Dubit

Excited to announce the launch of the brand new NASCAR Tycoon! Building on the success of our previous activations, this game lets Roblox players dive into the thrill of NASCAR racing like never before. Combining the strategic elements of team management with the heart-pounding action on the track, it’s a must-try for all racing enthusiasts. Working with such an iconic and innovative sports brand like NASCAR has been an absolute joy. We’re thrilled to continue pushing the boundaries together! 🏎️💨 Great work everyone! #NASCAR #Roblox #Gaming #Innovation #Racing

The Children's Media Conference is the UK’s premier event for sharing and learning across all the sectors that serve young audiences, and Team Dubit made great use of both. SVP of Global Trends David Kleeman and Associate Director Laura Dudley twice presented “How Teens Connect, Collaborate and Commit” (the CMC 2024’s 3-C theme). Drawing on a wide range of Dubit research – our Trends tracker, our virtual panel facility The Clickroom, and two bespoke studies of teen attitudes and behaviours – they addressed the omni-media lives of the tail end of Gen Z, and how they use their always-connected status to play and learn with friends, and to express themselves around issues and causes. If you’d like to receive a special extended version of their slides, contact David or Laura. On the learning side, David moderated a broad and accomplished panel of experts on young people and Generative AI, around the ethical and safety questions to be addressed before this emerging technology becomes embedded, in order that children and youth needs and abilities are considered from the start. #ChildrensMedia #YouthMedia #YouthMarketing

Football fever is in the air! We're super excited for the launch of the Manchester United home kit on Roblox. This is a major milestone for adidas and the club, giving fans an exciting new way to show their support in the digital world. Have you got your kit yet? #UGC #Branding #Roblox

Reflecting on an exceptional two days at SEG3 last week! It was fantastic to see Dubit's CEO, Matthew Warneford, on the main stage discussing the strategic use of User-Generated Content (UGC) in brand promotion. We might be a little biased, but we found his insights thought-provoking and full of valuable takeaways. A huge thank you to the SEG3 team for organizing such a stellar event and to everyone we had the pleasure of engaging with. Looking forward to more conversations and collaborations! #SEG3 #UGC #BrandPromotion #Networking #Innovation

Cannes may have come to a close, but the learnings continue.   In The Drum’s post-Cannes report, Dubit CCO, Andrew Douthwaite, shares wise words from this year’s event...   “The key takeaway for me is the critical importance of purpose-driven marketing and the strategic use of data to enhance creative effectiveness. Brands must align their initiatives with their core values and utilize data analytics to optimize content for better engagement and returns. This approach will ensure more meaningful connections with audiences and improved campaign performance.”   https://lnkd.in/dChyEs3s   #Cannes #brands #marketing #data #engagement  

SEG3 launched today with an exciting lineup of speakers and events. Tomorrow, Dubit CEO Matthew Warneford will be discussing how you can leverage UGC to drive your game and brand forward. If you're attending and would like to catch up with Matthew Warneford, Stephanie Whitley 🔜 SEG3, Fengze Yeh or Daniel Noxon, please feel free to drop us a message. Tickets are available at the door. Don't miss out on this fantastic opportunity to learn and network with industry leaders! #Networking #Events #UGC #Brandmarketing

We’re super excited to launch the Official UEFA EURO 2024 Festival Island - EUROballer Battle ⚽️ in Fortnite Epic Games! Now featuring in Epic’s Pick of the Week, we’re thrilled to partner with the team at UEFA on this exciting fusion of Fortnite and Football. Celebrate the unity and spirit of UEFA EURO 2024 at Festival Island! Compete in the Arena in the action-packed EUROballer Battle, Power Up to beat the competition, and collect and bank footballs in the goals! Be number one on the podium. Great work to all teams involved - GOOOOAAAAL!  🥅 #EURO2024 #EUROBaller

🎉 Thrilled to be one of the first partners to join the NAVER Z (ZEPETO) Partnership Program! 🚀 Looking forward to all the exciting opportunities and collaborations ahead. Stay tuned! #ZEPETO #Partnership

Extending your IRL fashion launch to the virtual world just got a whole lot easier. DKNY’s "I Heart NY" collection is the perfect example of this. By launching their IRL fashion line into Roblox, they attracted a whole new customer base and achieved outstanding results: 🏬 1 million store visits 👩🏿🤝👩🏻 1.4 million impressions 👜 10,000 UGC giveaways Creating a DKNY pop-up in the Dubit retail stores allowed DKNY to tap into millions of players in our partner game network, ensuring not only brand awareness but also driving retail sales. Ready to elevate your brand into the virtual world? 🚀 #FashionTech #VirtualFashion #Roblox

In another exciting first, we've joined forces with Sony Pictures Entertainment and Ghostbusters to bring the thrills of Roblox to movie buffs! By tuning into SONY PICTURES CORE on select Sony devices, fans can unlock exclusive Roblox UGC, adding a whole new layer of fun to the Ghostbusters universe. Rewarding players on platform for downloading a movie is just another example of how brands can leverage their existing assets to engage with their audience in innovative ways, building loyalty both online and offline. It's a big step in blending virtual and real-world experiences, creating a seamless entertainment journey for fans everywhere to enjoy. This collaboration isn't just about entertainment; it's about building lasting connections with brands, both on and off the screen, through awesome rewards. #marketing #rewards #brand