Christina Thurmann

Today, companies struggle with islands of data spread across various systems. With the new Salesforce Zero Copy Partner Network, companies can connect their data from anywhere to Data Cloud, unlocking its power in less time and at a lower cost.

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2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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How Adaptive Applications Unlock Innovation in a New AI Age - #Couchbase blog

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At Microsoft, we're redefining the AI landscape with copilots designed to meet the unique needs of each industry. The transformation is already visible in industries such as healthcare, manufacturing, financial services, and agriculture. Today, we are announcing two new copilot templates available through Copilot Studio: ·      For retail: The store operations copilot template helps frontline workers improve customer service and productivity. ·      For all industries: The sustainability insights copilot template enables you to easily get insights around your organization’s sustainability goals and progress. In this blog, Satish T. shares more about our industry-specific copilot templates, the successful outcomes our customers are experiencing, and how, together with our partners’ deep industry expertise, we are simplifying AI adoption and empowering organizations throughout their entire AI transformation journey. #MSBuild #Copilot #IndustryClouds

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Hi #finance #accounting #SAP professionals, You still have a chance to 'grab a seat' at our event later this week in our offices in London. Please join me on May 1st in London for a morning of insightful discussion on how AI is redefining business operations. This exclusive breakfast event features Jesper Schleimann who will be sharing how SAP customers are leveraging generative AI. Who doesn't like a free breakfast with their AI! Don't miss out on this opportunity to learn and network, sign up today if you can as seats are now limited. #financeandaccounting #generativeAI #AI

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Discover how PreSales teams are evolving, adapting, and unlocking new opportunities in 2024 👀 From organizational structure to budgeting and analytics, explore the trends shaping the industry: https://lnkd.in/eGvrCeJT ​

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The latest episode of Dominik Wee's Relentless Renewal series is out! It was great to sit down with Dominik and discuss the technological journey that has led us to the industrial transformation we’re seeing today. We also talked about the value of the Microsoft partner ecosystem in this evolution and our optimism for the future of manufacturing. We are now at a point where the industrial transformation our customers have been dreaming of is becoming a reality. This progress is driven by the power of data and AI, along with the maturity of other technologies like cloud, Edge, IoT, and 5G. And this combination is impacting every part of the value chain.   Below is a preview of our conversation, and you can watch the full episode here: https://lnkd.in/gp8dGBuY Following our conversation, don't miss Dominik's discussion with Rainer Brehm of Siemens on their Industrial Copilot and their vision for using generative AI to reimagine the industrial value chain from end to end.

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The 9th State of Marketing Report is here! Dive into insights from 4,800 marketers around the world as they share their top priorities, biggest stumbling blocks, and their future. Hint: it has a lot to do with data and AI. Click below to get the scoop! Salesforce Marketing Cloud

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In this e2open blog, learn how to keep up with the changing landscape of #ChannelManagement. Explore actionable strategies you can use to build stronger partnerships and drive growth in an increasingly competitive marketplace. #MovingAsOne 

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Organizational agility is distinct from the Agile framework, but both seem to be staples of the modern workplace. Read on to discover how Sciforma helps you pursue agility regardless of your team’s size or composition.

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What's the secret to successfully implementing automation at mid-market companies? Experts from Nintex, IDC, ImageTech Systems, ATSG, and Sonardyne International Ltd led a discussion to uncover exactly that. Watch the on-demand webinar to see what they found: https://lnkd.in/gm-nsWKJ #Automation #ProcessManagement

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Wow, what an incredible story with two of my favorite things – technology and racing! The Mercedes-AMG PETRONAS Formula One team continuously drives innovation forward by taking advantage of #SAPBTP, #SAPBuild, and #SAPBusinessAI. Check out the story in the blog below

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🤷 What do CTR, impressions, and CPC have in common? 👉 They’re all things that MIP Fund Accounting improved on LinkedIn by leveraging downstream intent data from TrustRadius. Seeing a 7.4% decrease in CPC is quite something—especially when coupled with a 27% increase in CTR and 25% increase in impressions! 👏 Way to go, MIP! Find out how they did it: https://lnkd.in/gzGcgX3u #CustomerSpotlight 🔦 #IntentData #DownstreamIntentdata

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Trust is essential in the world of generative AI. But how can you ensure the content you create is accurate and reliable? 🔎 Global leader for IBM’s suite of Intelligent Marketing solutions Alexis Zamkow explores the key considerations and strategies to harness the power of AI while maintaining trust in your content creation process. #generativeAI #trust #contentcreation https://ow.ly/bI3Y30sBWra

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To measure the success of your #ContentExperience, there are five metrics you should monitor. Find out what they are: https://lnkd.in/gCrUvSJp

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Transform your marketing strategy with our GenAI Campaign Builder. Experience the power of #GenAi to create targeted, personalized campaigns across any channel or platform—faster and more cost-effectively. Watch the demo and redefine what's possible: https://bit.ly/3Uk42FI #MarketingInnovation #MarTech #GenAI

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Wish you could pick the brains of industry leaders when it comes to #AI? You can! See how leaders value GenAI as part of their integration & automation strategies in this report from 451 Research. https://bit.ly/44Sa4kB

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Big news from ScienceLogic! I'm so excited to introduce our Autonomic IT Framework - business accelerating capabilities that combine data, AI, and #automation. Ready to learn how #AutonomicIT drives the autonomous business? Read more in the #PressRelease below. https://scilo.co/vcXxdT

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Excited to share this gem of a guide on dynamic pricing! 🚀 It's the roadmap every business needs to navigate the world of dynamic pricing. My favorite part? Its breakdown on how to create and prepare for implementing a dynamic strategy of your own. Trust me, this one’s worth bookmarking! 💡 👉 https://okt.to/DWgu9b

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