About
Articles by Andy
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How Images Drive Performance in Email, SEO, PR, Social ...and everywhere else
How Images Drive Performance in Email, SEO, PR, Social ...and everywhere else
By Andy Crestodina
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Content Strategy Explained in 180 Seconds? Let's try...
Content Strategy Explained in 180 Seconds? Let's try...
By Andy Crestodina
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3 Advanced B2B Lead Gen Strategies: AI, GA4 and Session Recordings
3 Advanced B2B Lead Gen Strategies: AI, GA4 and Session Recordings
By Andy Crestodina
Contributions
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What do you do if you discover duplicate content issues in Search Engine Optimization?
The duplicate content penalty is a myth. If there are two pages on your website (or on multiple sites) with similar content, Google will simply choose one. Usually it's the URL with higher authority (links) or the URL that went live first. But duplicate content often represents a missed opportunity. If you have two pages with very similar content, you probably should have just one, more comprehensive page. Google is looking for the best page on the web for the topic/keyphrase. Your job as an SEO is to make the most informative page possible. Answer all the related questions. Touch on all the related subtopics. Don't worry about duplicate content. Obsess over quality.
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How can you leverage user-generated content for a successful product launch?
Every message has a messenger. And the best messenger is the customers themselves. Conveying that key message in a testimonial is so much more effective than simply typing it out yourself. Surround anything in quotes and it becomes credible. It becomes social proof. To gather them, make gathering feedback part of your process. Call your customers. Ask for feedback. When you find a superfan, ask if they wouldn't mind sharing their input. UGC happens naturally all the time. Quotation marks are the most powerful key on your keyboard. Use it!
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How can you reinforce your corporate identity through your blog's content strategy?
Make a content calendar, but don't be a slave to it. You'll get better results by keeping quality high rather than hitting an arbitrary deadline that you set for yourself. Every piece should exceed the audience's expectations for detail and quality. That's the key to success. It's not about publishing weekly. It's about making it so good, they remember it weeks later.
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How do you measure user engagement and retention with Google Analytics?
People grumble about it, but GA4 is major upgrade in measuring engagement. "Engagement rate" is a far far better metric than bounce rate. Your engagement rate is the percentage of visits in which the visitor stayed for 10+ seconds OR visited 2+ pages OR triggered a conversion (subscribed, filled out a form, etc.). Look at the engagement rate for various traffic sources. Look for patterns. You may find big clues into which of your efforts is attracting the highest quality traffic ...and which visitors just barf and bail.
Activity
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How could I not go? Andy Crestodina - thanks for sharing your amazing brain and wisdom.
How could I not go? Andy Crestodina - thanks for sharing your amazing brain and wisdom.
Liked by Andy Crestodina
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How to "how-to": The ultimate guide on creating how-to content 💪 Ever notice that how-to content is crazy popular? It makes sense. 🔸 It’s…
How to "how-to": The ultimate guide on creating how-to content 💪 Ever notice that how-to content is crazy popular? It makes sense. 🔸 It’s…
Liked by Andy Crestodina
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Looking forward to this! Starts shortly... #AI and #SEO
Looking forward to this! Starts shortly... #AI and #SEO
Shared by Andy Crestodina
Experience & Education
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Orbit Media Studios
View Andy’s full experience
See their title, tenure and more.
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Volunteer Experience
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Marketing Advisory Council Member
Ann & Robert H. Lurie Children's Hospital of Chicago
- Present 6 years
Health
Advise the Lurie marketing and communications team on digital marketing topics. I'm really just trying to be helpful in any way possible. Lurie Children's Hospital was once called "the most important place in Chicago" ...I dare anyone to disagree.
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Chair, Communications Committee
The Economic Club of Chicago
- Present 1 year 2 months
Economic Empowerment
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Ex Officio, Young Leaders Committee
The Economic Club of Chicago
- 1 year 1 month
Economic Empowerment
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Treekeeper
Openlands
- Present 13 years 8 months
Environment
Certified as urban arborist in the caring for Chicago's trees: planting, pruning, mulching, identification, etc.
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Docent
Chicago Architecture Foundation
- 7 years 1 month
Education
Volunteer docent for architectural walking tours: Historic Skycrapers and Modern Skyscrapers
Publications
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Content Chemistry: The Illustrated Handbook for Content Marketing, Sixth Edition
Orbit Media Studios
See publication"The most practical book every written about modern digital marketing"
-Jay Baer
When you pick up this book, you’ll be holding a practical explanation of all these topics, along with the speci c actions to take to succeed on your own. You’ll know which actions lead to which outcomes. You’ll know where you’re going and how to get there. And you’ll know how to measure it all.
Honors & Awards
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2013, 2014, 2015 Inc. 5000
Inc.
Languages
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Chinese
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Organizations
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Economic Club of Chicago
Member
- Present
Recommendations received
55 people have recommended Andy
Join now to viewMore activity by Andy
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⏰ Last chance! Over 120 people have already signed up! In just 8 hours, we’ll kick off our webinar with Andy Crestodina from Orbit Media…
⏰ Last chance! Over 120 people have already signed up! In just 8 hours, we’ll kick off our webinar with Andy Crestodina from Orbit Media…
Liked by Andy Crestodina
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This is a workshop, not just another webinar... "SEO and the Future of Content Discovery" with MarketingProfs ➡️ There are workbooks and exercises.…
This is a workshop, not just another webinar... "SEO and the Future of Content Discovery" with MarketingProfs ➡️ There are workbooks and exercises.…
Shared by Andy Crestodina
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Are AI Overviews a time-wasting decoy for SEOs or a treasure map to be plundered? I tackled the most controversial SEO question (outside of the…
Are AI Overviews a time-wasting decoy for SEOs or a treasure map to be plundered? I tackled the most controversial SEO question (outside of the…
Liked by Andy Crestodina
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Are email newsletters even relevant any more? I see the irony of asking this question on LinkedIn. Hah. But if you think they are dead, you are dead…
Are email newsletters even relevant any more? I see the irony of asking this question on LinkedIn. Hah. But if you think they are dead, you are dead…
Liked by Andy Crestodina
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