Squiz

On Thursday I'll be at the Heist Awards representing Squiz in Leeds hosted by Havas People - it's an opportunity to connect with the whole Higher Education Industry in the UK and I can't wait. 🍾 I'm delighted to be joined by my colleagues Nick Condon, Jenny Archibald & Jake White. 🚀 See you there! #HigherEducation

Ensuring speed, consistency, and governance across all digital platforms is tricky, no matter the organization... So, what is Monash University’s secret❓ Well, get a front-row seat at our next webinar to find out! Amin Foda – Monash University, will discuss how the University transformed its online presence with a design system. Led by Anthony Nigro, the discussion will dig into: 1️⃣ Strategies for stakeholder buy-in and engagement 2️⃣ Tangible benefits and results 3️⃣ Design system framework 4️⃣ Practical steps for getting started Join us on Thursday, 25 July 2024. ⏰ 11:30am AEST / 1:30pm NZST 👉 https://lnkd.in/gH5_EYdX Discover how a robust design system can supercharge your brand. #DigitalMarketing #Technology #DesignSystem

Is your martech truly serving you? 🤔 In an AI-fueled market, digital and marketing professionals are feeling empowered by the ever-expanding range of tools available. But hands up! 🙋♀️ Has this wealth of options created a complicated tangle of tools? Has this started to work against you instead of for you? You're probably dealing with duplicative, siloed solutions that suck up limited budgets. Maybe even customer data risks due to a loosely secured mess of third-party integrations 😱 It's time to evaluate your marketing tech! How about some advice from Samantha Goble – VP Digital at XCentium❓ 👉 https://lnkd.in/g9R4q3Wm Quick tip: Don't just chase best-in-breed tooling. Focus on value and stakeholder alignment. #DigitalMarketing #Technology #Martech

I finally got to listen to this episode yesterday. While it is another great episode, Richard Bradshaw and Vernon Richards challenged everyone who asked a question, to also respond - doh! My question - What does quality mean to you? While I ask this question, a lot, I have never written down my thoughts. I could have ignored this request but I thought no, challenge accepted. So here is my answer 😀 ------------------------------ Like Vernon, when I hear this question, I initially think of Weinberg’s quote, “Quality is value to some person.” However, when it comes to software quality, I like to extend this to include the “who matters” part, as added by Bach and Bolton. For me, software quality relates to a list of criteria that the product should meet in order to be usable. For example, does it work? Is it functional? Does it look good? Is it accessible? Does it work on supported browsers and devices? Is it easy to use? Are there any bugs that, if released, could cause the system to go down? Is it performant? etc. As we know, however, quality is subjective so what I think quality means can be different to the next person, therefore, I always try to take a step back and put myself in our user's shoes - in other words the “some person who matters”. While the product may tick everything on my list, if it doesn’t meet the user's requirements, then it will never be high quality (or even sound quality) for them, no matter how usable, accessible or pretty it looks. If they don’t like it, they won’t use it - simple. While some of this is achieved with well-defined requirements, I think some of it comes from listening. Just listen to users and take on board what they are experiencing from their point of view. Before entering the quality space, I was a trainer teaching our customers how to use our product. I got to experience first-hand what it was like to explain how the product works from my perspective but see them interrupt that differently, achieving a task in a totally different way. Sometimes, that interruption led them down a path where they couldn’t work it out, so I would listen to them and work the problem through. While I am no longer a trainer, I still get to experience this through other means, such as working on customer projects, and I believe that by listening, we get a better understanding of what quality means for the "some person who matters".

Marketers, take back digital control 🚀 We're all familiar with the dreaded developer backlog. Waiting patiently for devs to bring our ideas to life. Surely, there's a better way❓ In this upcoming AMA, we'll talk about how you can take back control. You'll walk away with: 1️⃣ Proven tactics to empower your marketing crew to fly solo 2️⃣ The inside scoop on tools to build and optimize digital experiences, no devs needed 3️⃣ Expert tips for staying safe and in control while embracing DIY marketing 4️⃣ Wisdom from industry pros on building a culture of continuous improvement From experts, Nick Condon – EMEA MD at Squiz, Ian Finch – CEO at Mando Group. 🇬🇧 Thursday 18th July at 10am BST. Learn how you can break free from developer dependence and take your marketing efforts to new heights ⭐ #️DigitalMarketing #Technology #Marketing

I’m constantly asked about the company culture here at Squiz. Best summed up by…. Our Chief of Staff sending a video of her celebratory worm for our end of financial year results (Made my weekend) Want to be part of a team kicking goals year on year?? With only bigger things to come!!! Check out our current opportunities to join #TeamSquiz on our careers page - https://lnkd.in/gTN_5Y4u #EMEA #ANZ #USA PS: Awesome Tash 🥳!!! (No not Tash but you get the idea..hers was much better)

Assessing your martech stack? Don't forget about this key step 👇 We all know that bloated tech stacks are hard to manage and drain your resources. The dreaded 'Frankenstacks', as we say. So, now it's time to assess that tech stack. Looking at what is working for your organization and ditching those that cause more problems than they're worth. But, don't forget about this crucial step. ⭐️ Change management ⭐️ Yes, consider the tech you need. But also think about how this tech is rolled out across the organization. You might find a bit of upskilling goes a long way to increase utilization and value ⚡️ For more practical advice on how to regain control of your tech stack and ROI, check out this AMA with our host, Lorna Hegarty, and partner, Samantha Goble – VP Digital at XCentium. https://lnkd.in/g9R4q3Wm #DigitalMarketing #Technology #Martech

Discover how Monash University transformed its digital presence 🚀 Join us for an exclusive webinar on Thursday 25th July to find out how the power of a design system has allowed the team to create on-brand experiences at scale. Hear from Amin Foda, Director of Marketing Infrastructure at Monash University, and Anthony Nigro from Squiz as they share: 1️⃣ Strategies for implementing a successful design system 2️⃣ Aligning with organizational priorities 3️⃣ Gaining stakeholder buy-in 4️⃣ Tangible benefits and results 5️⃣ Practical steps to get started Learn how to create consistent, on-brand experiences at scale across all your digital channels! https://lnkd.in/gH5_EYdX Register 👆 🇦🇺 11:30 am AEST 🇳🇿 1:30 pm NZST #DigitalMarketing #Technology #DesignSystem

Major challenges this year: 1️⃣ Keeping up with the pace of change 2️⃣ Identifying the right tech to help Success now requires a fundamental shift – new mindsets centered on agility and iterative planning. This blog explores the strategies, structures, and stakeholder management required. p.s. infographic inside 👇 #DigitalMarketing #Technology #DXP

A great day at the Higher Education Marketing Conference 2024 in London. 🇬🇧 One of my personal highlights included the panel discussion with Will Marsh from the University of Wolverhampton, Daniel Pilkington from Aston University, Sarah Linington (MCIM) from The University of Sheffield & Emily Bell from the University of Liverpool on the importance of identity and 'being in the right place with the right activity to get meaningful engagements'. 🗣 Particularly liked the connection that Liverpool made to their superhero heritage because Batman was filmed there! 🦇 Another was of course the session with Michelle Amos from The University of Salford, Jason Yip from Newcastle University & Sean Johnson-Hargreaves from Staffordshire University on the importance of personalisation to recruit students. 🤝 Keep shining out there guys! ☀