Technologies > Advertising Networks > Usage Trend > Quarterly Historical quarterly trends in the usage statistics of advertising networks for websitesThis report shows the historical trends in the usage of the top advertising networks since July 2021. | 2021
1 Jul | 2021
1 Oct | 2022
1 Jan | 2022
1 Apr | 2022
1 Jul | 2022
1 Oct | 2023
1 Jan | 2023
1 Apr | 2023
1 Jul | 2023
1 Oct | 2024
1 Jan | 2024
1 Apr | 2024
1 Jul | 2024
28 Jul | | None | 55.5% | 53.4% | 52.4% | 53.0% | 52.6% | 52.1% | 51.7% | 50.6% | 50.1% | 49.3% | 49.2% | 49.5% | 50.7% | 50.8% |
|---|
| Google Ads | 43.6% | 45.7% | 46.8% | 46.2% | 46.6% | 47.2% | 47.6% | 48.7% | 49.3% | 50.1% | 50.3% | 50.0% | 48.8% | 48.8% |
|---|
| Amazon Associates | 0.9% | 1.0% | 1.0% | 1.0% | 1.1% | 1.1% | 1.1% | 1.1% | 1.1% | 1.1% | 1.1% | 1.0% | 0.9% | 0.9% |
|---|
| AdRoll | 0.6% | 0.6% | 0.6% | 0.6% | 0.5% | 0.5% | 0.5% | 0.4% | 0.4% | 0.4% | 0.3% | 0.3% | 0.3% | 0.3% |
|---|
| Xandr | 0.3% | 0.3% | 0.4% | 0.3% | 0.4% | 0.5% | 0.6% | 0.4% | 0.4% | 0.4% | 0.3% | 0.3% | 0.3% | 0.3% |
|---|
| OpenX | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.3% | 0.3% | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% |
|---|
| Equativ | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.2% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% |
|---|
| Yahoo Advertising | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| Awin | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| Yandex.Direct | 0.4% | 0.4% | 0.3% | 0.3% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| Index Exchange | <0.1% | <0.1% | 0.1% | <0.1% | 0.1% | 0.1% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| CJ Affiliate | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| PubMatic | <0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
The diagram shows only advertising networks with more than 1% usage.
 | Find more details in our extensive advertising networks market reports. Learn more
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