Heather Malec

Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

8

2 Comments

Marketing metrics that accurately inform strategy have 3 things in common: they are meaningful, accurate and relevant. Read more in this week's blog post: https://wix.to/BMJKvBI For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email jeanna@smartprcommunications.com #marketingfortech #techmarketing

1

🚨⚡RedFlash Tip: What are some must-haves for marketing success? Knowing your key audiences, positioning, messaging, strategies and initial tactics are key elements of a marketing roadmap. https://hubs.li/Q02sBLHR0 #publicsafety #marketing

6

Four ways AI is helping to drive reader revenue As subscription growth plateaus, many media companies are turning to artificial intelligence to bolster their revenue https://conta.cc/4e5AFPi

1

According to Gartner, one of the key action steps for CMOs in 2024 is to build AI-enabled marketing teams. Leverage more CMO insights in Gartner for Marketing & Communications' latest leadership Vision eBook. #GartnerMKTG #Marketing #CMO

3

When the waters get choppy, it's up to the CMO to steer the ship  🌊 🧭 Tune in now to learn how B2B CMOs are navigating dynamic market shifts 🎧 ▶️ https://lnkd.in/eGMfwP5t

6

From my early conversations it seems measurement remains in the top 3 priorities for 2024. CMOs are investing nearly one-third of their budget in the pursuit of operational excellence but struggle to tie marketing performance to business goals. See how objectives and key results (OKRs) can help make the link. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

18

1 Comment

As the marketing resource industry faces economic challenges, new technologies, and talent shortages, a conundrum arises. Marketing leaders must rethink their operational strategies around benefits. In this article, Jennifer Ross, a leading authority in marketing organizational design, offers suggestions to help B2B teams rethink their operations. #contentmarketing #B2B #operations https://trib.al/AQUlcp0

2

Explore key takeaways from Aventi Group’s CMO Luncheon in Indianapolis on effective storytelling, AI applications, and optimal organizational structuring. 🔗 Read now: https://ow.ly/rbwT50RUaAV #CMOLuncheon #MarketingStrategy #ProductMarketing

6

When considering digital channels, we need to design an experience that starts digitally but leads to human engagement," says Michelle Boudreau, SVP, Group Client Service Leader at MERGE. As consumers become increasingly digital, building and maintaining trust becomes even more important. Michelle shares how MERGE's approach to driving AEP success adapts in this age of digital evolution. Watch our recent webinar, "Expert Advice on Driving 2025 AEP Results," where Michelle and other Medicare Advantage marketing experts explore key shifts in the digital landscape: https://lnkd.in/gWk6gbGt #2025AEP #AEPsuccess

24

Ever considered how innovation cycles seem to be getting shorter and shorter? You're not the only one. In this blog post we offer some thoughts on how PR pros can ride the waves of tech innovation, no matter how thick and fast they come. https://lnkd.in/gXv6KtbU   #pr

1

The questions on ADA Compliance are coming in frequently from clients these days. Lead dev Oris Carballosa on our team here at Smith provides a helpful overview for assessing your site's accessibility—including a simple, curated checklist. https://lnkd.in/g2M3RF3M

7

Announcing a new resource from Listrak to help you get inspired and learn messaging best practices! ✨ https://ow.ly/mgE850S2Blx Mark this as a favorite! 👆 #listrak #unifiedplatform #sms #smsmarketingexamples #creativelookbook #textcopyinspiration #mms #textswithimages #textswithvideo #textswithemojis

21

1 Comment

Have you considered how the rapid evolution of artificial intelligence (AI) impacts the communications industry? Learn how artificial intelligence can be a key tool to develop marketing and branding initiatives for your company in this recent article from the Elation Communications BreakThrough blog! https://lnkd.in/gDvyQyDy

1

As Workforce 4.0 unfolds, integrating technology and generative AI into everyday tasks will become increasingly important. Still, organizations must prioritize human-centric tasks to keep staff members engaged and satisfied. https://hubs.ly/Q02Bk9lF0

9

Building trust is critical, but it can’t happen without a solid reputation. In her latest blog, reputation research expert Katie Sprehe delves into how a strong reputation paves the way for building and sustaining stakeholder trust. Learn the intricate relationship between these concepts and why your organization's success hinges on them.   Read the full article here: https://lnkd.in/etNBscun   #corporatereputation #corporatetrust #apcoinsight #stakeholderengagement

9