Neal 🎙 Schaffer

TO BE PUBLISHED ON SEPTEMBER 30, 2013

Create and maintain a successful social media strategy for your business.

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand… Show more

TO BE PUBLISHED ON SEPTEMBER 30, 2013

Create and maintain a successful social media strategy for your business.

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximizing Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map.

Explains the evolution of social media and the absolute necessity for creating a social media strategy
Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker
Maximizing Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right. Show less

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products… Show more

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities. After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation—and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn. Show less

Not Business. Not Marketing. This is an IDEA book. "Social media is not really about technology. It's about a cultural shift that is enabled by the evolution of technology." - Wayne Moses Burke, Founder of Open Forum Foundation, "GoLuv" Chapter Contributor "I wasn't annoying. And I firmly believe that is the key to my social networking success." - Colleen Crinklaw, Alaska's Only Stand-Up Comedienne, "Don't Dream It, Be It" Chapter Contributor "As international media was being shutout of Tehran,… Show more

Not Business. Not Marketing. This is an IDEA book. "Social media is not really about technology. It's about a cultural shift that is enabled by the evolution of technology." - Wayne Moses Burke, Founder of Open Forum Foundation, "GoLuv" Chapter Contributor "I wasn't annoying. And I firmly believe that is the key to my social networking success." - Colleen Crinklaw, Alaska's Only Stand-Up Comedienne, "Don't Dream It, Be It" Chapter Contributor "As international media was being shutout of Tehran, Breaking Tweets was able to continue its coverage as I built a trusted network of sources in Iran via Twitter." - Craig Kanalley, "Breaking Tweets" Chapter Contributor Learn how social media is affecting change around the world. Get immersed with the real-life drama of Mad Men characters on Twitter. See how nonprofit organizations are spreading their message and growing their organizational base. Gain Practical advice from leaders behind brand names like Olympus, CBC Radio, Network Solutions, Center for American Progress, and The Heritage Foundation.

NOTE: I am one of 40+ contributors to this book edited by Robert Fine. Show less

Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage… Show more

Social networking guru Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into the Windmill Network” to maximize our presence and leverage the potential to grow our networks to thousands of global connections. Schaffer offers a unique view of all phases of social media and networking, providing a direct route to developing objectives and creating brands. This book’s focus on Windmill Networking and LinkedIn is vast: creating business, gaining subject matter expertise, finding a job, expanding a network, learning online social networking etiquette, and developing a branded profile. This book generates strategies, goals, and success.

Honorable Mention, Best Non-Fiction Book of 2009 --2009 DIY Book Festival (www.diyconvention.com)

Silver Award, Best Business Reference Book of 2009 --2009 Axiom Business Book Awards (www.independentpublisher.com/article.php?page=1353)

Finalist, Best Career Book of 2009 --2009 ForeWord Book of the Year Awards (www.bookoftheyearawards.com) Show less