About
Articles by Tod
Contributions
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How can you use your past experiences to be more adaptable in marketing?
The one thing hindering leader performance most is not understanding personal strengths and weaknesses. Leverage your strengths, and learn to rely on others to fill in for your weaknesses. It takes a team. Feedback, whether explicit feedback from managers and peers or implicit feedback that requires active listening, are both invaluable ways to understand your strengths and weaknesses.
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What are the most effective ways to ask for a referral?
Ask for testimonials instead of asking for referrals. The best time to ask is immediately after a success. There's a good chance you'll get a comment in an email or a phone conversation that can be repurposed into a testimonial. Just send it back to them, wordsmithed if needed, and ask if you can use it. If your performance was stellar, or you have a solid relationship, ask for a LinkedIn Recommendation.
Activity
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Wowza! Somehow missed Google's announcement yesterday that it's backing off third-party cookie deprecation. (hat tip The Daily Carnage) 🍪 What's…
Wowza! Somehow missed Google's announcement yesterday that it's backing off third-party cookie deprecation. (hat tip The Daily Carnage) 🍪 What's…
Liked by Tod Cordill
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Meeting our global infrastructure needs requires strong partnerships at every level, so I was glad to join our longtime partner Esri at their annual…
Meeting our global infrastructure needs requires strong partnerships at every level, so I was glad to join our longtime partner Esri at their annual…
Liked by Tod Cordill
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A billboard caught my attention. I visited the website to learn more. And now I'm confused... For the first time in quite a while, I saw a billboard…
A billboard caught my attention. I visited the website to learn more. And now I'm confused... For the first time in quite a while, I saw a billboard…
Liked by Tod Cordill
Experience & Education
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Moderno Strategies
View Tod’s full experience
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Volunteer Experience
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Organizer
PDX Marketing Automation Meetup
- Present 9 years 5 months
Science and Technology
The PDX Marketing Automation Meetup Group provides networking and educational opportunities for marketers that want to make their marketing more productive.
http://www.meetup.com/PDX-Marketing-Automation/ -
Board Member
Active Children Portland
- Present 8 years
Children
Working to develop the Strategic Plan for Active Children Portland, an organization that delivers 30 weeks of after-school programming to over 600 under-served, urban elementary and middle school students at eleven different sites throughout the Portland metro area.
The strategic plan defines the road map as the organization expands it's services beyond Portland into Oregon and SW Washington, with a goal to help 5,000 children by 2020.
Courses
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Pragamatic Product Management: Requirements that Work
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Pragmatic Product Management: Practical Product Management
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Recommendations received
4 people have recommended Tod
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Yesterday, I criticized an anonymous brand. Today, I want to publicly praise that brand. Here's why 👇 I wrote a post about seeing a billboard for…
Yesterday, I criticized an anonymous brand. Today, I want to publicly praise that brand. Here's why 👇 I wrote a post about seeing a billboard for…
Liked by Tod Cordill
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It's a perennial challenge for B2B marketers — or, frankly, anyone hoping to create content that connects with their audience... ❓How do you get the…
It's a perennial challenge for B2B marketers — or, frankly, anyone hoping to create content that connects with their audience... ❓How do you get the…
Liked by Tod Cordill
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🎷 The Power of Authenticity: Bringing Your Whole Self to Work Have you ever noticed that when you show up as your authentic self, you inspire…
🎷 The Power of Authenticity: Bringing Your Whole Self to Work Have you ever noticed that when you show up as your authentic self, you inspire…
Liked by Tod Cordill
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Had a B2B PR question today and, luckily, had my friend Michelle Garrett's book at my finger tips! I'm sure it won't be the last time I reach for it.
Had a B2B PR question today and, luckily, had my friend Michelle Garrett's book at my finger tips! I'm sure it won't be the last time I reach for it.
Liked by Tod Cordill
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How does San Diego in October sound? Fantastic, right? 😎 Well, here's the perfect reason to make the trip! #ContentMarketingWorld…
How does San Diego in October sound? Fantastic, right? 😎 Well, here's the perfect reason to make the trip! #ContentMarketingWorld…
Liked by Tod Cordill
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Andi Robinson, Owner and Content Strategy Consultant at Hijinx Marketing just published a white paper, "Mastering Content Operations: A Strategic…
Andi Robinson, Owner and Content Strategy Consultant at Hijinx Marketing just published a white paper, "Mastering Content Operations: A Strategic…
Liked by Tod Cordill
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This is a great post for anyone preparing for a job interview. The answer for "Any questions for me?" is good, but I have one to add that likely…
This is a great post for anyone preparing for a job interview. The answer for "Any questions for me?" is good, but I have one to add that likely…
Liked by Tod Cordill
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This is a great post for anyone preparing for a job interview. The answer for "Any questions for me?" is good, but I have one to add that likely…
This is a great post for anyone preparing for a job interview. The answer for "Any questions for me?" is good, but I have one to add that likely…
Shared by Tod Cordill
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