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Articles by Collin
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You can. But should you experiment with pricing?
You can. But should you experiment with pricing?
By Collin Crowell
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13 talking points and 1 book about why everyone should care more about retention vs. churn
13 talking points and 1 book about why everyone should care more about retention vs. churn
By Collin Crowell
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Statistically significant moments in the experimentation industry this decade
Statistically significant moments in the experimentation industry this decade
By Collin Crowell
Contributions
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How do you compare and evaluate different A/B testing tools or platforms?
Love the three S rule. Support... It's the difference between getting ROI quickly or seeing experimentation wither and die. Scalability... No company or team should be forced to experiment one way. Teams need to be able to use their tech stacks and to build a test (and be able to personalize, if helpful) the best way that fits the test and their capabilities - web, mobile, feature, flag, SDK, WYSIWYG, code, data warehouse native, etc. Statistics... Many companies focus on how easy it is or not to build a test. That's fair. But if the statistics i.e. data accuracy are not trusted by the teams/company/leaders, then it is all for not. Make sure you get good answers about experiment data quality.
Activity
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EXL+Unite Workshops almost sold out! 😬 Don't miss out on these. Only about 10 tickets left. (+ one more week of the 25% off early bird…
EXL+Unite Workshops almost sold out! 😬 Don't miss out on these. Only about 10 tickets left. (+ one more week of the 25% off early bird…
Liked by Collin Crowell
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I am incredibly honoured to be on 2024 list of Top A/B Testing Influencers You Should Follow, among crème de la crème of the experimentation world:…
I am incredibly honoured to be on 2024 list of Top A/B Testing Influencers You Should Follow, among crème de la crème of the experimentation world:…
Liked by Collin Crowell
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🏅In the spirit of the 2024 Summer Olympics starting today, we would like to announce the Kameleoon Experimentation Olympics! Over the next two…
🏅In the spirit of the 2024 Summer Olympics starting today, we would like to announce the Kameleoon Experimentation Olympics! Over the next two…
Liked by Collin Crowell
Experience & Education
Licenses & Certifications
Languages
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English
Native or bilingual proficiency
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Chinese
Limited working proficiency
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Spanish
Professional working proficiency
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Vietnamese
Elementary proficiency
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French
Elementary proficiency
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When you speak with mature experimentation programs, one thing becomes clear: they are not fixated on how to create a test. Instead, their focus is…
When you speak with mature experimentation programs, one thing becomes clear: they are not fixated on how to create a test. Instead, their focus is…
Posted by Collin Crowell
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