iion

Reaching ideal customers in gaming is exhausting for brands – but iion is transforming what's possible. 💡 immersiion is the world's first all-in-one platform for advertisers to build, test, serve and measure campaigns across all gaming environments. For the first time, advertisers can deliver full-funnel marketing in the game, around the game, and away from the game. The results from immersiion are incredible: 🚀 - 70% recall rate, - Up to 96% viewability - CTR of 0.5% Contact us to learn how immersiion can build memorable experiences for your ideal customer and boost your brand. 💯 https://lnkd.in/dfuHUfBw #immersiion #gameadvertising #adtech

Well, nothing like a baptism of fire! Excited to be back with the IAB, Gai Le Roy, and the team at the Game Advertising Summit, where I'll be sharing an intriguing Lenovo case study. It's a fantastic opportunity to showcase the effectiveness of game advertising and I promise to make it interesting! The event is on August 14th at the NSW Teachers Federation in Surry Hills, and I believe there are still a few tickets left. If you're interested, you can grab them here: https://lnkd.in/gSNHKdGT Jonas Jaanimagi Yun Yip (叶偲蕴）Sanjaya Molligoda Som Puangladda Ezgi Aksoy iion #audience #attention #impact #gameadvertising

𝐁𝐢𝐠 𝐍𝐞𝐰𝐬: 𝐢𝐢𝐨𝐧 𝐖𝐞𝐥𝐜𝐨𝐦𝐞𝐬 𝐑𝐮𝐩𝐞𝐫𝐭 𝐏𝐚𝐲 𝐚𝐬 𝐇𝐞𝐚𝐝 𝐨𝐟 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫 𝐒𝐚𝐥𝐞𝐬 𝐟𝐨𝐫 𝐀𝐏𝐀𝐂! Rupert Pay joins as our new Head of Advertiser Sales, bringing 25 years of digital expertise to connect brands with 1.5 billion APAC gamers—nearly half the global gaming population. Pay will drive game advertising growth by connecting brands and agencies to innovative solutions through iion’s unified game advertising platform, immersiion. Yun Yip, Chief Commercial Officer of iion, commented on Pay’s appointment: “𝘞𝘦 𝘢𝘳𝘦 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘙𝘶𝘱𝘦𝘳𝘵’𝘴 𝘫𝘰𝘪𝘯𝘪𝘯𝘨 𝘸𝘪𝘭𝘭 𝘧𝘶𝘳𝘵𝘩𝘦𝘳 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘰𝘶𝘳 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘵𝘢𝘯𝘨𝘪𝘣𝘭𝘦 𝘰𝘶𝘵𝘤𝘰𝘮𝘦𝘴 𝘧𝘰𝘳 𝘣𝘳𝘢𝘯𝘥𝘴 𝘢𝘯𝘥 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴, 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘳𝘦𝘨𝘪𝘰𝘯'𝘴 𝘨𝘢𝘮𝘪𝘯𝘨 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘪𝘯 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘷𝘦 𝘢𝘯𝘥 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘸𝘢𝘺𝘴.” 🔗 Read the full Mi3Australia news article here: https://lnkd.in/gqJf2Vt6 #iion #GameAdvertising #APACLeadership #DigitalInnovation #NewHire

Curious about the next big thing in game advertising? iion's Chief Commercial Officer, Yun Yip, was featured in an Anzu.io video filmed at the recent Cannes Lions International Festival of Creativity event. The video also featured industry experts Itamar Benedy, co-founder and CEO of Anzu, and Travis Howe, Samsung Electronics's VP of New Product Solutions. In the video, they share their expertise and answer three key questions about the future of game advertising. Here is a sneak peek: 👉 Where is the future of advertising in games going, and what does that look like? “𝘛𝘩𝘦 𝘧𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘪𝘯 𝘨𝘢𝘮𝘪𝘯𝘨 𝘪𝘴 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘱𝘳𝘦𝘮𝘪𝘶𝘮, 𝘦𝘹𝘤𝘪𝘵𝘪𝘯𝘨, 𝘱𝘪𝘹𝘦𝘭-𝘱𝘦𝘳𝘧𝘦𝘤𝘵 𝘨𝘢𝘮𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥.” - Itamar Benedy 👉 How do immersive environments create strong connections between brands and players? “𝘐𝘮𝘮𝘦𝘳𝘴𝘪𝘷𝘦 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘴 𝘵𝘶𝘳𝘯 𝘨𝘢𝘮𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘢 𝘣𝘭𝘦𝘯𝘥 𝘰𝘧 𝘴𝘰𝘤𝘪𝘢𝘭 𝘢𝘯𝘥 𝘦𝘯𝘵𝘦𝘳𝘵𝘢𝘪𝘯𝘮𝘦𝘯𝘵 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴, 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘶𝘯𝘪𝘲𝘶𝘦 𝘣𝘳𝘢𝘯𝘥 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴.” - Yun Yip (叶偲蕴） 👉 What advice would you give to brands looking to activate in gaming? “𝘙𝘦𝘴𝘱𝘦𝘤𝘵 𝘵𝘩𝘦 𝘴𝘱𝘢𝘤𝘦. 𝘎𝘢𝘮𝘦𝘳𝘴 𝘬𝘯𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘨𝘢𝘮𝘦𝘱𝘭𝘢𝘺. 𝘉𝘳𝘢𝘯𝘥 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘪𝘰𝘯 𝘮𝘶𝘴𝘵 𝘧𝘦𝘦𝘭 𝘰𝘳𝘨𝘢𝘯𝘪𝘤.” - Travis Howe Watch the full interview for more insider insights! 🎬 Which game advertising trend excites you the most? Share your thoughts in the comments below. #CannesLions2024 #GameAdvertising #iion #DigitalMarketing #BrandsinGaming #GamingIndustry

𝐢𝐢𝐨𝐧 𝐢𝐬 𝐡𝐞𝐚𝐝𝐢𝐧𝐠 𝐭𝐨 𝐒𝐡𝐚𝐧𝐠𝐡𝐚𝐢 𝐟𝐨𝐫 𝐂𝐡𝐢𝐧𝐚𝐉𝐨𝐲 2024 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐖𝐍 𝐱 𝐂𝐡𝐢𝐧𝐚𝐉𝐨𝐲 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐮𝐦𝐦𝐢𝐭 𝐒𝐡𝐚𝐧𝐠𝐡𝐚𝐢'24! We're bringing the power of premium brand campaigns to supercharge your revenue. Our platform connects game publishers with premium brands like Lego, KFC & L'Oreal. Ready to unlock new income streams? 💬 Connect with Zach Jiang online or IRL at the events to achieve a new high-score in game revenue. Make your game number one with premium brands and iion. #ChinaJoy2024 #WNChinaJoySummit #GameAdvertising #iionInnovation #DigitalEntertainment #AdTech #iioninShanghai24

Power-Up Alert: iion Adds Three New Players to Our Global Team! 💎 Satyam Kumar joins iion’s Engineering guild as ML Engineer (SDE-3). This cricket enthusiast is from Ranchi, Jharkhand, and brings a +10 boost to our machine-learning skills. Satyam has a keen interest in history and spirituality, loves Bollywood music, and dreamed of being a stand-up comedian as a child! 💎 Prashant Kumar Jha steps into iion’s gaming arena as our new Head of AI & Data Science. Prashant holds an MBA and has extensive experience in IT. When he's not conjuring AI spells, you'll find him jamming to classic rock or exploring outside-world games IRL through trekking and badminton. 💎 Zach Jiang 蒋文超🔜 ChinaJoy has spawned in our Supply Sales team as a Publisher Growth Manager for China. Based in Beijing, he brings nine years of B2B sales experience to our squad. He's got mad skills in basketball and loves the movie Beijing Bicycle. Rumour has it that he's secretly a great singer. These new players are sure to help us reach our highest scores yet. Welcome to the winning team, iionites. #iionLevelUp #NewPlayerJoined #TechTalent #AIandML #PublisherGrowth #NewHires #Welcome #iionites

iion x WeGame2: A Game-Changing Alliance Female-founded game consultancy WeGame2 and iion have joined forces to level up gaming advertising in the UK and EU. iion is thrilled to accelerate its growth in the region with WeGame2, which combines innovative technology with its expertise in gaming and marketing. Here’s why this collaboration is changing the advertising game: 👉 The partnership between iion and WeGame2 accelerates iion’s strategic growth in the region, further expanding its reach and influence. 👉 iion's unified game advertising platform is at the core of this partnership. It enables full-funnel game ad campaigns, delivering high attention metrics, measurable audience engagement, and genuine advertiser impact. 👉 WeGame2 will provide strategic support to agencies and brands, helping them navigate and execute full-funnel gaming campaigns using iion's comprehensive ad solutions. 👉 The collaboration aims to connect brands with nearly 80% of the region's population (through game advertising) in meaningful and effective ways. 🔗 Read more about this strategic move in the NewDigitalAge: https://lnkd.in/ddKdHCw5 #GamingAdvertising #StrategicPartnership #GamingPartnerships #DiversityInGaming #Adtech

𝐢𝐢𝐨𝐧 𝐢𝐬 𝐇𝐢𝐫𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐋𝐞𝐚𝐝𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐊 & 𝐆𝐞𝐫𝐦𝐚𝐧𝐲! We’re on the lookout for passionate sales professionals who are ready to shape the future of game advertising. Be part of our dynamic and innovative team! 👉 Sales Lead - United Kingdom: https://lnkd.in/dcKGDWPh 👉 Sales Lead - Germany: https://lnkd.in/dnfPVQkG Ready to make an impact? Explore all our openings on LinkedIn and be part of something big. #JoinUs #iionCareers #RemoteWork #GamingJobs #SalesJobs #CareerGrowth #CareersinGaming #GameAdvertising #NowHiring #JobOpportunities

Insights from our Anzu.io x iion Q&A at Cannes Lions International Festival of Creativity! iion’s co-founder Giuseppe Martoriello sat down with Ben Fenster Anzu’s co-founder and CPO to discuss successful campaigns and the future of game advertising. Here are a couple of standout moments: 📌 iion’s most recent campaign for Lenovo reached and engaged a core audience of males 24-35 across diverse gaming environments. Lenovo achieved significant brand uplift and impressive audience engagement by using a mix of in-game, around-the-game, and away-from-the-game ads. 📌Anzu.io's Levis Jeans campaign achieved high social interaction and prompted a Reddit thread about the advertised jeans. This demonstrates the power of quality game ads in driving organic engagement. Watch the full Q&A to discover more. #GameAdvertising #iionxAnzu #InnovativeAds #AudienceEngagement

AdNews Australia shared insights from iion’s intimate Cannes Lion Roundtables.🦁🎮 Thanks Jason Pollock for the write up. Cannes Lions International Festival of Creativity, we hosted two impactful discussions on the gaming - and the audience, attention and impact it has in modern marketing. We're honoured to have IAB’s EVP and CMO Carryl Pierre-Drews, moderate and steer the sessions. Key insights: 🔹Karen Nelson-Field PhD of Amplified Intelligencee: Gaming is less prone to distraction and captures high-quality attention, offering a 10x increase over traditional web platforms. 🔹Daniel Lyas of Amplified Intelligence: Traditional metrics such as ‘reach’ are flawed. Human-based measurement enhances brand outcomes. 🔹Claire Nance from Activision Blizzard: Brand integration in gaming needs to enhance the player experience, add value, and break stereotypes. 🔹Amanda Rubin of Enthusiast Gaming: One of the biggest mistakes brands make is oversimplifying what gaming is. Many brands don’t fully understand the diversity and breadth of the gaming industry. 🔹Andrew Douthwaite of Dubit: Gaming is not just about entertainment but also has a significant social component. Platforms like Roblox offer opportunities for brands to build communities by authentically engaging with players. 🔹PHD’s Melissa Cosentini: Marketers and brands should integrate gaming into overall strategies and not see it as an isolated element, which leads to ineffective strategies. 🔹Dominic Powers from dentsu: Innovative virtual and real-world integrations, such as KFC’s virtual stores in China, highlight that traditional media planning approaches are ineffective in such a complex and rapidly evolving market. 🔹Reckitt’s Raghunandan Srinivasan: Gaming platforms are immersive social spaces where users hang out and build communities. Brands must provide value without intrusion, with responsible marketing and data privacy being non-negotiable. Read the full AdNews article here: https://lnkd.in/dA2QwABt Giuseppe Martoriello Sanjaya Molligoda Wout van Damme Marc Le Foll