“Helen has been a fantastic partner to work with during my time as Chair of the Programmatic Trading Committee. Helen has been instrumental in helping to deliver key projects and initiatives that educate our corner of the industry as it continues to be disrupted and evolve from supply chain transparency, third party cookie depreciation to CTV and Omnichannel. Not to mention the delivery of highly engaging and inclusive events that ensure IAB Europe’s members voices are heard and needs are met. I look forward to continuing to partner with Helen as an active member of the Programmatic Trading Committee ”
About
Marketing Strategy and Corporate Communications Professional.
Digital Marketing &…
Digital Marketing &…
Activity
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We’re a Finalist, again. What a team! What a company. More roles due to growth … come join us.
We’re a Finalist, again. What a team! What a company. More roles due to growth … come join us.
Liked by Helen Mussard
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I don't get the impression there's any champagne corks being popped on the buy-side following yesterday's Google announcement and it feels like the…
I don't get the impression there's any champagne corks being popped on the buy-side following yesterday's Google announcement and it feels like the…
Liked by Helen Mussard
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Great new report out on the attitudes of buyers and sellers of retail media advertising!
Great new report out on the attitudes of buyers and sellers of retail media advertising!
Shared by Helen Mussard
Experience & Education
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IAB Europe
View Helen’s full experience
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Volunteer Experience
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School Governor
St Bede Church of England Primary School, Winchester.
- Present 4 years 10 months
Education
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Publications
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M&M Global - http://mandmglobal.com/vibrant-vp-marketing-helen-mussard-multi-scre/
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Recommendations received
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LinkedIn User
12 people have recommended Helen
Join now to viewMore activity by Helen
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Our last event of the summer! We will stay behind the scenes in August to work on our Autumn event series.
Our last event of the summer! We will stay behind the scenes in August to work on our Autumn event series.
Shared by Helen Mussard
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Already tomorrow on 23.07 myself and my great partners in retail media crime Marie-Clare Puffett Jason Wescott Samya Ruiz and Laura Badea will be…
Already tomorrow on 23.07 myself and my great partners in retail media crime Marie-Clare Puffett Jason Wescott Samya Ruiz and Laura Badea will be…
Liked by Helen Mussard
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Scoop: Quite a few strange things have happened in 2024 so far, but I didn't have this potential adtech tie-up on my bingo card. I'm hearing…
Scoop: Quite a few strange things have happened in 2024 so far, but I didn't have this potential adtech tie-up on my bingo card. I'm hearing…
Liked by Helen Mussard
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