Pete Danks’ Post

"Today, fans want to be in the driving seat and flexibility is paramount. Rigid subscription options that fail to place fans in control won't cut it anymore." Learn what today's massive shift in D2C services means for broadcasters and regional sports networks - and their fans - in the latest article by Vijay Sajja, CEO of Evergent Technologies Inc., in the Sports Business Journal. A valuable - and timely - read... #subscriberengagement #D2Csports #sportsstreaming #monetization #retention #subscriptionmanagement

Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to #programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. In this piece by Seb Joseph, we speak to Michael Rich, Rob Bradley, and Paul Bland of Havas Media Network.

Heading into another big sports weekend, I found myself anxiously checking to see if I had the #subscriptions I needed to watch certain games. Anyone else? For sports fans, the big question is shifting from where you’ll watch the game to how. #Amazon announcing its investment in #DiamondSports is changing the sports media world right before our eyes and how/when/where we watch will never be the same. My take on this below: 👇🏈⚾ Consulting by Kantar #retailnews

🚀 SCCG Management Partnership Extension with SnapOdds! 🚀 We're thrilled to share that SCCG Management has extended and significantly expanded our strategic partnership with SnapOdds, the groundbreaking technology from Snapscreen Inc., known as the "Shazam for Sports Betting." This marks a significant leap towards a consumer-facing strategy, utilizing their innovative TV and streaming content recognition software to enhance the sports betting experience. SnapOdds is revolutionizing how fans engage with live sports on TV and streaming, allowing users to instantly connect with event-related betting opportunities. Our enhanced collaboration emphasizes developing a B2C app, mobile web, and social media presence, aiming for a viral spread and exceptional user engagement. This expansion promises a cost-effective strategy for attracting and retaining users and opens up unique advertising and sponsorship opportunities for sports books and other sports-related offers like e-commerce. Get ready for a transformed sports betting landscape, driven by technology and a focus on the consumer experience. Learn More: https://lnkd.in/gVQJ4-_p #SCCGManagement #SnapOdds #SportsBetting #StrategicPartnership #Innovation #sportstech Thomas Willomitzer Stephen Crystal Nick Giangreco Peter Kula George Vonapartis Rosa Ochoa Evan Ferris Dave Antony

iion has ventured into Europe and it exemplifies the power of collaborative effort across borders. Our move into the European region isn’t merely geographical; it’s about embracing a new frontier of opportunities in game advertising. Through our innovative platform, we aim to forge stronger connections and drive meaningful outcomes for brands and publishers. In my view, our success has been driven not just through our gaming expertise, but also how we leverage technology to deliver effortless campaign activation with tangible outcomes... And of course, the team - Alex Ginn, Isabel Ana Romero Dignoes and Natalia Duarte. If you're in Europe / UK and thinking how you can enhance your digital marketing? We'd love to hear from you. #GameAdvertising #iionexpansion #GameAdvertising #GameOn

Yesterday, Nine held their 2024 Upfronts event in Sydney, with sport, entertainment, data, and technology among some of the key announcement themes. Our Co-Founder and Head of Growth, Joe Frazer, gave his take on the 2024 lineup to AdNews Australia, saying, "While the Domain integration seems promising, the relevance at scale of Stan data is debatable. They're also venturing into the self-serve ad buying space, a bold move that puts them in direct competition with giants like Facebook, and it will be interesting to see if they can drive scale into the product. "Overall, the upfronts were strong in content and ambitious in technological advancements." Check out the full article below, including what other industry players had to say. #HalfDome #NineUpfronts #AdNews #mediaagencies #opinion

📢 Let's dive into the latest #marketing news: ⚽ QuinnBet's partnership with Northampton FC is set to enrich the fan experience. This collaboration opens the door for exciting initiatives that bridge sports and entertainment, creating memorable moments for fans and expanding the reach of both QuinnBet and Northampton FC. 🌴 Odds On Compliance's PlayBook Brazil, developed in conjunction with Feijó Bertolini Advogados, is a comprehensive resource that will greatly benefit businesses operating in the Brazilian gaming industry. This initiative not only provides access to up-to-date regulatory information but also ensures that companies can navigate the complex landscape of gaming regulations effectively. 🏈 Captain Morgan's 'NFL Treasure Hunt Campaign' featuring Bebe Rexha, Aminé, and Victor Cruz is a captivating blend of sports, entertainment, and treasure hunting. By engaging fans in a dynamic treasure hunt with enticing prizes, Captain Morgan aims to strengthen its connection with NFL enthusiasts and create lasting memories. 🤖 The appearance of AI robots at the LA Chargers game to promote 20th Century Studios' 'The Creator' adds a futuristic twist to the fan experience. This creative collaboration between the entertainment and sports industries promises to capture the imagination of both moviegoers and football fans alike. 📱 Genius Sports' collaboration with Snap Inc. and Verizon 5G is a game-changer for NFL fans. By offering real-time data through Snapchat AR Lenses, fans can now enjoy a more immersive and interactive experience during games, bringing them closer to the action and enhancing their overall enjoyment of football. 🤔 What was your favorite campaign or marketing news from this week? 🔔 Don't miss a beat! Activate our post notifications to stay in the loop with the latest marketing news! #marketingnews #marketingcampaigns #campaignnews #brandcollaborations #brandactivations #sportsmarketing #sportsbettingnews #igamingnews #sportsnews #brandnews #JoinTheConversation

James Lucas: "Nine's narrative to their partners is clear, they don't want to be seen as just a TV network." Paige Wheaton: "The Upfront importantly showcased Nine's confidence in delivering a consistent, local multi-channel play reaching both mass and diverse Australian communities." Kevin Fernandes: "Apart from the Olympics, the returning and new shows across all genres was pretty impressive." Frank Carlino: "My only qualm with Nine’s Olympic coverage would be the time difference from Paris, but Aussies do love cheering on the green and gold." Tom Kirkham: "Nine's decision to embrace Tealium and Snowflake arguably gives Nine the most comprehensive tech integration infrastructure in market outside of Meta and Google." Joe Frazer: "Overall, the upfronts were strong in content and ambitious in technological advancements." Lorena Danes Brittany Crowley Philippa Noilea-Tani Michael Kay Thomas Macerola Caitlyn Grant Marianne Lane Stephen Leeds Mike Sneesby Nine

News broke this week that ESPN, Fox and WBD have joined forces to create a singular sports app. Many are wondering what this means for the industry and what else may be ahead. Jon Christian from Qvest.US shared his perspective with MarketWatch. “With the cost of acquiring sports rights skyrocketing and an extremely competitive landscape that now includes the largest technology companies — Google, Apple, Amazon — deals like this make sense to reduce costs and maximize profits in the new streaming world,” Broadcast transformation that’s currently taking shape in sports encompasses cloud enabled technology, SMPTE 2110 and personalized viewing experiences relative to both in-person and at home viewership. https://lnkd.in/egi5b_KJ