Ajay G.’s Post

Across our Marketing and Talent Centers of Excellence (COE), we have hundreds of conversations with founders and CEOs each year to help them hire marketing leadership. In these conversations, the most common question is: "Who are your top-performing companies hiring?" Marketing experts Charlene Chen, Dustin Zaloom, Ally Baker, and Pax Kaplan-Sherman collected data from across our portfolio and compared the backgrounds of marketing leaders to answer this question. Three takeaways emerged among top-performing companies: 1️⃣ Hire for stage-specific experience 2️⃣ Hire for must-have competencies 3️⃣ Don’t overly restrict the talent pipeline See how you can apply these learnings to hiring your next marketing leader: https://lnkd.in/dBZVg2fA #scaleup #startup #marketingtrends

One of the most common questions our advisory group gets is, “How much should I spend on marketing?” Onsite marketing experts Charlene Chen, Dustin Zaloom, and Pax Kaplan-Sherman analyzed marketing spend and performance data from our portfolio of over 500 B2B SaaS companies. Compared to 2022 and 2023, three top trends emerged for the coming year: #1️⃣: Growth slowed, with deals becoming harder (and more costly) to close. #2️⃣: Marketing spend was up, but more modestly and shifted away from new business demand generation. #3️⃣: While overall conversions and efficiency suffered, high performers bucked the trend. See how to tackle these trends head-on with our advice for 2024: https://lnkd.in/e65-5E5c #2024marketingtrends #2024marketing #marketingbudget #marketingperformance #saasmarketing

🚀 Calling GTM Leaders 🚀 Insight's Onsite Team is comprised of the software sector's most savvy operators that are fully dedicated to the success of our portfolio companies. Based on what they know about our portfolio and the 25+ years of data that we have collected, Onsite has built #DRIVE, a conference series exclusively for the 600+ companies that we have invested in to help them scale. 🗓 October 10th 📍 Nashville The series begins on October 10th with #DRIVEGTM23, a conference designed for marketing, sales, and customer success leaders from our portfolio to propel their businesses to new heights. This power-packed day of insights, networking, and actionable strategies led by our team of experts will provide a roadmap to hit year-end goals and set the stage for an incredible 2024. 🗓 October 11th & 12th 📍 Nashville The growth journey doesn't end here! For GTM leaders within and outside of our portfolio, we encourage them to continue learning and networking by attending our partner Pavilion's GTM2023 Summit in Nashville. 📩 DM us to learn more about these two valuable events!

We know what you’re probably thinking: “Why should I invest in brand if I need to drive pipeline NOW?” Investing in brand is critical for every company looking to build sustainable growth and profitability. Strong brands:  ✅ Drive company focus and set vision       ✅ Forge organizational alignment ✅ Build or increase competitive moat   ✅ Lower cost to acquire customers (CAC)  ✅ Garner premium pricing ✅ Improve customer lifetime value (CLTV)  ✅ Drive higher valuations Companies go wrong in assuming that if they are focusing on brand, they are diverting resources from generating demand. Brand and demand must co-exist to drive sustainable growth. Bottom line: there is no demand without brand.  Check out our full piece on why startups need to invest in brand here: https://lnkd.in/eSnzH8jX #brandmarketing #SaaSgrowth #saasmarketing

We’re excited to share that Insight Partners has been named a Top 25 Growth Equity Firm of 2022 by GrowthCap. This award would not be possible without the collective efforts of the entire firm, our partners, and our exceptional portfolio companies, all of whom work day-in and day-out to drive transformative change across the tech ecosystem and their respective industries. https://lnkd.in/g6tVxxXu