“Immediately after graduating from college Allison hired me as an intern for Everyday Industries. I attribute my career not only to my university but, to the time I spent at Everyday Industries. She was patient with me and allowed me to observe client meetings, create customer journeys, share input on current client work, and create a few designs for clients. Wonderful leader!”
Contributions
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How can you use visual design to address user pain points in your product or service?
User pain points are any moments in a service or experience where something doesn't work as the user expects or desires. These pain points can be categorized into three levels of severity: bumps, rocks, and boulders. Bumps: Minor inconveniences or confusing elements, such as an unclear icon that is difficult to find or interpret. Rocks: More significant issues that hinder the user's progress, like a service failing to provide adequate guidance for users to make informed decisions. Boulders: Critical problems that severely impact the user experience and lead to frustration or abandonment. Boulders often result from an accumulation of multiple bumps and rocks throughout the user journey.
Activity
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The ŌURA Ring has been making waves in the wearable tech space, and I recently had the chance to evaluate its onboarding experience. One of the…
The ŌURA Ring has been making waves in the wearable tech space, and I recently had the chance to evaluate its onboarding experience. One of the…
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The best features are inspired by real experiences (of course!). Nara is a perfect example of this. Nara is a native app that allows new parents to…
The best features are inspired by real experiences (of course!). Nara is a perfect example of this. Nara is a native app that allows new parents to…
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“In-between” moments are the hidden game-changers of customer journeys. 💪 We often focus on the major touchpoints of an experience, but the moments…
“In-between” moments are the hidden game-changers of customer journeys. 💪 We often focus on the major touchpoints of an experience, but the moments…
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Patents
Projects
Honors & Awards
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Webby Award
The Webby Awards
Gilt iPhone app wins the webby award for shopping (handheld devices)
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10 people have recommended Allison
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