Jono Schafler’s Post

No shade to travel companies that are experimenting with generative AI and haven't figured it out yet — there has to be a growth phase, and it's not always going to be clean and easy. But this takeaway from my colleague Justin Dawes' column hit for me: "Maybe it’s the simplicity that makes this tool feel a bit refreshing compared to complicated AI trip planners... worried about... specific interests in the name of personalization." Reminds me of what we hear all the time from AI and data companies working in the travel space: Start small. Start simple. Make stuff that works. And in the end, how many travelers *really* want "hyper-personalization" anyway, in comparison to how many *only* want something that helps them discover something new or complete a simple task more easily? https://lnkd.in/eb3HJtU8

🚨 Common AI Mistakes Airbnb Hosts Make (And How to Fix Them!) 🚨 ❌ Mistake 1: Over-relying on automation ✅ Solution: Add a personal touch to guest messages to make them feel welcome! ❌ Mistake 2: Ignoring AI analytics ✅ Solution: Regularly review and act on insights to optimize your listings! ❌ Mistake 3: Incorrect pricing strategies ✅ Solution: Use AI smart pricing, but always adjust for local events and seasons! ❌ Mistake 4: Not updating AI tools ✅ Solution: Schedule regular updates to keep everything running smoothly! ❌ Mistake 5: One-size-fits-all AI solutions ✅ Solution: Customize your AI tools to fit your unique property needs! 👉 Follow us for more tips to level up your Airbnb game! 🏡✨ #AirbnbHost #AIMistakes #AirbnbTips #SmartHosting #AIforHosts #AirbnbSuccess #PropertyManagement #HostLife #AirbnbSuperhost #VacationRental #AIinRealEstate #HostingTips #OptimizeYourListing #AirbnbGrowth #BoostBookings

🌍 The world of travel is vast and varied, and what works for one might not for another. That's where AI steps in, offering personalization that can boost hotel bookings by 15%, as per McKinsey. But, why stop at generic AI? Dive into a world where every solution is crafted keeping in mind the intricate nuances of your travel business. Where one-size-fits-all is outdated, and bespoke reigns supreme. Navigate the future tailored AI solutions. Start your custom journey with us at www.rbdesigntech.com 🛫 #TravelAI #BespokeSolutions #JourneyWithAI

Airbnb changed their search ranking and increased booking value by .8% The secret? Show more diverse bookings Here’s why it works Their older recommendation engine was that it was trained to give recommendations based on the “Average user”. This average user prefers bookings that are more affordable The problem is that the top 20% of bookings account for 50% of booking revenue. For these users cheaper was not necessarily better Here’s how they solve the problem - They train a similarity model. This model learns to predict how similar a given listing is to other listings in the search results - They then train another ranking model and penalize results that are similar to other results During inference they - Find the highest probability listing - Iteratively, find the next most likely listing to be booked and then subtract how similar it is to the previous one This was one of the impactful changes which led to a .29% increase in uncancelled bookings and .8% increase in booking value #machinelearning #ai #ml

🎯 41% of consumers use generative AI tools for trip inspiration and planning, according to a recent survey by Oliver Wyman. The study also found that generative AI can engage customers early in the planning stages 🌟, increasing brand loyalty ❤️, improving conversion rates 📈, and encouraging more direct bookings 🏨. Travel companies that realize this and move quickly can capture the considerable white space in the market 🚀. Travel companies who don't proactively invest in AI could miss out on over $2 billion 💰💰 worth of commissions to those that do. Who needs more reasons to implement Maya Travel in their travel company 🤔? #travel #AI #GenAI

With each passing day, more & more consumers use generative AI for trip planning. 📈 Travel companies not integrating Generative AI risk missing out on billions 💵💵 in revenue in the coming years. At Maya Travel, we help travel organizations offer a 24/7 personal AI assistant, ensuring they capture every potential lead. #TravelTech #AI #GenerativeAI #Innovation #MayaTravel #GenAI

Travel brands are no longer just service providers—they're experience partners. To keep pace with customers' expectations, you need to integrate technology at every touchpoint. Join our webinar on June 26, 10 am CT, to hear from Massimo Morin, Hemal Shah, Doug Gilbert, and Adam Roark, on the power of AI in delivering personalized, efficient, and connected travel experiences. Learn how to: 📊 Leverage data and analytics 🦾 Craft technology-led experiences 🤖 Blend AI and human intelligence to drive actionable insights Register below to discover how you can start your journey to an AI-driven customer experience. https://lnkd.in/gXQ8DPKF #Travel #AI #Personalization #DataAnalytics #Webinar #SutherlandTravel

How do you make a stay at a hotel or rental feel like home? By using customer data to cater to the traveler’s needs along their journey, says Jason Perocho, VP of Product Marketing at Amperity. As experiences and loyalty programs across industries continue to become more personalized, the travel industry must evolve and find new ways to excite travelers and cater to increasing expectations. Generative AI, fueled by an accurate and complete customer data foundation is a solution for travel brands fighting to stay connected to customers' desires. Discover how to use AI and customer data to reimagine customers’ journeys and make every trip feel like home with tips from our travel industry guide in partnership with Skift. Download it here: https://lnkd.in/es4gZNyp #travelindustry #marketingtips #skift #amperity #customerdata #personalization #AI

Key takeaway here: if you have humans helping your guests choose the best vacation rental property for their stay - advertise that. Some guests are getting overwhelmed by the options, or the best way to find properties. You know your inventory better than anyone and that can be a huge differentiator this year. It can also increase loyalty and conversions when done well. For years humans have had to search for results based on how technology could organize answers (nav menus, keywords, etc). Now tech is trying to serve up answers based on how humans think (or how AI thinks we do). Before they figure how to make it work really well, use Your helpfulness to establish a human connection. #humansinhospitality

Experimenting with personalized #AI recommendations using user personas & location. The AI will analyze all the locations (bars, restaurants, etc) close to the user and make suggestions based on the user's taste and requirements. Combining the Google #GeospatialAPI & #OpenAI API #AugmentedReality #AR #Designium