About
If you knew…
Articles by Peep
-
How B2B companies need to win in mature, crowded categories
How B2B companies need to win in mature, crowded categories
By Peep Laja
-
Competitive strategy: a simplified way to think about it
Competitive strategy: a simplified way to think about it
By Peep Laja
Contributions
-
What are the top 5 CRO metrics to track?
This is one of the worst articles about metrics that matter. Whoever wrote this has no clue and has never done any CRO. Ask anyone who's been in experimentation for 10+ years and see if they mention any of these metrics (beyond the conversion rate) in their top 5 list. It just doesn't happen.
-
What are the top 5 CRO metrics to track?
Unless you're a content publisher and rely on ad impressions, it's a useless metric that should get no attention. It does not correlate with people signing up / purchasing / etc. There's no causal relationship to money. Optimizers don't need more metrics, they need less and better metrics to pay attention to. This one only interests people who know little to nothing about conversion optimization. Anyone seasoned in this business knows better.
-
What are the top 5 CRO metrics to track?
A useless metric that nobody should ever measure or pay attention to. This shouldn't make the top 100 metrics list. It's impossible to say whether it's good when the time on page goes up or down. Goes down -- they found what they were looking for OR it sucks. Goes up -- is it because it's interesting or confusing? Impossible to tell.
Activity
-
Not all brands have to be on TikTok. We know... But we have decided it's a worthy place to post little snippets of expert advice from our course…
Not all brands have to be on TikTok. We know... But we have decided it's a worthy place to post little snippets of expert advice from our course…
Liked by Peep Laja
-
🎉 Exciting News! 🚀 I'm thrilled to share that I've successfully completed the CXL Product Marketing Mini Degree! 🎓✨ The journey to earning this…
🎉 Exciting News! 🚀 I'm thrilled to share that I've successfully completed the CXL Product Marketing Mini Degree! 🎓✨ The journey to earning this…
Liked by Peep Laja
Experience & Education
Licenses & Certifications
Recommendations received
12 people have recommended Peep
Join now to viewMore activity by Peep
-
Turning marketing insights into original research? Do you want to know what’s top of mind for HR and L&D leaders in frontline industries? We asked…
Turning marketing insights into original research? Do you want to know what’s top of mind for HR and L&D leaders in frontline industries? We asked…
Liked by Peep Laja
-
Woop, woop! Excited to share that I've joined the top 1% of growth marketers thanks to my new Growth Marketing certification from CXL Institute!…
Woop, woop! Excited to share that I've joined the top 1% of growth marketers thanks to my new Growth Marketing certification from CXL Institute!…
Liked by Peep Laja
-
OMG, Online Dialogue flew out of the nest! 14+ years ago, I embarked on an incredible journey by starting Online Dialogue with Ton Wesseling. Today,…
OMG, Online Dialogue flew out of the nest! 14+ years ago, I embarked on an incredible journey by starting Online Dialogue with Ton Wesseling. Today,…
Liked by Peep Laja
-
I started Online Dialogue with Bart Schutz on September 9, 2009, and our journey with this No. 1 CRO agency ends now. We never started this…
I started Online Dialogue with Bart Schutz on September 9, 2009, and our journey with this No. 1 CRO agency ends now. We never started this…
Liked by Peep Laja
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More