“We challenged Sid as an intern with a very complex, global project to create a process to re-deploy refurbished instrument sets. It required a lot of influence management, creativity, networking and hard work. He responded very well, creating a process that continued long after his tenure. He can meet a challenge and make a difference - and do it with a smile on his face!”
About
As a Director of Growth Product/Marketing and Experimentation at Disney Streaming, I lead…
Contributions
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What are some effective ways to reduce cart abandonment and increase checkout completion?
You could shorten the purchase journey for abandoners by taking them back to their last completed step. You can auto-populate previously-entered information to reduce friction, and provide assurances by displaying your return / cancelation policy. Consider removing your most common barriers to purchase (no free shipping, for example) by offering a discount. Even if small in value, this can trigger reciprocation and finally convert hesitant customers who are deep in the purchase journey. Scarcity or social proof messaging could help here as well.
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What are some effective ways to reduce cart abandonment and increase checkout completion?
Tailoring the checkout process to device type is important. Mobile users prefer vertical navigation, concise text, and payment methods that rely on saved information. The fewer the steps, the better. Inspect every piece of information you're requesting users to provide, and test to see if removing / changing those improves conversion rate.
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What are some effective ways to reduce cart abandonment and increase checkout completion?
I've found it helpful to segment prospects into Buyers vs Shoppers. Shoppers are typically higher up in the purchase journey and may require more education about a service or product before committing to a purchase. Tactics such as a free trial, a comparison chart, or FAQs help get these users closer to a purchase decision. Shoppers also tend to make repeat visits, so personalized experiences that are tailored to past behaviors can help convert them. Buyers are more ready to buy and will appreciate a shorter, optimized funnel.
Activity
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The Star India leadership factory: Nurturing media bosses! 🌟 Uday Shankar's role not just as a business builder but as a transformative figure, who…
The Star India leadership factory: Nurturing media bosses! 🌟 Uday Shankar's role not just as a business builder but as a transformative figure, who…
Liked by Sidhant Bakhru
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I’m so excited to share what I’ve been up to the past several months! It’s been almost 5 years since I launched the Disney bundle, and I’m honored I…
I’m so excited to share what I’ve been up to the past several months! It’s been almost 5 years since I launched the Disney bundle, and I’m honored I…
Liked by Sidhant Bakhru
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After months of planning and prep by our insanely talented teams, it's finally here! Disney+, Hulu, and Max: the ultimate bundle for an unbeatable…
After months of planning and prep by our insanely talented teams, it's finally here! Disney+, Hulu, and Max: the ultimate bundle for an unbeatable…
Shared by Sidhant Bakhru
Experience & Education
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Disney Streaming
View Sidhant’s full experience
See their title, tenure and more.
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Licenses & Certifications
Projects
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DuPont Channel Marketing
- Present
Studied the North America performance polymers channel structure, covering distributor strategy, OEM specifier relationships and new-age marketing tactics. Delivered recommendations for a revenue increment target of 10%.
Test Scores
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GMAT
Score: 700
Languages
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Hindi
Full professional proficiency
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Marathi
Full professional proficiency
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Spanish
Elementary proficiency
Recommendations received
2 people have recommended Sidhant
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Dylan Lewis is scaling experimentation at Atlassian 🚀 and will be at EXL+Unite in Austin in October. Come commiserate with him about his struggles…
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Love our legal team 🤗 ❤️ Presenting Zomato Birthday Bumps | Roast for our 16th birthday 🎈– sharing the first video here, stay tuned on our IG…
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Hey friends - I’m excited to share that I’m taking the next step of my career journey by joining Dropbox as VP Product and Growth for AI Products…
Hey friends - I’m excited to share that I’m taking the next step of my career journey by joining Dropbox as VP Product and Growth for AI Products…
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I'm moving on from Alphabet after 18 years. It was my first real job, and in my time there I advanced from an entry-level software engineer to a…
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