CROSSIP

On Monday Tao Group Hospitality celebrated the 2nd year of the Tao Group Drink Masters with the teams from Hakkasan Group LAVO Restaurant and Lounge Yauatcha and our very own Tim Blake as one of the judges. 💥 The creativity was inspiring, and we cannot WAIT to see the winning non-alc cocktail featuring CROSSIP appear on the menus across the group in the near future!! 🍹 Thanks for having us!! 📸 Lateef Okunnu #crossip #crossipdrinks #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #categorygrowth #angelinvestment #growth #FMGC

‘Meet the Team Fridays.’ A chance to introduce our awesome team to our lovely LinkedIn followers, providing insight into the people behind the brand and showcasing the incredible champs we have driving its growth every week.   Let us continue with… Ryno Anker at Drink Dry "I started my career at the age of 16 in the hospitality industry. The passion for the industry grew and lead me to Dubai where I had the opportunity to open 3 Hotels. Afterwards I continued towards sales as a sales executive for a food supplier in Dubai. I furthered my career into liquor supply. I then got the opportunity to join a startup company called 'Drink Dry' - the first premium non alcoholic place in the UAE. Joining Drink Dry and being able to see the growth of 0.0 in the market has been amazing. Working with a brand like Crossip that can bring better quality & full flavor drinks to the end consumer has changed the way we look at 0.0 cocktails."

No WAY has it been a week already! One week since we ‘blazed up’ Notting Hill, THE Imbibe after-show spot at Portobello 177, slinging low, no and full-strength cocktails! Our mates at CASK Liquid Marketing brought the alcoholic spirits, we brought the 0% spirits and the bar team brought the heat with drinks that kept the party going well into the night We had tunes, banging drinks and free tattoos! Own up, who woke up with a new bit of INK? We all did! Shout out to CASK Liquid Marketing Tequila Ocho Trailer Happiness and everyone who stopped by Let’s do it again next year, till then… check out some of the highlights! Who says this category is about removing anything? CROSSIP and our friends brought it all to the big smoke! #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News

MEET THE TEAM FRIDAYS:   We’re excited to introduce our awesome team to our lovely LinkedIn followers, providing insight into the people behind the brand and showcasing the incredible champs we have driving its growth every week with our new ‘Meet the Team Fridays.’ Stay tuned – we’ll be here every week!   Let us continue with… Alexandra Pemberton, Marketing Manager at Drink Dry “My career in marketing began in the beer industry, where I discovered a passion for trade marketing and the influential role of POSM and activations in consumer choices. Transitioning to a creative agency, I channelled my creativity into crafting strategic marketing activations for alcohol brands, focusing on On Trade and Travel retail channels. My journey continued as a brand manager for a prominent alcohol brand, where I expanded into event planning and execution, finding deep fulfilment in creating memorable brand experiences. Now, as Marketing Manager for a leading non-alcoholic distributor in the UAE, I apply my diverse expertise across On Trade, Off Trade, E-commerce, and Social Media channels. I am driven by the belief in unlocking the immense potential of the non-alcoholic industry, leveraging my past experiences to innovate and inspire in this dynamic sector. I particularly enjoy working with Crossip, a brand I adore for its lively personality, rich flavors, and boundless potential. With a knack for blending creativity and strategy, I thrive on exploring new avenues to engage with our end consumers and bartenders and hope to further delve into the world of No & LOW abv cocktails some more in 2025.” #crossip #crossipdrinks #CGA #insight #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #FMGC #NPD

Huge shoutout to everyone who came down to our Blazing Pineapple launch at Portobello 177 on Monday night - what an epic party! 🔥 🍍 Thanks to their awesome team for keeping the drinks flowing and to each of you for bringing the energy and showing your love. Plus big props to Tyler of Trigger Happy Tattoos for the legendary ink! 💥 You all made it an unforgettable night! #launchparty #nonalcdrinks #noandlow #crossipdrinks #ontrade  #UKontrade #nonalcoholic #founderlead #categorygrowth #investment #FMGC #NPD Kore Drinks Carl Anthony Brown Tim Blake Jennie Rae Chuter John Logue Bradley Jones

One week today! Fancy a cracking night of Low/No & Go drinks celebrating THE non-alc launch of the summer?! We are teaming up with Trailer Happiness, Portobello 177, @skipper_rum & @taquilaocho for the afterparty of all afterparties! If you or your crew are keen, drop us an email at info@crossipdrinks.com or grab an invite from a Pineapple outside Imbibe Live next week 👀 #crossip #taquilaocho #skipperrum #portobello177 #trailerhappiness #crossipdrinks #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicdrinks #founderlead #categorygrowth #investment #growth #FMGC #NPD #News #party #imbibe #nolow&go

MEET THE TEAM FRIDAYS: We're excited to introduce our next team member to our lovely LinkedIn followers, providing insight into the people behind the brand and showcasing the incredible champs we have driving its growth every week with our new 'Meet the Team Fridays.' Stay tuned – we'll be here every week! Let us continue with… Gertie's Trading Co, our Amazon partner. Gertrude Lythgoe, known as Gertie, built her reputation as the ‘Queen of the Bootleggers, during Prohibition. Her modus operandi? Bringing good booze to the people. Gertie made her mark bringing high-quality Scotch whisky brands to a thirsty America via the Bahamas… She went to sea with the most famous of rum runners, Captain William F. McCoy and she made sure that the brands she represented made it into the right hands. Our partner Gertie’s, kind of does the same... Just with fewer pirates and sea sickness! The team have helped CROSSIP cement a presence on AMAZON and build out the NPD growth of Blazing Pineapple as well as our new 3-mixed pack. Working with experts is always a fast track to success and the team at CROSSIP has loved being part of the Gerties fold “Collaborating with the energetic CROSSIP Drinks Team has been incredibly exciting. Their innovative non-alcoholic spirits bring a fresh, bold and flavorful twist to the category. We’re pleased to be their Amazon partner, showcasing and redefining what the non -alc cocktail experience could be.” Alex Ravenhall - Account Director Check us out on AMAZON and AMAZON trade now #crossip #crossipdrinks #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicdrinks #founderlead #categorygrowth #investment #growth #FMGC #NPD #News #agency #agencies #amazon #D2C #B2B

Our next #CROSSIPConvos is with Giovanni Albiero head bartender at STICKY MANGO LIMITED Head over to our website for this, and loads of other awesome Blogs and #CROSSIPConvos #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News #crossipconvos

MEET THE TEAM FRIDAYS:   We’re excited to introduce our awesome team to our lovely LinkedIn followers, providing insight into the people behind the brand and showcasing the incredible champs we have driving its growth every week with our new ‘Meet the Team Fridays.’ Stay tuned – we’ll be here every week!   Let us continue with…   Sally Rivers (Née Young) Owner of Rivers Creative Services, and designer of our new packaging.   Sally has spent the last 2 decades working in design for some of the world's most important and influential alcohol and non-alcohol brands.   She helped fulfil the redesign of all the global packaging for Rekorderlig and assisted with the launch of NPDs such as Noot Drinks Co Non-Alc, Saintly Hard Seltzer, Trainer Tom’s Tombucha and IZZI cocktails.   When CROSSIP decided to update the packaging of its new more trade and environmentally friendly bottles. Sally brought a wealth of experience, addressing the new bottle design needs and the structure to ensure our ongoing NPD plans have a family feel across the range.   With DANDY, PURE and FRESH already in the market, she has not only taken that design route across our summer NPD Blazing Pineapple but has helped us take all these designs across the globe with bespoke Arabic labels due to launch later in the year.   “Working with innovative brands has always been my passion and ones that are in a new innovative space or category... Well, that's the dream!   The brief for CROSSIP was to not rebrand but to re-imagine the brand as it is, I believe we got there!   Sally #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News

Top Spots in Dubai? We’ve been part of the emerging non-alc scene in Dubai pretty much from the launch of CROSSIP. Our partners Drink Dry have been key to the success we have seen over there and we continue to love working with the team there. This piece in Forbes outlines some awesome spots you could try if you are over that way and fancy a low-alcoholic beverage! The big hitters of London, New York and Singapore normally receive the plaudits for cutting-edge drinks, but if you ask us... Dubai is right up there with the best! Have you been to any of the venues on this list, and if so, did you have a CROSSIP?! #crossip #crossipdrinks #CGA #insight #deseasonlisation #salesgrowth #ontrade #UKontrade #nonalcoholic #lowandno #nonalc #nonalcaholicdrink #nonalcaholicbeer #nonalcaholicdrinks #founderlead #dryjan #dryjanuary #categorygrowth #investment #angleinvestment #growth #FMGC #NPD #News