UNLEASHED by Purina

Now that you’ve seen our amazing startups in our Class of 2024, we present the Purina Unleashed Champs who worked with our startups for the 20 week journey. 40 Unleashed Champs to work with the 8 startups. 🔥👏 Over the last 5 years we have had over 120 Unleashed Champs.🥳 This is what sets Unleashed apart. Our experts with many years of Petcare experience from different disciplines- from Global, markets, central teams, R&D, Commercial, Intelligence, pilot plants, marketing and more. They are there to provide expertise, sprint after sprint to meet the OKRs that we’ve set up together. 👍 We give a lot but we also get a lot, we get to learn, share, brainstorm, understand the space and develop relationships. 🙌 A big thank you to Unleashed Champs- we are proud of you; you do us proud! 😊 🫶 #unleashedchamps #accelerator #petstartups #innovation #petexpertise #unleashed2024

Where has the time gone? 🎉 Last Friday, we celebrated the graduation of our Class of 2024- Arbiom, CuidaMiMascota, Petexplorer, Pet Instincts, Pezz® life, sylvester.ai, zazuu bem-estar pet and ZumVet. Our startups came from all across the world, from LATAM, AOA, Europe and North America! 🌐 🥂 Over 100 participants delighted by our startups’ Unleashed 20 week journey, and they were 😮 suprised by what we achieved in this short time! The before and after metrics were crazy- all we can say is that we are so proud of this stellar class, who seized this precious opportunity. 😍 We were proud of the engagement of our senior leadership who enable this programme as one that has value for both our startups and our business- there is just so much to learn from each other, so we can deliver the best products and services to pets and their owners. We cannot do everything on our own, and that's when trusted partnerships come in. Jeff Hamilton, Carlos Romano, Hubert Wieser, Daniel Smith, Sheri Smithey, Todd Cooney, Eric Zeller, Francisco Mualim, Marius Baumeister, OSMAN TAKIR, fabio degli esposti, Marie-Thérèse Burkart-Arnoso, Eric Welbes, Fabien Desiage, Carmen Borsche and many many more! 🤩 A huge note of appreciation to our agile coaches, Emma van der Wal and Robert van der Harten who have shown relentless persistence and dedication, and their continuous improvement mentality. 😍 And what would we be without our 40 Unleashed Champs- enormous thank you to you all! 🙌 At Unleashed, people development, valued relationships are just as important as business growth and development. CONGRATULATIONS to all! #unleashedgraduation #unleashedstartups #petstartups

Huge congratulations to FirstVet! 🚀 During our Unleashed Pet Tech MeetUp in Stockholm, David Prien was in a state of busy-ness. He mentioned about busy-busy fund close. 😅 We really appreciate that in spite of this, he agreed to co-organise, to be on a panel, to host a Talking Table, be present at the networking apero and then to host our closing drinks! That is a great CEO and co-founder- there is no barrier to his commitment to the pet tech community! 😍 All the best to FirstVet and we are proud of our European startup, going places! https://lnkd.in/duTBA_KV #unleashedinstockholm #pettech #petstartup #funding #telemedicine #betterwithpets

📣📣Unleashed proudly presents Purina DOGASNAX: our first virtual pet food brand for virtual dogs! ✨🐶   🎉 So excited and proud to announce that PURINA and Dogamí of Unleashed Class of 2023 have joined forces to introduce PURINA DOGASNAX, our first virtual pet food brand for virtual dogs 🤩   Unleashed is all about exploring new territories and driving business impact, this partnership is one of the many continued commercial collaborations after our accelerator program.     The game is super-cool, players around the world are racing their virtual dogs in adrenaline-filled races! Already more than 10 million races have been completed 🚀🌍   Check it out for yourself! It’s available within the DOGAMÍ Academy mobile game, free to download on  iOS and Android.  PURINA DOGASNAX helps your virtual dogs to max their athletic potential and win races. DO NOT MISS the Purina sponsored race in Paris! A huge thank you ❤ to the incredible team of this delightful project during and after UNLEASHED by Purina accelerator programme Elsa Silva, Jeanne Chatelle, Andrea Riera Baldó, Kim Bill, Ricardo Prieto-Ortiz, Noémie Secola, Erin Becker, Emma van der Wal. And to our visionary sponsors and supporters Daniel Smith, fabio degli esposti and Fabien Desiage. 🫶   What’s more? The more you play, the more we help! We have partnered with the association YouCare France for this launch. All the revenue from in-game purchases this week will be donated by Dogamí to YouCare Association, and based on the number of races completed Purina will top it with pet food donations. 🐾🐾    👇 Download the game now (link in the comments) and enjoy! #PURINADOGASNAX #unleashedbypurina #DOGAMÍAcademy #ProudToBePurina

It’s a wrap of the Nestlé Purina PetCare Europe Commercial Operations conference in Vienna! Such an amazing community of commercial talents, all in one place. How lucky can we get?! Unleashed conducted 6 workshops for the over 260 participants from all over Europe. We brought 2 of our incredible health startups, Pezz® life, from our Class of 2024 and Animoscope, from our Class of 2021, to demo their leading edge solutions to address pet owners pain points. We are proud of our cool and super Unleashed startups! 🎉🐾👍😍 And we are rooting for their success. 📈 Thanks to the super heroes Kim Bill Jeanne Chatelle, Markus Zengerer, Alexander Hoffer and Julien Tripet for their energy and passion. ❤️🔥 And Rianne Houben and Eric Welbes for the invitation. #unleashedevents #petinnovation

We were honoured to be part of Nestle Ventures and international participants at the incredible Nestle Venture Day last week. Passionate VCs and their portfolios who truly inspired us with their disruptive innovations, magical branding, and for us, especially in the pet category! #petinnovation #petcare #petstartups

Something is cooking... with our UNLEASHED by Purina Alumni Dogamí 👀

Unleashed team getting inspiration at the HackSummit in Lausanne, where we get to taste the future, learn new ways to produce proteins replace meat, regenerative agriculture and entrepreneurs solving our climate problems. Looking forward to see how some of these technologies apply to pets. 🐾 #foodtech #climatetech #futurefoods #hacksummit Jeanne Chatelle Fabien Desiage Eliane Rohner Kim Bill

And so that was the last panel at Petcare Innovation in Berlin. Unleashed is humbled by all the great comments, the number of both startups and investors who appreciate the work we do to build the pet tech community to bring innovation and solutions to pet owners. ✨ We are passionate about pets and strengthening this human-pet bond makes our work so exciting and purposeful. 🐾 Thank you to everyone who attended the Investor X Startup Pre-day that we hosted, those who came to our panels to listen to Jeanne Chatelle, Fabien Desiage, Kim Bill and our colleague Paolo Woods-Wyatt of Tails.com, our panelists and Petcare Innovation who did a stellar organisational job. 🙏 Connect with us and see you all, the pet tech community again soon! #unleashedinberlin #petcommunity

Is the rabbit the new cat? 🐰 Proud to see our Nestlé Purina PetCare Europe Head of Business and Ecosystem Development Fabien Desiage on the panel hosted by Leonor Ladeira of L Catterton speaking about the biggest opportunities in the pet industry from a leader’s perspective. Prevention l Longevity l Digital l AI l Human Pet Bond l premiumisation l sustainability l 360 nutrition and services l solutions for pets, owners and vets line eg Proplan Liveclear Insightful session. #unleashedinberlin