Technologies > Advertising Networks > Usage Trend > Yearly Historical yearly trends in the usage statistics of advertising networks for websitesThis report shows the historical trends in the usage of the top advertising networks since January 2013. | 2013
1 Jan | 2014
1 Jan | 2015
1 Jan | 2016
1 Jan | 2017
1 Jan | 2018
1 Jan | 2019
1 Jan | 2020
1 Jan | 2021
1 Jan | 2022
1 Jan | 2023
1 Jan | 2024
1 Jan | 2024
28 Jul | | None | 74.8% | 80.7% | 79.9% | 79.5% | 80.2% | 73.8% | 70.4% | 64.7% | 60.3% | 52.4% | 51.7% | 49.2% | 50.8% |
|---|
| Google Ads | | 15.9% | 16.4% | 17.1% | 16.7% | 23.3% | 28.0% | 33.9% | 38.6% | 46.8% | 47.6% | 50.3% | 48.8% |
|---|
| Amazon Associates | | | 1.1% | 1.0% | 0.9% | 1.0% | 0.9% | 0.9% | 0.9% | 1.0% | 1.1% | 1.1% | 0.9% |
|---|
| AdRoll | 0.4% | 0.5% | 0.7% | 0.7% | 0.7% | 0.7% | 0.6% | 0.5% | 0.5% | 0.6% | 0.5% | 0.3% | 0.3% |
|---|
| Xandr | | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.4% | 0.6% | 0.3% | 0.3% |
|---|
| OpenX | 1.0% | 0.4% | 0.3% | 0.2% | 0.2% | 0.2% | 0.1% | 0.2% | 0.2% | 0.2% | 0.3% | 0.2% | 0.2% |
|---|
| Equativ | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.3% | 0.2% | 0.1% |
|---|
| Yahoo Advertising | 0.4% | 0.2% | 0.2% | 0.2% | 0.2% | 0.2% | 0.1% | 0.2% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% |
|---|
| Awin | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| Yandex.Direct | | | | | | | 0.3% | 0.4% | 0.4% | 0.3% | 0.2% | 0.1% | 0.1% |
|---|
| Index Exchange | 0.3% | 0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | <0.1% | 0.1% | 0.1% | 0.2% | 0.1% | 0.1% |
|---|
| CJ Affiliate | 0.6% | 0.4% | 0.3% | 0.2% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
|---|
| PubMatic | | | | | <0.1% | <0.1% | <0.1% | <0.1% | 0.1% | 0.1% | 0.2% | 0.1% | 0.1% |
|---|
The diagram shows only advertising networks with more than 1% usage.
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