Bruno Trimouille

Did you know 66% of companies say they are running a Partner-Led Growth strategy? Three quarters of companies plan to get more than 25% of their revenue from partnerships, while 20% will get half their revenue from the partner channel. This is according to the latest GTM benchmark from GTM Partners. https://hubs.ly/Q02yvS6q0 Viva la partners!

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Tomorrow, July 18 at 10 a.m. CT, join us for “Reframing Account Management for Growth!” Challenger’s Megan Dolan and Ines Tamaddon will share: 👉 Why aligning your GTM teams is essential to growing accounts  👉 How to Reframe your thinking about the role of CS and ADs, whether you’re a leader or an individual contributor  👉 Sales acquisition strategies that account managers can borrow to meet their quotas  Don’t miss it: https://lnkd.in/grYTb_3H

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ICYMI 🚨 Sandy Robinson, M.Ed. went off about how revenue teams should be structured - including whether RevOps should be moved into the C-suite… 😳 Listen to the full episode: https://lnkd.in/daKgMhY5 P.S. Do you think RevOps belongs in the C-suite? Let us know in the comments. ���� #RevOps #Csuite

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Measurement is great – but it needs to be strategic and efficient. If not, your teams will run headfirst into a wall of tech fatigue. Too many systems. So much messy data. It’s overwhelming. To tackle this challenge, two RevOps Award Winners, David Hayward (Senior VP GTM, Yext) and Deborah Fritz (VP, Global Field Ops, LiveRamp), chat about how to consolidate to stop revenue leak. Check it out here: https://bit.ly/3Ufyvow

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Ready to crush RevOps in 2024? 🌟 Forrester's latest insights are here to help you sidestep the biggest traps and set your revenue operations up for success. Here’s the scoop: 1.) Org Charts Aren’t Operating Models: Think beyond the boxes and lines. A true operating model integrates structure, governance, and value delivery. 2.) One-Time Design Doesn’t Cut It: Your operating model needs to be flexible. Regularly reassess and adapt to stay aligned with your strategic goals. 3.) Cultural Change Needs a Push: Don’t expect cultural shifts to happen on their own. Drive change through strong leadership, clear communication, and dedicated training. Incorporating these strategies will ensure your RevOps function not only survives but thrives and set you for better results. Dive deeper into these insights and prepare your team for success: https://zurl.co/1tPZ #RevOps #SalesOperations #MeetRecord #BusinessGrowth #Leadership #Strategy #Innovation

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Check out cofounder Bryan Brown's thoughts on the Gainsight blog on customer success as a revenue center that is central to the GTM team: https://lnkd.in/g6aV8V85 Is your team ready to align on customer growth? Read the post to get 6 questions you should ask yourselves at your next GTM exec meeting! Download the full report on customer-led growth from the 💬 #customerledgrowth #GTM

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In today's “do more with less” business environment, revenue operations (RevOps) has become an integral part of aligning sales, marketing, and customer success teams to streamline processes and maximize revenue growth. However, many organizations struggle with the cost and complexity of hiring and maintaining a full-fledged RevOps team. This is where the concept of fractional RevOps steps in. Fractional RevOps offers businesses a flexible and cost-effective solution to access high-caliber expertise without the full-time commitment. Let’s explore how fractional RevOps can transform your organization. https://lnkd.in/gvwy9cTM #revops

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🚀 LAUNCHED: THE WbD CERTIFIED PARTNER PROGRAM 🚀 We are thrilled to launch our WbD Certified Partner Program, which allows RevOps and revenue platforms to embed WbD frameworks, such as the Bowtie Data Model, directly into their workflows. ❓ Why we did this: SaaS RevOps and GTM leaders need a better way of managing their key metrics and revenue. So we created this program with a core set of RevOps platforms, so that RevOps and GTM leaders can use proven frameworks within their existing tool stack, to better manage and forecast their GTM metrics. Interested in becoming a partner? Read on... Key Highlights of the WbD Certified Partner Program: 🌐 Direct Integration: Embed the renowned Bowtie Data Model and other frameworks directly into your software workflows. 📈 Strategic Charter Partners: Launching with a powerhouse set of platforms that are committed to helping SaaS revenue leaders measure and drive sustainable growth. 💡 Certification and Growth: Partners gain exclusive access to our Revenue Architecture Library, commercial licensing rights, and strategic advisory services. Meet Our Strategic Charter Partners: - MultiplyGTM - The revenue planning tool that identifies an optimal path to growth, including achievability of plan and predictive course correction. - Una Software - Revenue intelligence software that gives revenue team a clear view of the entire customer journey and where money is being spent, in order to inform and prioritize key challenges. - BenchSights - Innovative benchmarking tailored for GTM strategies, enhancing data-driven decision-making. Interested in becoming a partner or learning more about the benefits? Contact Dave Boyce directly, and see more details in the comments below. The first ten Charter Members will enjoy co-marketing benefits and introductory pricing. #RevenueArchitecture #GTM #RevOps

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You asked and Marquis answered! 🌟 In this highly requested video, Marquis Murray provides a detailed tutorial on integrating HubSpot with Asana using N8n. Learn the precise steps to streamline your deal pipeline within Asana for optimized project management workflows https://lnkd.in/er_9K6Ms #HubSpot #Asana #Efficiency #WorkflowAutomation #SalesPipeline

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Finding high-potential accounts for ABM? Look at employee growth rates. Companies hiring like crazy in key departments are likely investing in innovation. Target these fast-growing teams for your ABM efforts. 🧵✨ Here's how we do ABM at Side Kick 🤖 https://lnkd.in/gfcKMAfc #ABM #GrowthHacking #sales #marketing #salesautomation #marketingautomation

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Outdated revenue tools built with the logic of the last two decades only focus on "opportunities". They miss out on modern revenue models like subscriptions, consumption-based, PLG, expansions and renewals. Let's hear from Justin Shriber, CEO at BoostUp.ai, on why legacy revenue systems fall short and how BoostUp's solution for "any revenue model" better answers evolving needs. https://lnkd.in/ghqX8D7J

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🗞 For the last seven years, GTMfund's Partners, Scott Barker & Max Altschuler, have had a front row seat across Sales Hacker, Outreach and now, GTMfund on the explosion and evolution of the revenue technology category - now referred to as revenue orchestration. At GTMfund, having a comprehensive understanding of the category is essential. We need to make sure we are investing in the best B2B SaaS companies. With that overall vantage point, we get asked about the category all the time from people trying to figure out where to spend, where to invest and where we might be going. Here’s a breakdown of our view and thesis on the category.

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The 2024 State of GTM Efficiency Report is LIVE 🚨 200+ #GTM professionals responded to our survey and had some eye-opening things to say about: 🚦Driving efficiency in a tight economy 🏆 Today's top GTM motions 🤖 How AI is affecting sales Ready to dive in? Download the Report ➡️ https://bit.ly/3KFKJB7 Want more? Register for the Live Panel Discussion on 6/26 ➡ https://bit.ly/4c7RZBE Happy reading!

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Why should ramp times be a focus for GTM leaders? Its criticalness to both revenue achievement and cost efficiency is covered in part 2 of our 3-part recap and transcript of the PREVENTING REVENUE PLAN FAILURE webinar. Some great quotables from panelists Erik Swenson of HubSpot and our own CROO Jeffrey Serlin: 🔎 "There's opportunity there, not just risk. If you don't have an honest representation of what the real ramp is, you are going to get yourself in a deficit." - Jeff ❓ "[Ramp] is the most misunderstood and miscommunicated metric across different orgs." - Erik 🚽 "That is the most expensive hire you can make as a company, an unsuccessful rep who didn't make it to the 12-month mark." - Erik 💰 "If you understand your [ramp] performance better, formulate your assumptions, you can actually not only improve the bottom line, your efficiencies, but you can also grow the top line if you do this early and soon enough." - Jeff Read the full transcript: https://lnkd.in/ez48JChv

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In case you missed it, we recently teamed up with Calendly on a new integration! Now, scheduling sales meetings just got a whole lot easier. Seamlessly connect with prospects, boost conversion rates and accelerate your pipeline -- all in one platform. Learn how. https://bit.ly/3UdXlUx #b2b #sales #AI

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🔍 New information brought to light: B2B organizations' ABM efforts are delivering a mix of outcomes—along with presenting confidence challenges—according to Enlyft's 2024 ABM Benchmark Survey. Go-to-market teams are navigating these 4 key challenges--> https://buff.ly/3VBRTgg #AccountBasedMarketing #ABM #SurveyResults #eBook #UnlockGTMSuccessThroughPrecision #Enlyft

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CSOs must reimagine sales execution to acquire, retain and grow customers. Get insights into how top-performing companies are successfully adapting to win over modern B2B buyers: https://gtnr.it/3xAPXeH #GartnerSales #B2BSales #CSO #B2B

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🔔 EnableHub Alert: Proving your Revenue Enablement ROI 🔔 💡 Understanding the return on investment for enablement strategies is vital to not just sustain, but also scale your business efforts efficiently. Our latest blog written by Allego's VP of Marketing, Deniz Olcay, dives deep into practical metrics and methods to help you demonstrate the tangible benefits of your enablement initiatives. 📊 Whether you're struggling to justify the budget for your enablement tools or need to report on your current strategies' effectiveness, this article is packed with valuable insights. 🔗: https://lnkd.in/eTkC8SBR #SalesEnablement #ROI #BusinessGrowth

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