Collin Crowell’s Post

🚀 Glassbox is now natively available in Kameleoon 🚀 At Kameleoon, we stand by the fact that experimentation works best when you have a deeper understanding of your customer. Having this valuable information not only boosts revenue and profitability, but fosters customer loyalty. That’s why we’re excited to announce our integration with Glassbox! This integration allows you to segment session replays, interaction maps, and struggle scores, offering valuable insights into customer behaviors, preferences, and pain points. These insights will empower you to make confident, data-driven recommendations to optimize your digital strategies and better meet audience needs. Using Glassbox with Kameleoon, whether for finalizing an experiment or creating a personalization, is a breeze. Once configured, your campaign data will seamlessly flow to Glassbox for detailed analysis. On the fence? Give it a go - check out our article to learn more about the integration. We can answer any questions and organize a short demo to demonstrate how it works. 💻 Read the article here: https://lnkd.in/gMUrKcbr

Boom! Agency vs Tool vs In-house perspectives on experimentation program maturity Join us next week for this cool discussion Hosts: Erika Sentz, Digital Marketing Manager, Lead, WP Engine Collin Crowell, VP of Growth, North America, Kameleoon Me, CEO, Speero Date: Thursday, June 20th, 2024  Time: at 9:00 am PT/12:00 pm ET Objective:  To discuss the importance of experimentation maturity, share insights from Speero's maturity audit, and provide actionable strategies for improving experimentation programs.

Really excited to announce a brand new integration to Effective Experiments - - Welcome Kameleoon 🥂 🎊 To help our #CRO and #experimentation teams spend more time doing testing and less time being project managers, we wanted to automate planning with execution. This new integration allows customers of both platforms to seamlessly sync their research and insights, ideation backlog, test planning, and reporting. This integration will be available on all plans of Effective Experiments ( even the entry level plan Flow that starts at just £100 per month). If you have checked out Effective Experiments previously, we have added a lot of updates to the platform over the last few years and has evolved significantly. Learn more by visiting the Effective Experiments where you can try out our interactive demo and request your trial. Run More Experiments. Run Better Experiments. PS - a shoutout of thanks to the Kameleoon team who have worked with us on this Frederic De Todaro Justin Früh Collin Crowell Hodman Murad

Marty Cagan is anti-framework 😳 (you must know how this makes me feel, I love my frameworks...) He emphasizes a perspective that values practical, proven techniques over rigid frameworks and processes. Key points include: - Anti-framework and Anti-process: Cagan is skeptical of strict frameworks and processes, focusing instead on techniques that have been successful in top product companies. - Emphasis on Sustained Innovation: The real test for companies is their ability to sustain innovation beyond minor optimizations or tweaks. True product discovery involves larger-scale experimentation. - Contextual Use of Techniques: Techniques like OKRs are discussed only if they are proven effective in multiple top companies and are applied in the right context. For instance, OKRs are useful in larger companies but might not be suitable for feature team companies. - Practical Over Theoretical: Cagan and his team prioritize practical applications seen in leading companies and avoid chasing the latest unproven frameworks. To be clear, I love frameworks. I do fear processes however. I do think our experimentation/measurement industry over-indexes process and it can easily sit on top of the principles of the product and work instead of supporting them. This risk is especially prevalent in deductive(method)-leaning European orgs compared with inductive(application)-leaning US orgs.

🎈EXL (formerly CXL Live) and Experimentation Unite are coming together to form the biggest experimentation event of the year — EXL Live + Unite 2024. This event is different. Half conference & half networking event, it's all about learning what works today and building lasting relationships with industry peers. Plus, with one full day dedicated to workshops led by the world’s top experimentation experts, you’ll walk away with insights and connections you can’t get anywhere else. 🔹 What is Experimentation Unite? 🔹 Kameleoon is all about bringing teams together for experimentation. Experimentation Unite is focused on getting perspectives from different teams — C-suite, analytics, data scientists, engineering, design, marketing — and unifying efforts across teams to drive results through experimentation. We all know that for experimentation to work, it can’t be relegated to a specific department. For orgs to reap the benefits, experimentation must be part of its DNA. All Teams must experiment — whether it’s product teams testing new features, or marketers testing copy and UX. Experimentation Unite celebrates this purpose. We’re excited to team up with Speero for this special event. Get your tickets today and save your spot for the biggest experimentation event of the year. Link to register below ⬇️

'CXL Live' is now EXL, Experimentation Live. Why rebrand? 1. Because we're solving more and different problems with the test & learn methodology, across more teams, more stakeholders. It's not only about conversions (key events?). 2. Because CXL is now an e-learning platform and CXL agency is now Speero. (house of brands rather than branded house) Thus this conference deserves it's own brand, it's own identity. Thus EXL. Note it has a different name now, but has the same focus on practitioners, on what's working now in CRO & Experimentation & Test & Learn & in using data to grow organizations. But this event is also different. It's more 'up-problem'. We will tackle advanced topics and conversations like no other CRO/Experimentation conference out there. The workshop, speaker, and moderator lists should implicitly tell you why. In-house testing and data leaders at large testing programs, scaling experimentation across all teams within their orgs. These are orgs changing how they grow, strategically choosing experimentation as the method. This is Experimentation-Led Growth, #ELG. This is also why we're teaming up with Kameleoon for a special event agenda theme 'UNITE' focused on getting perspectives from different teams. C-suite, analytics, data scientists, engineering, design, etc. I've been working with Collin Crowell on building this theme and agenda and I'm truly excited to see it come together. Half conference & half networking event, it's all about learning what works today and building lasting relationships with industry peers. We have speakers from diverse perspectives: Diana Jerman - Director, Product - Experimentation - Disney Sidhant Bakhru - Director Growth Marketing & Experimentation - Hulu Melissa Weiss - Director of Product - Eventbrite Shanelle Mullin - Experimentation & Analysis Lead - Shopify Luke Mortensen Director Product Management Experimentation - Capital One Chad Sanderson - CEO - Gable.ai Stewart Ehoff - Head of Experimentation - RS Group Lukas Vermeer - Director of Experimentation - Vista (2 more announced soon) We're hosting an optional workshop day, with two sessions: 1. Advanced Topics in Practical A/B Testing workshop with Ron Kohavi 2. AI applications in experimentation with Craig Sullivan, Iqbal Ali, Andrew McNaught and others TBD. (Most importantly) We have a LONG list of table session moderators. This group is the heart of the conference. These are your industry peers. See the list on the site, it will grow, we need 50 or so. Are you an industry peer to these moderators? Then you should come to the conference and commiserate with them. Moderators will be facilitating multiple 1hr small 8-10 person roundtable discussions (intense networking). It's here where the magic of the event will happen. It's what sets this event apart from all others. > free ticket alert: if you're an in-house experimentation role, pls apply to be moderator and get a free ticket, see the site.