Pete Danks’ Post

The 10th annual edition of IAB Europe’s Attitudes to Programmatic Advertising survey is now open! Over the past decade, our Attitudes to Programmatic survey has captured invaluable insights from industry leaders managing significant volumes of advertising supply and demand. This year, we aim to build on this tradition by gathering even more perspectives from professionals (like you) to gain a comprehensive understanding of the current programmatic landscape. Participating in the survey will take only 10 minutes and answers will be treated strictly confidentially. We will share the full results in Q3 through a series of industry presentations and a dedicated report. Take part in the survey here https://lnkd.in/e6927kBJ

“Apply ad measurement across a wide range of campaigns, rather than reserving it for bigger campaigns”. Discover how Magnite the largest sell-side platform, has industrialized its ad measurement to scale. Thank you David Snocken for this feedback, and thanks to your entire team for the work we do together every day. Georgie Wilks-Wiffen Frida Babio Diane M. Virginie Chesnais Margot G. We look forward to providing you and your clients with consistent measurement across the different formats you need. The more you measure, the more you grow 🚀 #AdMeasurement #Brandlift #AdInnovation #Advertisement #SellSideWorld #AdImpact

Our VP of Market Activation and IAB Europe Third-party Cookie Working Group Lead, Pete Danks, moderating the panel to give the sharp answer to the question on everyone's lips: Is the industry ready for the end of third-party cookies? #interact24 #thirdpartycookies

Oops - we did it again! I'm excited to share that @Magnite is the technology partner supporting @Warner Bros. Discovery Sports and @CNN International's new joint venture WBD Connect. The WBD Connect marketplace enables advertisers to reach audiences more efficiently across different platforms and devices.