“From mentor to manager, Ali truly helped grow my career. As a mentor, Ali taught me how to advocate for myself and stay organized. As a manager, she guided me to develop knowledge and passion for Marketing. There was never a minute wasted in 1:1s with Ali! Additionally, she stepped up when anyone on the team needed help. From blog post to marketing automation, there was never a challenge Ali wouldn't take on. I am happy to call her a close friend and hope we work together again in the future! ”
About
Ali Jawin is a seasoned marketing executive with over ten years of experience in…
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#Olympics #Paris2024 is kicking off tomorrow! Who would you add to your #Sales team? Let us know!
#Olympics #Paris2024 is kicking off tomorrow! Who would you add to your #Sales team? Let us know!
Liked by Ali Jawin
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I do an exercise with my teams, mentees and myself in times where things are difficult, or "off." It's a reflection on looking back to a time where…
I do an exercise with my teams, mentees and myself in times where things are difficult, or "off." It's a reflection on looking back to a time where…
Liked by Ali Jawin
Experience & Education
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Outreach
View Ali’s full experience
See their title, tenure and more.
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Licenses & Certifications
Volunteer Experience
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Ballet Teacher
Urban Youth Program
- 11 months
Children
Taught ballet to urban at-risk youth ages 6 through 8.
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Member Board Of Trustees
Center for the Women of New York
- Present 5 years
Human Rights
Publications
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3 Ways to Build Trust at Early Stage Startups
Soto Ventures
See publicationEngineers: better at speaking Klingon than speaking to people
Salespeople: bros pounding beers and extra cruelty McDonald’s fries
Marketing: destroyers of truth and purveyors of evil
Office admin: the end of fun
No matter your role in an early stage startup, we all know these stereotypes. It is also fair to say that no matter your role in an early stage startup, there is a grain of truth in all of the above claims. So, you find yourself at an early stage startup (less than 80…Engineers: better at speaking Klingon than speaking to people
Salespeople: bros pounding beers and extra cruelty McDonald’s fries
Marketing: destroyers of truth and purveyors of evil
Office admin: the end of fun
No matter your role in an early stage startup, we all know these stereotypes. It is also fair to say that no matter your role in an early stage startup, there is a grain of truth in all of the above claims. So, you find yourself at an early stage startup (less than 80 employees, pre series C) overwhelmed by what I call #allofthethings, and you find yourself in tension with colleagues – especially colleagues in other departments.
Tension between departments and colleagues in and of itself isn’t a problem – even in the idealized world of the TV show The West Wing people disagreed and had competing motives and priorities. A lack of trust, however, derails a company faster than any outside factor.
Once you don’t trust that a colleague has your back, knows what she is doing, isn’t a spy for a competitor or foreign government/agency, etc., you are no longer focused on your job; you are worried about where you stand in relation to others, what other people are really working on, what don’t you know that your colleagues knows… Before you know it the company suffers from the distraction and people quietly polish their resumes and take calls from recruiters.
There is no easy way to build or maintain trust, especially in an early stage startup where the highs are like conquering the world and the lows are uniquely depressing. That being said, there are three things you can do to build trust. -
Episode #14 - Ali Jawin – Marketing Automation
MountainTop Data
See publicationDo you know a good idea when you see it? The Elephant Test podcast explores B2B marketing ideas and tactics with industry experts. Each episode features a conversation with a thought leader in B2B marketing, discussing topics like: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
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Creating Scalable Communication At High Growth Startups
Soto Ventures
See publicationI distinctly remember the first time I was asked if I had looped in the appropriate people. I wanted to say, “Why? How can everyone not already be looped in?” Between lunch, beer o’ clock, Slack, random conversations in the bathroom or at the printer, how could anyone at a 60-ish person startup not know everything going on in every department.
Languages
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English
Native or bilingual proficiency
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Greek, Ancient (to 1453)
Limited working proficiency
Recommendations received
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