Gemma Gilbert

How did Bev Alc brands fare this Cinco de Mayo? Mother's Day? Derby Day? Memorial Day? Next week, Jenda CRO Amanda Wolff and CEO Harry Shulman will be joining the Path to Purchase Institute's BACi group to discuss our new collaborative report for beverage alcohol brands that highlights top performers during the many May 2024 Holiday Events. 🎉 In the report and the accompanying webinar for BACi members next week, we'll be providing a view of which Bev Alc brands are winning share of voice in retailer digital marketing campaigns, as well as how the winners are excelling in other key KPIs – through the lens of seasonal opportunities from the month of May 2024. 📣 Which beverage alcohol categories & subcategories, brands, and SKUs won share of voice in retailer digital marketing programs during the key May holidays? 📊 What were the foundational elements that helped support these brand wins in areas like consumer pricing, in stock rates, and share of distribution? 💦 Which key newcomers made a splash during these seasonal occasions by gaining traction in their respective categories and subcategories? We'll address those key questions next week with BACi members! If you're a BACi member - make sure to join the webinar (or recording) and download the report. Not a BACi member but wondering how your Bev Alc brand or others fared? Reach out to Jenda to learn more about the report or to Patrycja Malinowska from BACi to find out how to become a member!

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Trends are explored in the Beer Report 2024 by industry experts so you can see what beer varieties you should be looking to stock and even learn some of the flavours that are tickling tastebuds currently.

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Whether you’re celebrating, relaxing or indulging in a good meal, the perfect pint might look a little different.🍻 In our latest multi-country consumer study, we explored how beer occasions influence what fresh tastes consumers are looking for. More on these findings will follow soon. But if you really can’t wait, you can get an early taste of our top 5 insights here: https://lnkd.in/dzyQdP_6 #Betterbeverages #GivaudanFoodExperiences #TasteandWellbeing

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Top 10 new beer skus over the latest 52 weeks* *Source NielsenIQ GB Total Coverage including Discounters- Beer - Beers ranked by most £ sales added over the latest 52 weeks to WE 20th April 2024 that had £0 in sales for the same period LY. If you want to keep up to seed with the latest category insights give us a follow at Alpine Online Ltd #beer #categoryinsight #dataanalytics

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Recently, we've been discussing the emergence of light alcohol products and how they can best be positioned on menus and in the minds of consumers. This is certainly a challenge for brands such as Cut Classics, Quarter Spirits, and many others. How do you convey the appeal of a light gin with a 20% ABV to consumers? Where should it be placed on the menu? Do lighter options require their own category? The potential for this category is immense. The trend towards moderation and the soaring popularity of lighter serves like spritzes are clear indicators of this. However, startup brands offering lower ABV products face significant work in effectively communicating their value proposition to consumers without causing confusion. Additionally, they need to collaborate with the trade to differentiate these products on menus. What we can say is that once the best approach for positioning these products is found, the category will expand exponentially. It's going to be very interesting to see how the category develops in the on-trade. #beveragemarketing #ontrade #drinksindustry #drinksmarketing

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This is simple. A great mainstream beer brand with well-established credentials and strong equity demonstrating it has permission to deliver distinctive innovation. Here we are using the definition of ‘distinctive’ (as opposed to ‘everyday’) innovation as defined in the important and fascinating longitudinal research on ‘Innovation in UK Grocery’ published recently by the British Brands Group [see link in comments]. It is distinctive because it brings something innovative and new to the category. Without brand investment in consumer insight and product innovation that delivers this type of experimentation, meaningful category stretch would rarely if ever happen. It delivers on two growth critical inputs: it meets the needs of (more curious) consumers and it creates relevant premiumisation. Both have the potential to enhance the category. Who knows if the addition of ‘Sale di Mare’ to beer will prove to be a long-term success for the brand or the category. Only time will tell. But it and similar initiatives are essential for a healthy market, consumer choice and brand and category growth. It is more proof of how brands, whilst often undervalued, are essential building blocks in overall economic performance. Read more here: https://lnkd.in/eBFbWQkd #WhatBrandsDo #Innovation #NPD #BrandInnovation #BrandGrowth The HEINEKEN Company

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🥤 🥗 From sweet innovations to gene-edited greens, we’ve rounded up some of the latest industry news that has excited us the most, so you don’t have to! Find our snippets here: https://lnkd.in/extDD4N5 #FoodAndDrink #Innovation #NPD #CoManufacturing #OwnLabel #IndustryInsights

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The latest data for the UK low & no alcohol market is game-changing! While the UK's overall alcohol market is facing a decline, the low/no segment is absolutely 𝙗𝙤𝙤𝙢𝙞𝙣𝙜! 🚀 According to the yesterdays IWSR report: 📈 No/low-alcohol volumes grew by 47% from 2022 to 2023! 𝗬𝗲𝘀 - 𝟰𝟳%!! 🔮 Forecasted +19% CAGR from 2023 to 2028. 💷 Adding £800m in value by 2028. As the UK's largest low & no retailer, DRYDRINKER LTD is excited to confirm that we are seeing the same trends with a 30% YoY growth this year. In a recent survey of our customers, the number one motivation for drinking low & no alcohol was to live a healthier lifestyle - and I don't see this motivation changing anytime soon! 🍻 Link to article in the comments.

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We bang on about how important taste is in food and drinks and so it's great to see Waitrose & Partners getting on board with lots of sampling opportunities. In store there've been opportunities to sample many of their own label products, as well as #wine #beer and #nonalcoholic options. Today, not for the first time, there was a food truck outside handing out Beyond Meat burgers. Yes please! It was delicious 😋 With so many brands and products to choose from getting consumers to TASTE your product is a great way to cut through. Realise your brand’s potential. Talk to Hummingbird Insights. #foodandbeverage #plantbased #marketresearch #insights

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Is your Sweet Biscuit category performing to its best? Achieve sweet success in your sweet biscuit category by catering to the latest consumer trends & ensuring a diverse range of products to cater to all consumer preferences. Explore our newest blog post featuring a comprehensive guide to optimising your sweet biscuit category! #SpringvaleFoods #b2b #categoryguide #sweetbiscuits #Rendles

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A recent report highlights the advantages of introducing a premium coffee offer in non specialist coffee environments which include petrol forecourts, supermarkets , hotels and of course bars and pubs.  The report shows that convenience alone is no guarantee that footfall will translate into sales given the multitude of premium options available in the highly developed UK branded coffee shop market. While speed of service is considered the most important visit driver for consumers surveyed, nearly a quarter have avoided a concept due to poor customer service. At the same time, consumers are evenly split on whether self-serve coffee machines or staff-led service are the most suitable formats for non-specialist locations. Only a minority of UK consumers believe coffee from an automated machine rivals a barista hand-crafted beverage. Talk to the experts today at Fracino! Made in Britain to help your business drive coffee profits. (source Non-Specialists Report UK 2024, World Coffee Portal)

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Do cheap brands devalue the no & low sector? This one is very close to our heart as we are passionate about the fact no & low is just as premium and holds just as much value as our alcoholic siblings. This piece in The Spirits Business frames up the situation well. With any emerging category, we need to protect the brand equity and value so it can organically grow and allow more brands to flourish in the space. What are your thoughts? We wrote a blog on a similar matter:https://lnkd.in/dpurB3tp - and plenty of other interesting blogs are on our site if you have some spare time! #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News

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Interesting read

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In-line with our recent data, food sales at pubs have been on the rise, outperforming beverage sales and leading to a 10% increase in overall sales for the quarter compared to last year. This trend has been consistent for the past two quarters, as pubs have been focusing more on their food offerings to attract customers away from traditional restaurants. One of the driving factors behind this shift in consumer behavior is the growing demand for value for money. With disposable incomes on the decline, diners are opting for more affordable food options, making pubs a more attractive choice for dining out. 🍔🍻 For more information, download the full report here: https://hubs.la/Q02vDqtC0

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More and more consumers are moderating their sugar intake, and eschewing food and drink laden with excess 'hidden sugars'. What does the fine food retailer need to know? Speciality Food touched base with Kantar Jon Walsh Sakshi Chhabra Mittal and Ashley Verma to find out more. #retail #foodanddrink #sugarfree

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