see enterprise B2B SaaS SQL ghosting rates.
Only 30%? I reckon I have abandoned more than that in my time.
CMO at 1Password
1mohttps://1password.com/webinars/improving-ecommerce-conversions-passkeys?utm_medium=social&utm_source=linkedin&utm_campaign=ecommmarketing&utm_content=ecomm_webinar=&utm_ref=Social