About
Articles by Pete
-
From CMO to CEO: What it’s like at the top and how to get there
From CMO to CEO: What it’s like at the top and how to get there
By Pete Danks
Contributions
-
What are the benefits of customer segmentation and targeting for your ROI and brand loyalty?
It’s also worth noting that typically where efficiency increases (i.e. good segmentation and targeting might result in fewer ads served or emails sent) environmental impact decreases. Where advertising professionals are looking to reduce their CO2 impact via best practices, relevance is a win-win scenario for the campaign and the planet.
Activity
-
Thanks, FTC, for helping a privacy gal out 😂 Hashing != anonymity and it never did -- Thanks for giving me a link to send to people instead of my…
Thanks, FTC, for helping a privacy gal out 😂 Hashing != anonymity and it never did -- Thanks for giving me a link to send to people instead of my…
Liked by Pete Danks
-
Companies often have internal slogans about being “creative” or being “bold”, yet are actually fearful of doing these things when it comes to the…
Companies often have internal slogans about being “creative” or being “bold”, yet are actually fearful of doing these things when it comes to the…
Liked by Pete Danks
-
So proud of what we are doing to support publishers in today's privacy first era! Freestar's Identity Testing Framework allows us to monitor the…
So proud of what we are doing to support publishers in today's privacy first era! Freestar's Identity Testing Framework allows us to monitor the…
Liked by Pete Danks
Experience & Education
-
inkl
View Pete’s full experience
See their title, tenure and more.
or
Recommendations received
7 people have recommended Pete
Join now to viewMore activity by Pete
-
A product isn’t reliable if the business behind it isn’t reliable. Don’t give me your 5 9’s if you’re hemorrhaging money. When you buy a product -…
A product isn’t reliable if the business behind it isn’t reliable. Don’t give me your 5 9’s if you’re hemorrhaging money. When you buy a product -…
Liked by Pete Danks
-
Big news out of Australia! Well done all
Big news out of Australia! Well done all
Liked by Pete Danks
-
City Electrical Factors at Middlesbrough Front End Conference 2024 #MeAtMFE #MFE24 #UTB A great event as always, looking forward to next year's…
City Electrical Factors at Middlesbrough Front End Conference 2024 #MeAtMFE #MFE24 #UTB A great event as always, looking forward to next year's…
Liked by Pete Danks
-
Introducing one of our newest clients... No More Bottles🇦🇪♻️💦 Based in the UAE, they've been committed to protecting the environment for over 6…
Introducing one of our newest clients... No More Bottles🇦🇪♻️💦 Based in the UAE, they've been committed to protecting the environment for over 6…
Liked by Pete Danks
-
Such a great team to work with and an exciting journey begins today!
Such a great team to work with and an exciting journey begins today!
Liked by Pete Danks
-
Yesterday I had the immense privilege of being guest speaker at HMP Cardiff. I was invited by Kelly Jones, Sarah Woolls and Cerianne Courtney to…
Yesterday I had the immense privilege of being guest speaker at HMP Cardiff. I was invited by Kelly Jones, Sarah Woolls and Cerianne Courtney to…
Liked by Pete Danks
-
I could not be prouder or more excited to announce that I will be stepping into the role of CEO at InfoSum. My journey at InfoSum began five years…
I could not be prouder or more excited to announce that I will be stepping into the role of CEO at InfoSum. My journey at InfoSum began five years…
Liked by Pete Danks
-
🌟 Join the IAB Europe Team! 🌟 🚀 Maternity Cover - Marketing Coordinator 🚀 Passionate about digital advertising and looking for an exciting…
🌟 Join the IAB Europe Team! 🌟 🚀 Maternity Cover - Marketing Coordinator 🚀 Passionate about digital advertising and looking for an exciting…
Liked by Pete Danks
-
taking a break from my normal adtech jargony post 🫠 The 2024 Women’s Lacrosse European Championships have officially begun! The Italian National…
taking a break from my normal adtech jargony post 🫠 The 2024 Women’s Lacrosse European Championships have officially begun! The Italian National…
Liked by Pete Danks
Other similar profiles
-
Priyanka Bajaj
Connect -
Narayan Murthy Ivaturi
Connecting Brands with Moving Audiences
Connect -
Preeti Hoon
Connect -
Chandrahas Shetty
Connect -
Himanshu Nagrecha
Digital Advertising | Ad-Tech (SaaS) | Data as a Service | DooH
Connect -
Daniel Godoy Mondragón
Global Head of Programmatic Evangelist at Microsoft
Connect -
Anthony Katsur
Connect -
Giovanni Gardelli
Connect -
Satrajit Sen
B2B Media and Marketing Professional
Connect -
Niloufer Dundh
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Pete Danks in United Kingdom
-
Pete Danks
-
Peter Danks
Managing Director at Vaults Fire and Security Ltd
-
Peter Danks
Agriculture, Environment and Animal Care Route Panel Member at Institute for Apprenticeships
-
Peter Danks
10 others named Pete Danks in United Kingdom are on LinkedIn
See others named Pete Danks