UNLEASHED by Purina’s Post

🌟 The Humanisation of Pet Food🌟 In today's evolving market, the humanisation of pet food is transforming the industry landscape, creating significant growth opportunities. Our Senior Industry Manager, Nick Stene, explains how brands are now connecting with consumers on a deeper, more personal level, reflecting the increasing importance of health and wellness in our pets' diets. 📈 Curious about how these changes are shaping the future? Unlock more insights with our latest report. https://lnkd.in/e9bhzn-X #PetFood #IndustryTrends #MarketInsights #HealthAndWellness #Innovation #GrowthOpportunities

SuperZoo never disappoints and 2023 was no exception. After 50,000+ steps over 3 days and many incredible conversations away from the show floor, here are a few observations. 1) "Innovation" has moved from aspirational to operational or fundamental which aligns with the current investment (VC) environment. The focus in on profitability over growth. Incremental innovations on current products and categories dominated the new product introductions. 2) If the number of exhibitors is any indication, CBD products (ex. treats) have moved from being the domain of standalone brands to being incorporated into existing products and brands. I expect to see fewer standalone CBD treat companies in the future and more focus on being an ingredient supplier. 3) Feeding fresh (refrigerated or frozen) or adding fresh elements to canine diets has moved from a fad to a trend. I think cat diets have seen less because wet food diets (that resemble chunky or shredded proteins) have been so prominent for years. Although freeze dried with longer shelf life, greater convenience and lower retail costs has the potential to be the next preferred diet, fresh is the darling today. 4) The pet industry has so many truly brilliant humans working hard to make the lives of pets and their people better. Whether part of the veterinary, grooming, retail or pet product community, I dare anyone to find a better collection to work with and I am thankful everyday to call the pet community my #tribe. #superzoo2023

Meet us!💚 Want to dive deeper into our sustainable practices or discuss tailored solutions for your business? Book a meeting with us at the booth! Simply send us a message or stop by, and let's start a conversation about shaping the future of pet care together. See you at Interzoo! Follow the link 🔗!! Interzoo

For the decision-makers, a bird's eye view offers many benefits. However, viewing your online portfolio at an SKU level is essential to bring real change to the bottom line. With 100s of GBs of data available in its raw form, the real problem for online brands arises when they sit down to make sense of it. This is where the Echo engine really kicks in. Want to figure out a week-on-week growth of your SKUs? The Echo dashboard is here for you! Want to show customers the best description of your products so that they are happy and so are you? Echo's here for you! Read on to see how one of the biggest brands in pet care, Hill's Pet Nutrition, did with our tool! Get the same done for your brands - all you need is to ring us up ☎ Set up a meeting here - https://lnkd.in/gUC3Z_ak Mudit Gupta Tarun Mandalam Aditya Upadhyay Enwin Anson Nakul Ramesh Varma Anukul Raj Avinash RJ Abhishek Chhadimaly Abhay Tyagi #SKUoftheWeek #EchoInsights #GrowwithEcho #DataDrivenDecisions #HillsPetNutrition

Breaking News in Petcare: Purina Mills, LLC x PetMeds® Team Up Strategic Collaboration: Purina and PetMeds form a groundbreaking alliance, fusing Purina's 90+ years of nutritional science with PetMeds' online retail prowess. Free delivery on $49+ orders & exclusive loyalty programs add value for consumers. Key Takeaways for CXOs & Investors: 🐾 Elevated Convenience: The alliance digitizes advanced pet nutrition—expanding brand reach and simplifying pet healthcare for consumers. 🐾 Aligned Missions: More than a transaction, this is a synergistic blending of scientific expertise and customer-centric business models. 🐾 Investor Insight: A fertile ground for eCommerce investment in petcare; hints at vertical integration & aligns with the booming wellness trend for pets. Actionable Insight: Look for ventures merging online accessibility with specialized expertise—high ROI potential. Engage with us at Market Unwinded to stay ahead of disruptive trends. Your strategic edge isn’t just about spotting trends—it’s about anticipating them. Read More: https://lnkd.in/g9z6ikG4 #Purina #PetMeds #Petcare #Nutrition #Innovation #InvestmentOpportunities #MarketUnwinded

Check out my latest article on the dog food market and growth of raw dog food, includes some forecast scenarios for industry growth!

The pet industry is not left behind as the world shifts towards more environmentally conscious practices. 🌍🐾 In a recent discussion, our Vice President of Pet Nutrition, Nick Braden, MBA, shared insightful perspectives on the trend of sustainability, and how it will shape the future of the pet industry. Discover his thoughts here: https://lnkd.in/gbucv9Fp

Pet owners and manufacturers of pet food should seriously consider incorporating insect-based protein into their products. By doing so, they contribute to the shift towards more sustainable and eco-friendly practices in the industry. Insects offer numerous advantages over conventional meat sources, including improved resource efficiency, reduced environmental impact, and enhanced nutritional value. Embracing this innovative protein source not only supports the wellbeing of pets but also demonstrates a commitment to a greener and more sustainable future. #insects #bsflarve #petfoodindustry #petindustry #petfood #petowners #pet #pethealth #petzcareindia #petbusiness Protenga Salamahafifi Y. KovaiBSF Anupa Velusamy Tushar Kanchan Spencer Dcosta Loopworm

PSC Co-founder, Caitlyn Dudas, joined podcast Vet Talk with Royal Canin to discuss the role of sustainable proteins within pet nutrition. 🐶🐱 Listen to the podcast to learn about: 🦗 How sustainable protein sources will play a larger role in the diets of our cats and dogs 🌍 The role veterinarians and petcare professionals play in consumer education of the environmental impacts of pet food 🌱 How to break down the barriers and hesitancies to incorporating sustainable ingredients in pet food Check it out: https://lnkd.in/gybGi_-Q

We hear increasingly about the growing dog ownership in the UK and the growth of emerging pet sector brands and food types. Consumers now have access to more food options, whilst information and research on dog anatomy and nutrition becomes more advanced and available. This global phenomenon has been driven by the changes in consumer behaviour, advancements in pet nutrition and the increase in our awareness of pet health. Check out my latest article, which explores the facts and figures of the current industry and explores some developing trends, and how they will impact the stores of the future: https://lnkd.in/eBWWgMhF