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Focused on delivering a PC graphics chip that was both high performance and cost effective, they hoped to be able to instantly compete with the giants in the industry at that time [within context: 1997], 3DFX and nVidia.

As I remember the time around 1997, nVidia was way far from what can be considered a giant. As the NVIDIA article also states:

[NVIDIA] remained relatively low-key until the late 1997-1998 period, when it launched its line of RIVA PC graphics processors.

--Abdull 10:39, 6 March 2006 (UTC)[reply]

What exactly made ArtX worth aquiring?

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I wonder what technologies ArtX had that made them worth buying. Or did ATI buy them purely to get the Nintendo Gamecube contract? --24.249.108.133 23:41, 28 February 2007 (UTC)[reply]

They mainly bought a competent team used to work on the bleeding edge. Which then went on to make their key future IP in R300 ... and beyond.83.240.117.207 (talk) 23:06, 30 November 2014 (UTC)[reply]