Toptal Design Expert
Boosting Satisfaction and Sales: An E-commerce Checkout Design Case Study
Improving your checkout flow can dramatically increase conversions and user satisfaction. A veteran UI/UX designer explains how she reimagined the checkout process of the seventh most visited e-commerce site in the US.
![Beatriz Garcia de Prado](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F160431%2Fpicture%2Fretina_64x64%2Fhuge_e91a0926195715d4bb87c608457e5100-cd029b88d6e04e8c6301a65f984b6e52.jpg)
Beatriz Garcia de Prado
Beatriz is an art director and a UI/UX design leader with extensive experience in e-commerce and digital product design for clients like the large American retailer Belk. She specializes in leveraging user personas, customer journeys, and user story mapping to create products that resonate emotionally.
How to Increase Website Conversions With Effective UX Design Techniques
Reciprocity, commitment, social proof, and scarcity are powerful tools for increasing user engagement and sales. Explore the ways that Amazon, Airbnb, and YouTube leverage these factors for conversion optimization.
![Shoaib Mahmud](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F1089807%2Fpicture%2Fretina_64x64%2Fhuge_c6ec95a0776abeddae150a3381a8a67b-468297f31ca4bc7f468272a4c7f66f64.jpg)
Shoaib Mahmud
Shoaib is a product designer who specializes in creating designs that drive conversions across various industries, such as freight, transportation, HR solutions, edtech, and logistics. He has worked with numerous startups in the US, Bangladesh, and Singapore, overseeing project life cycles, including user research, wireframes, prototypes, and UI.
Create Engaging UI Components: A Figma Animation Tutorial
Figma’s intuitive animation features enhance usability by adding subtle motion effects to UI components like icons, buttons, and product cards.
![Anna Muratova](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F838120%2Fpicture%2Fretina_64x64%2Fhuge_cb8c109281c059f72b41c229e0110f8a-97c3b2d7c311763555ad00bbfc7ad00f.png)
Anna Muratova
Anna is a UI/UX designer experienced in creating UI animations and improving the usability of digital products. She has collaborated with a range of clients, from small startups to larger companies, to create intuitive mobile apps, redesign websites with improved visual aesthetics, and establish branding that represents company values.
Building a Mental Health App for Families: A UI Design Case Study
The global mental health app market is booming, and research suggests that using thoughtful UI design can give newcomers to the space a competitive edge. Here’s how.
![Fellype Silva](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F491037%2Fpicture%2Fretina_64x64%2Fhuge_e8247bd1706fb8be045e5fd32fec879f-e17a194ded1af44d31c9eb8bed9b774d.jpg)
Fellype Silva
Fellype is a digital product designer who specializes in crafting exceptional user interfaces. He has worked with a wide range of businesses, including a pediatric mental health app developer, a venture capital studio, an AI image recognition company, and LabHacker, a research initiative led by the Brazilian Chamber of Deputies.
Immersive Experience Design: Expert Insights and Techniques
How can designers draw people into your product’s virtual, digital, or physical world? Take UX to a new level with these expert perspectives on immersive experience design.
![Dwayne Grech](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F1163168%2Fpicture%2Fretina_64x64%2Fhuge_dc06843caf2deafdee22f7e319accdbd-86d822a0fa739a16f93bece3e7f5472c.jpg)
Dwayne Grech
Dwayne is a designer with expertise across mediums including AR/VR, touch walls, public activations, and projection mapping. He has worked with top brands, including Nike, Bank of America, and Citigroup.
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Design High-converting Websites With These Webflow Best Practices
Webflow can cut website design time in half—enabling designers to devote more attention to driving traffic and boosting conversions.
![Pavle Lucic](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F747966%2Fpicture%2Fretina_64x64%2Fhuge_18f6ea8f753d35a7b68be5f1e8461a88-f95df4ef63566a6f39ce9130234e8d3c.jpg)
Pavle Lucic
Pavle is a designer specializing in UI/UX design for websites and mobile apps. His clients include large international companies such as Societe Generale and TomTom, as well as successful startups in fintech, healthcare, travel, and other industries.
How to Avoid 5 Types of Cognitive Bias in User Research
Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.
![Rima Khachatryan](https://assets.toptal.io/images?url=https%3A%2F%2Fbs-uploads.toptal.io%2Fblackfish-uploads%2Ftalent%2F800469%2Fpicture%2Fretina_64x64%2Fhuge_bebb089688e8f39813cc4a6f2342592a-bdf0738804c4ab1f8a4e474292739dad.jpg)
Rima Khachatryan
Rima is a product designer with expertise in UI/UX design, graphic design, digital marketing, and user research. She has worked across various industries to create user-focused and aesthetically pleasing digital products, and spent six years at the global software development company Volo.
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