Kameleoon

🏅In the spirit of the 2024 Summer Olympics starting today, we would like to announce the Kameleoon Experimentation Olympics! Over the next two weeks, we’ll post a daily game challenge for you to complete. Every day you compete will earn you points. The top three winners will earn the following: 🥇First Place: 100 USD/EUR gift card to a brand of your choice 🥈Second Place: 50 USD/EUR gift card to a brand of your choice 🥉Third Place: 25 USD/EUR gift card to a brand of your choice Just like the Olympic Games, the more games you play, the more you can win. At the end of the 10 days, we’ll announce the Gold, Silver and Bronze winners. Ready to get your game face on? Follow Kameleoon to be eligible for the games and come back on Monday at 9:00 AM EDT/1:00 PM GMT/3:00 PM CET for our first Experimentation Game. Happy competing! 💪

✨ You’ll always hear us saying that AI is a copilot - they’re a crucial member of your experimentation team. So you know that Collin Crowell HAD to ask Dylan Lewis, Experimentation Leader at Atlassian about how his team is leveraging AI. Here’s what he had to say: 🗣️ “You know, we're using it to comb through... We've got an AI assist capability within Confluence and to find experiments that have a similar type set of criteria or a set of criteria. And that's really, really helpful for us at this point. But I would say that where we're using it today and where we could be using it are two different places, and we have to get there and we have to understand how to do that.” Is AI already an integral part of your team? Do you have any tips? Come to EXL + UNITE. Half-conference, half-networking event, come out and meet your peers, share insights, and learn. 🎟️ Tickets are still available here: https://bit.ly/4bjaxyb

🥁 Another drumroll please as announce some more speakers for EXL + Unite 2024! Make sure you catch the chance to learn from the pros and hear from big names like... 🎤 Melissa Weiss, Director of Product Eventbrite 🎤 Stewart Ehoff, Head of Experimentation at RS Group plc 🎤 Shanelle Mullin, Experimentation & Analysis at Shopify 🎤 Phil Burrows, MBA, Head of Consumer Digital Sales & Experience at Verizon 💡 What is EXL + Unite? 💡 EXL + Unite is the biggest experimentation event of the year. Half conference and half networking event, not only will you be learning from top leaders in experimentation, but you’ll be making worthwhile connections with peers who share the same pain points and opportunities as you. 🎟️ Register for EXL + Unite: https://bit.ly/4bjaxyb

🚀 At Kameleoon, we stay competitive by using modern software development principles through the MACH architecture: Microservices-based, API-first, Cloud-native, and Headless. Here’s how we embody MACH: ⚖️ Scalable microservices: Our platform uses microservices for scalable and flexible solutions. 🔗 API-first development: We focus on API-first development for seamless integration with third-party tools. Our APIs support both REST and GraphQL to enhance developer experiences and functionality. ☁️ Cloud-native principles: Using cloud-native principles allows us to scale dynamically, recover from failures, and continuously deliver updates without disruption. 🔁 Headless architecture: Our headless approach separates the frontend from the backend, providing greater flexibility and faster development. Learn more about our modern, scalable, and agile software development in the full article below. 📑 https://lnkd.in/ew5TaWwk

😨 A couple of weeks ago, in Ben Labay’s insightful conversation with Catherine Crim, she mentioned her struggle with getting buy-in across different teams at JCPenney. In this latest clip, Collin Crowell followed up and asked why she thinks this problem persists. Here’s what Catherine had to say: 🗣️ “To be frank, I think that the position that a lot of e-commerce retailers or retailers in general are in right now, people are scared, right? I mean, people are losing their jobs. Money's tight. The grocery store is frickin expensive. I think it's that people are scared to take a wrong step and haven't historically leveraged that wrong step to take the next right step. I feel that the enemy really is actually a flat test, right? I want to fall and hit my face on the ground so that I know the direction. I'm going to take a big swing and I hope to either hit it out of the park or fall flat on my face. Having an inconclusive result is just... a waste of time. And I didn't learn anything and I didn't figure out the direction.But people are scared of that failure, right. Because there's just not as much room for error right now, given the economy.” Are you sharing the same struggles as Catherine or have any advice to share? Come to EXL + UNITE. Meet peers like you who share your struggles and opportunities. 🎟️ Tickets are still available here - don’t miss out: https://bit.ly/4bjaxyb

Wisst ihr was allen genannten Performance Marketing-Themen der Veranstaltung zugrunde liegt? Das O aus meinem Thema: kontinuierliche Optimierung - nie mit dem Status Quo zufrieden sein und sich immer wieder selbst challengen Da ich aber nur weiß, wie wenig ich weiß, freue ich mich schon den anderen Experten zu lauschen.

👏 Yup, it’s that time again. Time to meet more of our superb moderators who will be overseeing the table discussions at EXL + UNITE! Here they are: 📋 Robbie Williams, Product Management at Dr. Squatch 📋 Soumya Gujjar, Manager at Tipalti 📋 Marc Miller, Digital Sales Conversion at Direct Energy 📋 Cory Peterson, VP of Marketing at LED Lighting Supply Want to meet your peers? Come to EXL + UNITE! 💡 What is EXL + UNITE? 💡 EXL + UNITE is the year's premier experimentation event. It's a blend of a conference and a networking event. You'll have the opportunity to learn from leading experts in the field and connect with peers who are facing similar challenges and opportunities. 🎟️ Register for EXL + UNITE: https://bit.ly/4bjaxyb

We ❤️ Airtable and Google Sheets. But, when it comes to managing a complex experimentation program, it’s like painting your room with small watercolor brushes according to Manuel Da Costa - it’s just not the right tool for the job. In our latest webinar with Manuel and our blog article, we go over the top reasons why tools like Airtable and Google Sheets fall short as an experiment management system. TL;DR they: ❌ Lack comprehensive and integrated workflows ❌ Provide inadequate support for experimentation best practices ❌ Have limited real-time visibility and does not foster collaboration easily ❌ Make it harder to scale programs from more complex setups ❌ Have inefficient data management and reporting. Read our latest article below OR register to get the on-demand recording of our conversation with Manuel and get the takeaways, session materials, and transcript. 📖 https://lnkd.in/eEqr_7rn 🎦 https://lnkd.in/eACmFQWq

🌟 It’s here! We just released the “Top A/B testing influencers you need to follow” list for 2024. Congrats to all the hard work these individuals put into helping the rest of us learn more about experimentation. What started as a simple list 4 years ago has evolved into a carefully researched directory of the minds shaping A/B testing, optimization, and experimentation. These individuals share original opinions and research here on LinkedIn, as well as in books, papers, and at speaking events. They have worked hard to build an audience and have a high “followability” score. So you know, for 2024, we’ve made two important changes: ✨ AI is now its own category. AI is transforming experimentation, and it's essential for success. 🌐 The list is now global - the list now begins to include names from APAC, MEA, and LATAM. It dives deeper into Europe. We reviewed over 670 industry names, dedicating 68+ hours to bring you the ultimate list of 2024 influencers. This year, 39 new names made the cut. We’ve continued to prioritize diversity in compiling the list. Over 60% of our influencers are from diverse backgrounds. Discover the voices shaping the future of experimentation and see if you or your peers made the list! Again, huge thank you to all those that take the time to share their work with the rest of us. See how the list was made and who’s on it in 2024. 🔗: https://lnkd.in/gi8W3FP2

🪄 "Bespoke Analyses and Where to Find Them" encapsulates what Dylan Lewis, an Experimentation Leader at Atlassian, is excited to tackle right now. In a conversation with Ben Labay, he talks about how to align an organization from doing custom analyses in notebooks to standardized tools: 🗣️ “How do we move from an organization that was doing bespoke analyses inside of notebooks into using the tools that we have? And so we have this discrepancy between the two different tools and […] teams are blocked because they don't understand the discrepancy. We need to fix that in order to be able to make it so that people can move faster and not worry about the delta. But we just need to get teams focused on that. So I'm on the soapbox of, 'Hey, these things are both right. One is doing this way and the other one's doing this way. Let's make them match up.'" Do you share the same excitement and opportunity as Dylan? Come to EXL + UNITE. It’s a two-day conference and networking event where you can meet peers who also share your struggles and opportunities. 🎟️ Tickets are still available - save your spot here: https://bit.ly/4bjaxyb