CEO @ Speero | Experimentation for growing SaaS, Ecommerce, Lead Gen
Boom! Agency vs Tool vs In-house perspectives on experimentation program maturity
Join us next week for this cool discussion
Hosts:
Erika Sentz, Digital Marketing Manager, Lead, WP EngineCollin Crowell, VP of Growth, North America, Kameleoon
Me, CEO, Speero
Date: Thursday, June 20th, 2024
Time: at 9:00 am PT/12:00 pm ET
Objective:
To discuss the importance of experimentation maturity, share insights from Speero's maturity audit, and provide actionable strategies for improving experimentation programs.
I'm excited to join Semantrum, a company in media monitoring and reputational analysis. As a Sales Manager, I aim to help brands understand what's being said about them online and use that information to make better decisions.
💡 How I can help:
If you want to improve your brand, understand what your competitors are doing, or use data to make intelligent choices, I'm here to help. Let's get in touch and see how we can work together to grow your brand.
I'm looking forward to connecting with others interested in how media intelligence can help their business. If that sounds like you, let's discuss how we can reach your brand's goals together!
#mediamonitoring#reputation#brandmanagement
Tune in for an exclusive Q&A session from our 2023 In-House Marketing & Creative Industry Report Webinar! 🚀
🧐 Curious about mastering change management when adopting new tech?
🔍 Discover the answer with David Iscove, Cella's Director of Technology and Consulting, today! 💬
For more insights, download our 2023 In-House Marketing & Creative Industry Report Webinar! #Cella#Insights
Tune in for an exclusive Q&A session from our 2023 In-House Marketing & Creative Industry Report Webinar! 🚀
🧐 Curious about mastering change management when adopting new tech?
🔍 Discover the answer with David Iscove, Cella's Director of Technology and Consulting, today! 💬
For more insights, download our 2023 In-House Marketing & Creative Industry Report Webinar! #Cella#Insights
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At Coterie, speed of delivery wins. The faster the project, the better it is for our clients.
Because, from a partner marketing point of view, speed is important to stay competitive.
However, we often see long approval cycles and committee decisions and that slows things down, diluting partner marketing empowerment.
The beauty of executing in a digital world is that things can be edited at the push of a button, you learn and pivot as you go. Isn’t it better to execute quickly, gather data and pivot, rather than let competitors steel the march whilst the next iteration gets reviewed by over 20 stakeholders?
What’s holding us back from speeding up? I’m interested in hearing your views.
#speed#agility#partnermarketing#empowerment
🚀 How Pinecone coined the term "vector database", built a category, and scaled to 10,000 signups a day with PLG.
Yesterday I had the pleasure of speaking with Grigoriy (Greg) Kogan, VP of Marketing and Growth at Pinecone on a Tofu AMA. Greg discussed how they navigated the complex terrain category creation and product-led growth (PLG) to become a leader in vector databases - a term they coined from scratch.
Here are key takeaways that B2B marketers should note:
1. Patience and Persistence in Category Creation: Building a new category like "vector database" required extensive research, lots of testing, and a year-long commitment before it resonated and started getting adopted within the machine learning infrastructure sector.
2. Scaling with PLG: Pinecone's jump from 0 to 10,000 signups a day underscores the power of a seamless onboarding process, high-quality documentation, and a customer-centric approach. Focus your efforts on eliminating friction and enhancing the user experience.
3. Developer Advocacy is Critical for Dev Tools: Early on, Pinecone realized the importance of hiring a developer advocate to build trust and educate the developer community through content, tutorials, and sample code. When marketing to a technical audience, substance trumps style. Recruit practitioners who are passionate and can genuinely communicate and solve problems for your users.
4. Feedback is Gold: Both category creation and PLG thrive on continuously capturing and acting on user feedback. Pay close attention to user engagement, seek qualitative insights, and be ready to iterate swiftly. 📌
https://lnkd.in/gRUWtNxn#B2BMarketing#CategoryCreation#PLG#CustomerEngagement#DeveloperAdvocacy
Few days ago, I wrapped up GrowthX® Brand Led Growth program, and it's been quite full of learnings! I'm now getting a much better handle on brand voice and market positioning (though of course, there's always room to grow!).
Next up: Data-Driven Growth! This direction feels like the perfect fit to tackle some of the current challenges I'm facing at work. Excited to dive in and unlock the power of data to fuel smarter growth strategies!
#growthhacking#datadrivengrowth#brandstrategy#learningandgrowing
Metascale, navigate this labyrinth with ease and precision. Our strategic solutions are not just plans; they're your business's compass to success.
We don't just look at the trends; we analyze your brand's unique position in the marketplace. By blending innovative tools with your distinct story, we craft strategies that set you apart from the crowd. 🚀
Discover the power of a marketing strategy that's as unique as your business. Swipe left to see how we've helped brands turn complex challenges into strategic triumphs, leading to measurable growth and impact.
Ready for a strategy that's tailored just for you? Embark on this journey with Metascale.
#StrategicMarketing#MarketingSolutions#GrowthJourney#MetascaleImpact
