How Gaming Can Boost Your Brand’s Appeal to Gen Z 🎮
Generation Z, who represent more than 40% of the world’s population and have an estimated purchasing power of $143 billion, is a crucial market segment for brands and retailers who want to rejuvenate and retain this audience. However, connecting with Gen Z is not easy, as they are digital natives who have high expectations and diverse preferences. How can brands and retailers overcome this challenge and engage with Gen Z effectively?
One possible answer is gaming. Gaming is a passion shared by more than 2.7 billion people in the world, including a large majority of young people. Gaming is not just a form of entertainment, but also a way of socializing, learning, and expressing oneself. Gaming offers brands and retailers a unique opportunity to reach and interact with Gen Z in a relevant and immersive way.
A recent example of a successful campaign that used gaming as a lever to boost store visits in Australia was led by Azerion JAPAC, Lifesight and New Balance. The campaign involved creating a branded mini-game that was integrated into Azerion’s network of popular gaming websites. The game challenged players to run as fast as they can while avoiding obstacles and collecting New Balance shoes. The game also featured a geo-targeted call-to-action that directed players to the nearest New Balance store. The campaign achieved a 12% uplift in store visits and a 9% increase in brand awareness among gamers.
This campaign shows that gaming is a powerful and effective media to reach and engage Generation Z.
Gaming can help brands and retailers to:
Increase brand awareness and recall by creating memorable and fun experiences for gamers.
Enhance brand loyalty and advocacy by rewarding gamers with incentives, discounts, or exclusive content.
Drive conversions and sales by generating leads, traffic, or store visits from gamers.
Build long-term relationships and communities with gamers by providing them with value, entertainment, and social interaction.
That's why CLD Distribution and all its business units, we see gaming as the ideal channel to fulfill this mission. That’s why we are excited with our joint venture with Ultra for the release of ULTRA ARENA, the new innovative E-sport platform that will revolutionize the gaming industry. ULTRA ARENA will offer brands and retailers a platform with so much benefits!
If you are interested in learning more about how gaming can boost your brand’s appeal to Gen Z, or how ULTRA ARENA can help you achieve your marketing goals, feel free to connect with us. I would love to hear from you and discuss how we can work together to create amazing gaming experiences and build trafic and community 🙌
#gaming #genz #marketing #ultraarena #cld
🌊 Azerion, Lifesight, and New Balance join forces for an innovative in-game advertising campaign that's making waves in the industry - creating an exceptional in-game advertising campaign that has achieved remarkable results!
🎮The power of gaming as an advertising medium is undeniable, and this campaign exemplifies the immense potential it holds for brands to engage with their audience in new and exciting ways.
💪 We are grateful for the trust New Balance has placed in us to create a remarkable campaign that drives real-world impact. Together, we are breaking boundaries and setting new standards for in-game advertising efficacy!
👉 Read more about this groundbreaking collaboration here: https://lnkd.in/eWhZx8ga
#InGameAdvertising #AdvertisingCampaign #BrandEngagement #Marketing #DigitalAdvertising
Customer Success Leader | Co-Founder Tech Bae | 2024 Woman in Media and Ad Tech Honoree | Chief Founding Member
1moshow 'em what you got 🥇 🥇 🥇 🥇 🥇